"There
is some uncertainty as to what constitutes fashion.
By definition fashion morphs every day. People change clothes, and clothes
change people. Fashion reflects who we are, who we want to be. Influencing
individuals and the world as a whole - a fashion statement can be just
that, a form of language that acknowledges something larger within a culture."
... join us at our
next Season Event about the future of Fashion
- January 31, 18:30-21:15
and in
case you are not in the neighbourhood ....:
NEW: Connect to the Internet http://www.webcastingstudio.eu
on this date and time you will see a free interactive live webcast
of the event.
Boost
Products are introducing
a groundbreaking concept based on Philips Lumalive technology,
which will enable businesses to attract the attention of customers,
clients and other target groups in an exciting, direct and distinctive
way.
The new concept relates to clothing for promotions and events.
Special Lumalive LED technology has been integrated into the fabric,
turning the clothes into a ‘live’ display or billboard
on which any given text, animation or (moving) images can be displayed
– in every colour of the rainbow.
With this product specialists in brand and sales activation, are
targeting the market for sales and brand promotion (which includes
trade fairs and advertising campaigns) and for events (which include
dance parties) in the Benelux countries.
By wearing the Lumalive shirts, the hosts, the people manning
the stands, the dancers, etc., will have no trouble at all in
drawing attention to themselves and to the message on their clothing,
thus making a positive and unforgettable impression. The content
on the ‘live’ fabric can be tailored exactly to suit
the relevant target group. This enables a totally new and effective
form of (marketing) communication.
After years of research, Philips has succeeded in incorporating
special LED technology into fabric. “Lumalive brings fabrics
and clothing alive”, says Bas Zeper, CEO of Philips Lumalive.
“This now gives marketeers a tool with which to reach their
market in an interactive and more effective way.”
“Thanks to the innovative power and high quality of Lumalive,
we are enabling businesses and brands to communicate with their
target groups in a unique way. The LED technology in Lumalive
offers unlimited graphics and interactive applications and, in
combination with the trendy promotion clothing, guarantees an
impressive and distinctive experience. We are proud of this cooperation
and the trust that Philips Lumalive has shown in us,” says
Raymond Lentz, director of Boost Products.
Light-emitting shirt which expresses mood, ambiance and give messages
to the people around us.
On jackets containing the Philips Lumalive fabrics dynamic advertisements,
graphics and constantly changing color surfaces can be displayed.
This couch gives an extra dimension to the mood and atmosphere
you want to create, not even thinking about the possibilities
to emphasize brands that you can promote!
.Next
Event
the
future of Fashion
Lifestyle & Technology
Thursday, January 31, 2008 Registration: 18:30-19:00, Conference:
19:00-21:15
Make your reservation and book online
Ticket
Corner
Where:
AMFI-Amsterdam
Fashion Institute, Mauritskade
11, 1091 GC Amsterdam, Near corner Wibautstraat / Mauritskade The conference language is English.
In case you are not in the neighbourhood ....:
NEW: Connect to the Internet http://www.webcastingstudio.eu
on this date and time you will see a free interactive live webcast
of the event.
The speakers
are Truus Dokter,
It fits! & PeclersParis Fashioning the Future
Cathal McKee,
Founder and Creative Director, CMK
Where technology ends and fashion begins.
Stefan Lehner,
Recycling Designer How can Eco-Design become fashionable?
and more.
Moderated by James Veenhoff,
Programme Director and co-founder of Amsterdam International Fashion
Week
We
would like to thank our supporters:AMFI-Amsterdam Fashion Institute,
Innergy Creations, Amsterdam International Fashion Weekand
the
Instituut voor Media en Informatie Management.
Every grown up and child’s dream of sticking to the ceiling
and acting as a world-saving superhero may finally come true.
Writing in the Journal
of Physics: Condensed Matter, a Professor from the Polytechnic of
Turin has found the formula for a Spider-Man suit that will enable
all budding Peter Parkers to skip the elevator and scale the Empire
State building in much the same way as their cartoon superhero.
The suit will use a
similar principle to the one used by geckos and spiders, which possess
millions of tiny hairs on their limbs allowing them to stick to
surfaces and hang upside down. These microscopic hairs adhere to
surfaces by using the intermolecular phenomena called Van der Waal
forces.
‘Some researchers
were able to measure an adhesion strength 200 times higher than that
of a gecko. But there is a large gap between theory and practical
applications,’ said Professor Pugno. ‘If we are able to
make a surface a little bit stronger, so that the size effect vanishes,
we might be able to make a suit with the same adhesion as a gecko.’
Myvu Corporation is a leading supplier of eyewear viewers for the
portable electronics industry.
The myvu personal media viewer has the SolidOptex optical technology
incorporated inside a unique eyewear frame to form a comfortable,
compact design. It's the ultimate solution for viewing broadcasted
and downloaded entertainment on cell phones and portable media players.
The myvu viewer takes the output signal from media players such
as MP4, DVD and cell phone products and projects a floating image
that the user can see around - providing an enjoyable viewing experience
for on-the-go lifestyles. Complete with in-ear earbuds for stereo
sound, the viewer represents a breakthrough in portable display
technology.
.A
sustainable energy system in 2050: Promise or possibility?
By ECN Policy Studies
Energy policy is
facing major challenges. Industrial countries are increasingly
dependent on imports of oil and gas, and global warming is becoming
more of a reality. In order to address these challenges, a sustainable
energy system must be developed. This document presents an outline
of a sustainable energy situation for Europe in the year 2050.
The research institutes ECN and NRG hope that this vision will
guide energy research and inspire both businesses and governments.
The authors describe a consistent development path that leads
to a reduction in CO2 emissions in Europe
to 60% below 1990 levels, and to a signifi cantly reduced level
of oil and gas imports. However, in 2050 the energy system will
not be completely sustainable. The authors have formulated additional
sustainability conditions for the reliable use of nuclear energy,
biomass, and CO2 capture & storage in
a sustainable energy system. If these conditions are complied
with, the overall picture will meet realistic criteria of sustainability.
Despite this, continued energy conservation and further development
of renewables should be pursued after 2050. In the vision for
2050 presented here, much weight is given to new technologies,
new resources and new energy infrastructure. In addition to such
innovation, new ways of decision-making and new patterns of behaviour
are essential. With respect to technological developments that
result in, for instance, affordable solar cells, the deployment
of second-generation biofuels and reliable CO2
capture & storage, realistic judgements have been made as
to the timing of their commercialisation. The technology policy
required to bring about such technological developments is briefly
outlined.
Spray-on dresses, growable suits and self-cleaning shirts may soon
become everyday items. This visionary exploration of where fashion
and clothing are headed provides the first guide to the astonishing
ways in which contemporary science and technology are shaping what
we wear.
Fashioning the Future
examines the work of those scientific researchers and fashion designers,
such as Issey Miyake, Hussein Chalayan and Walter Van Beirendonck,
who are transforming today’s science fiction into tomorrow’s
reality.
Fashioning the Future
is essential for those interested in the long-term future of fashion,
design and lifestyle – as well as for everyone wanting to know
how to stand out from the crowd.
.Aptera
Five years ago, Aptera's
founder Steve Fambro endeavored to design and build a passenger
vehicle that was safe, comfortable, and more fuel-efficient
than anything ever produced. This aspiration, combined with
his background in engineering, led him to an intensive study
of aerodynamics, and composite aircraft construction. He hypothesized
that a low-drag, aerodynamic body shape could be achieved without
sacrificing comfort, drivability or safety.
What emerged, after much designing, conceptualizing, and constructing,
was a prototype two-seat, three-wheeled vehicle. This first
operating prototype achieved a stunning 230 miles per gallon,
Building on this success, Steve expanded his Aptera team and
created the Aptera Typ-1, which has been re-designed, re-engineered,
and refined into a production ready vehicle.
.Futurist
Portrait: Thomas Frey
Thomas Frey - Senior Futurist, Executive Director of
the DaVinci
Institute and well known futurist speaker Thomas Frey
"The greatest value in understanding the future comes from
spotting the major cultural, demographic, societal, and economic
shifts early and translating them into viable business opportunities,"
says Tom.
As the Executive Director and Senior Futurist at the DaVinci Institute,
he works closely with his Board of Visionaries to develop original
research studies, which enables him to speak on unusual topics,
translating trends into unique opportunities.
As part of the celebrity
speaking circuit, Tom continually pushes the envelope of understanding,
creating fascinating images of the world to come. His keynote talks
on futurist topics have captivated people ranging from high level
government officials to executives in Fortune 100 companies including
NASA, IBM, AT&T, Hewlett-Packard, Lucent Technologies, First
Data, Boeing, Capital One, Bell Canada, Visa, Ford Motor Company,
Qwest, Allied Signal, Hunter Douglas, Direct TV, International Council
of Shopping Centers, National Association of Federal Credit Unions,
and many more.
Because of his work
inspiring inventors and other revolutionary thinkers, the Boulder
Daily Camera has referred to him as the "Father of Invention".
The Denver Post and Seattle Post Intelligence have referred to him
as the "Dean of Futurists".
Before launching the
DaVinci Institute, Tom spent 15 years at IBM as an engineer and
designer where he received over 270 awards, more than any other
IBM engineer. He is also a past member of the Triple Nine Society
(High I.Q. society over 99.9 percentile).
Tom has been a columnist
for the Denver Post, Rocky Mountain News, and Boulder County Business
Report, and is the author of the 1998 book "Inventions of Impact".
He currently writes a newsletter entitled "News from the Future"
and has written numerous articles on a wide range of futurist topics.
He has also been a contributing writer for The Futurist Magazine
and is the Editor of
the
Impact Lab, an online emerging
technology blog which was recently rated by Popular Science Magazine
as one of the "top five science blogs in the known universe".
.Agenda
The
Season Events are on Thursdays
Registration: 18:30-19:00, Conference: 19:00-21:15
January
31
18:30 - 21:15
the
future of Fashion Lifestyle & Technology
Location: AMFI-Amsterdam
Fashion Institute, Mauritskade 11, 1091 GC Amsterdam, Near corner
Wibautstraat / Mauritskade
interactive live webcasthttp://www.webcastingstudio.eu
February
28
18:30 - 21:15
the
future of NanoEnergy
Location:
Syntens, De Ruyterkade 5, 1013 AA Amsterdam [Building of the Chamber
of Commerce]
March
20
18:30 - 21:15
the
future of Ecological Architecture
April
24
18:30 - 21:15
the
future of Money
May
29
18:30 - 21:15
the
future of Children
June
26
18:30 -
Taste
of Diversity
.Club
of Amsterdam Open Business Club
Club
of Amsterdam Open Business Club
Are you interested in networking, sharing visions,
ideas about your future, the future of your industry, society, discussing
issues, which are relevant for yourself as well as for the 'global'
community? The future starts now - join our
online platform
...: http://www.openbc.com/go/invuid/Felix_Bopp2
.Contact
Your comments, ideas, articles
are welcome!
Please write to Felix Bopp, Editor-in-Chief: editor@clubofamsterdam.com
Club
of Amsterdam Journal.
