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Books about the future of Reputation Management

. Books about the future of Reputation Management

CEO Capital: A Guide to Building CEO Reputation and Company Success

by Leslie Gaines-Ross

The reputations of CEOs and the companies they lead are deeply and inextricably linked. The manner in which the media, investors, analysts, employees, and even the general public perceive a chief executive has tremendous influence over the company's prosperity, standing, and destiny.

In CEO Capital, Dr. Gaines-Ross describes in practical terms the strategies to follow--and the obstacles to avoid--so that CEOs can enhance the reputation of their company during the five stages of their tenure.

CEO Capital is the only book that provides these guidelines and isolates best practices for CEOs as they navigate their way through their first 100 days to their last 100 hours.

About the author: Dr. Leslie Gaines-Ross is chief knowledge and research officer at Burson-Marsteller, a leading global communications consultancy with more than 1,600 employees worldwide. Previously, she served as Fortune's communications and marketing director.

Fame and Fortune: How Successful Companies Build Winning Reputations
by Charles J. Fombrun, Cees Van Riel

Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term.

First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency.

Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive.

Reputation Management
by Gerry Griffin

Fast track route to mastering all aspects of reputation management. Covers all the key techniques for successful reputation management, from understanding interest groups to communicating key messages, and from selecting the best channels to developing a tactical plan. Examples and lessons from some of the world's most successful businesses, including Unilever, Bitor and Royal Dutch Shell. Includes a glossary of key concepts and a comprehensive resources guide.

Managing Reputational Risk: Curbing Threats, Leveraging Opportunities
by Jenny Rayner

Managing Reputational Risk shows how any organisation can apply simple risk management principles to build stakeholder confidence and safeguard and enhance reputation. It positions reputation and its associated threats and opportunities where they rightfully belong: in the domain of the board room, at the heart of good corporate governance, leading-edge strategy development, effective risk management, corporate responsibility, comprehensive assurance and transparent communications.

- Illustrates, through numerous examples of good - and not so good - business practice, the importance of respecting and nurturing reputation as a critical intangible asset.
- Demonstrates how mastery of reputation risks can enable an organisation to be seen as responsible and responsive, as well as equipping it to meet the challenges that lie ahead.

The 18 Immutable Laws of Corporate Reputation: Creating, Protecting, and Repairing Your Most Valuable Asset
by Ronald J. Alsop

Studies have demonstrated the powerful impact of reputation on profits and stock prices. Yet companies rarely realize its full value-how a sterling reputation can enhance business in good times, protect it in turbulent times, and be destroyed in an instant by people at the lowest or highest levels of the corporate ladder.

Consider this example: When rescue workers at the site of the World Trade Center disaster sought bottled water from a nearby Starbucks, they complained that an employee charged them for it.

In a matter of hours, the news media had picked up the story and Starbucks' carefully cultivated worldwide reputation was instantly besmirched.

This is just one instance among many of how the business world, ever more global and competitive, has become increasingly difficult to navigate. In fact, more than 40 percent of all companies now claim they have a formal system for measuring reputation.

But companies in every industry-from Polaroid to Procter and Gamble to Philip Morris-clearly have more to learn.

In "18 Immutable Laws of Corporate Reputation," Mr. Alsop provides 18 thoroughly documented lessons based on years of experience covering every aspect of corporate reputation.

The Reputation Vortex : Online Reputation Management

by Terry Walsh

This books objective is to tackle the new challenges companies face with the use of the internet by documenting the consequences of mismanaged reputation online and offering practical guidelines for the implementation of new reputation management strategies.

Risk Issues and Crisis Management
A Casebook of Best Practice
by Judy Larkin, Michael Regester

The reputation of an organization influences who we buy from, work for, supply to and invest in. In today’s complex environment, organizations have to understand and respond rapidly to shifting public values, rising expectations, demands for public consultation and increasingly intrusive news media. This is particularly important when things go wrong.

This third edition of Risk Issues and Crisis Management has been completely revised and aims to define reputation, explore how to value it and provide practical guidelines for effective reputation management. It features new sections on the rise of the socially conscious consumer and the new non-government world order as well the growing imperative for corporate social responsibility. Featuring new case studies on the MMR vaccine, the Olympic Games, Coca-Cola’s launch of Dasani water and Shell oil reserves, as well as issue management models from organizations such as Daimler-Chrysler, Dow Chemicals and Westpac, this book charts how rapidly the reputation management agenda moves and yet how slowly businesses learn.

Written in a practical, lucid and easy-to-follow style, Risk Issues and Crisis Management shows how issues and crises can be handled successfully and effectively with minimum damage and disruption.


Reputation Management
The Key to Successful Corporate and Organizational Communication

by John Doorley, Helio Fred Garcia

Reputation management is the most important theme in corporate communication today. One may be tempted to say that a maintaining a good corporate reputation is priceless--but reputation is often the difference between market capitalization and the book value of a company, and that amount can be billions of dollars. Leading corporate communicator and educator John Doorley argues that most CEOs don't actually pay much heed to their company's reputation and this is to their peril.

This book is a how-to guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed. Organized by corporate communication divisions (media relations, employee communication, and investor relations, for example), the book provides practitioners and students with a field-tested guide to corporate reputation problems such as leaked memos, unfair treatment by the press, and negative rumors--and it is that rare book that focuses on practical solutions.

Each chapter is fleshed out with real-world experience through contributions by leading practitioners including Lynn Appelbaum, APR, The City College of New York; Gail S. Belmuth, International Flavors & Fragrances, Inc.; Andrea Coville and Ray Thomas, Brodeur Public Relations; Anthony Ewing, Logos Consulting Group; Ed Ingle, Microsoft Corporation; and Tim McMahon, McMahon Marketing."

Trust and Reputation for Service-Oriented Environments: Technologies for Building Business Intelligence and Consumer Confidence
by E. Chang, Tharam Dillon, Farookh Hussain

Trust management systems will become a commodity to computer servers, and network businesses over the next years. This book is a tutorial and reference guide to e-trust in relation to electronic business, e-services, e-applications and e-trusted communications, and explains how trust and reputation are related to e-business, security and risk management. Aiming to increase the level of understanding of trust and reputation, it clarifies the concepts of Trust, Trust Relationships, Trustworthiness, Trustworthiness Value, Trust Management, Reputation, Repute and Reputation Management. The authors also provide advice on trusted networks and businesses, and give detailed explanations of Trust Modelling techniques and methodologies of establishing Trust Relationships, to help the reader solve problems in Trust over network communications, and thereby build business values and consumer confidence.

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