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Books about the future of Values

. Books about the future of Values

Getting to the Better Future: A Matter of Conscious Choosing
by John E. Renesch, Anita Roddick

This latest book by John Renesch puts forth a vision for historic transformation for all humankind. It pictures a global future full of possibilities - a much "better future" than the one that appears most likely if we rely upon probabilities and forecasts based on existing trends. Not only that, but the author points directly to the business community as the segment of our society that can best lead the rest of the world in such an incredible transition for all humanity.

The Origins of Value: The Financial Innovations that Created Modern Capital Markets
by William N. Goetzmann, K. Geert Rouwenhorst

From the invention of interest in Mesopotamia and the origin of paper money in China, to the creation of mutual funds, inflation-indexed bonds, and global financial securities, here is a sweeping survey of financial innovations that have changed the world.

Written by a distinguished group of experts - including Robert Shiller, Niall Ferguson, Valerie Hansen, and many others - and wonderfully illustrated with over one hundred color photographs of landmark financial documents (including the first paper money), The Origins of Value traces the evolution of finance through 4,000 years of history. Readers see how and why many of our most important financial tools and institutions - loans, interest rates, stocks, bonds, mutual funds, the corporation, and the New York Stock Exchange, to name a few - came into being. We see, for instance, how ancient Rome developed an early form of equity finance that resembles the modern corporation and read about the first modern corporation - the Dutch East India Company - and its innovative means of financing the exploration and expansion of European business ventures around the globe. We also meet remarkable financial innovators, such as the 13th century Italian Fibonacci of Pisa, whose mathematics of money became the foundation for later developments in the technology of Western European finance (and may explain why the West surpassed the East in financial sophistication). And we even discover a still-surviving "perpetuity" dating from the Dutch Age of Reason - an instrument that has been paying interest since the mid-17th century.

Placing our current age of financial revolution in fascinating historical perspective, The Origins of Value tells a remarkable story of invention, illuminating many key episodes in the course of financial history.

Are We Spiritual Machines?: Ray Kurzweil vs. the Critics of Strong A.I.
by George F. Gilder, Ray Kurzweil, Jay Richards

Computers are becoming more powerful at an ever-increasing rate, but will they ever become conscious? Artificial intelligence guru Ray Kurzweil thinks so and explains how we will "download" our software (our minds) and "upgrade" our hardware (our bodies) to become immortal -- before the dawn of the 22nd century. In this debate with his critics, including several Discovery Institute Fellows, Kurzweil defends his views and sets the stage for the central question: "What does it mean to be human?"

Living Enlightenment
by Ken Wilber, Andrew Cohen

Guru of enlightenment Andrew Cohen has a radical message of evolutionary advancement. In Living Enlightenment, Cohen continues the work of his previous books and his magazine on the same topic - that enlightenment is available here and now but involves a radical transformation of both outlook and behavior. Like Krishnamurti, Cohen is relentless in his commonsense approach to spirituality, insisting that enlightenment means a complete relinquishment of the ego. This naturally leads to nonattachment, humility, responsibility, and love. In enlightenment, one's perspective shifts from the personal to the impersonal, and this means a deepening of, rather than a distancing from, constructive relationships. Although Cohen comes out of the Indian tradition, his language is thoroughly modern, with very little jargon and no references to world religions. He has a tendency to be vague on the details, but his invitation to enlightenment is clear and his challenge refreshing. - Brian Bruya

The Consistent Consumer: Predicting Future Behavior through Lasting Values
by Ken Beller, Steve M. Weiss, Louis Patler

Values are top-of-mind in business these days and have become especially important in today’s challenging marketing environment. But do you actually understand values - what they are, where they come from, and why they matter? After reading this book, you will.

Because we are entering an era characterized by the most generationally and ethnically diverse consumer groups in American history, it’s never been more important for you to understand what values influence today’s segmented populations and how you can best position your products and services to influence these distinct groups.

Market research over the last few decades has emphasized behavioral-based demographic profiles like Baby Boomers, Generation X, and the Millennials. But The Consistent Consumer says values are much stronger indicators of future consumer buying behavior. The authors will introduce you to five proprietary “Value Populations” that are united not by behaviors, but by their shared history and culture - conditions that set lasting values and, ultimately, the purchasing behaviors for each of these groups. Quite simply, The Consistent Consumer will tell you how to make your business more profitable. You’ll not only find out how organizations like California Closets and the National Basketball Association have used these values-based profiles to increase their marketing impact, but also how you can apply this same system to increase the power of your own marketing efforts and to enhance your bottom line. With The Consistent Consumer as your guide, you’ll understand how to:
• Create innovative products and services.
• Align your products with consumer values .
• Develop strong selling relationships with high-potential customers.
• Assess the risk-reward ratio for entering new markets.
• Evaluate emerging trends as lucrative marketing opportunities.
• And influence customer buying decisions for immediate and lasting profit.

Sky Above, Earth Below
by John P. Milton

This book shows you the way to open your heart and create a profoundly new relationship with yourself and all those in your life.

This former professor of environmental studies takes high-powered business consultants on vision quests, leading them far into the wilderness in order to connect with the unity we share with each other and with the planet that sustains us. He has been a guide to Brian Arthur, Joseph Jaworski, Otto Scharmer, Peter Senge, and others.

Crossing the Unknown Sea
by David Whyte

Crossing the Unknown Sea is about reuniting the imagination with our day to day lives. It shows how poetry and practicality, far from being mutually exclusive, reinforce each other to give every aspect of our lives meaning and direction. For anyone who wants to deepen their connection to their life’s work - or find out what their life’s work is - this book can help navigate the way.

Whyte encourages readers to take risks at work that will enhance their personal growth, and shows how burnout can actually be beneficial and used to renew professional interest. He asserts that too many people blindly trudge through a mediocre work life because so many “busy” tasks prevent significant reflection and analysis of job satisfaction. People often turn to spiritual practice or religion to nurture their souls, but overlook how work can actually be our greatest opportunity for discovery and growth. Crossing the Unknown Sea combines poetry, gifted storytelling and Whyte’s personal experience to reveal work’s potential to fulfill us and bring us closer to ultimate freedom and happiness.

A Spiritual Audit of Corporate America : A Hard Look at Spirituality, Religion, and Values in the Workplace
by Ian Mitroff, Elizabeth A. Denton

This first-ever survey of spiritual beliefs and practices among managers and executives finds that, while most people have strong spiritual beliefs, few feel that they can act on those beliefs at work. And yet, overall company performance is actually higher in companies where company values and spiritual values coalesce. Filling a gap in today's literature on spirituality and business, this book examines five proven models for introducing spirituality to the workplace and spells out the strengths and weaknesses of each model. More than a personal guide to spiritual well-being, it shows how you can harness the immense spiritual energy at everyone's core, and outlines solutions for bringing that energy into the organization.

Megatrends 2010: The Rise of Conscious Capitalism
by Patricia Aburdene

Megatrends 2010 tells you how to capitalize on the changes ahead. Highly successful business leaders at all levels are themselves using a variety of consciousness transforming practices and encouraging their colleagues to affirm socially responsible values at work. As more people turn inward to embrace spirituality and values, leading-edge companies have discovered that social and environmental values enhance profit and productivity.

Once in a great while a book comes along that challenges conventional wisdom and opens the floodgates to the future. Megatrends 2010's blend of meaning, morals and bottom-line economics celebrates the demise of Business as Usual and the birth of Conscious Capitalism.


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