the future of ...
Trade / Service Industry
Energy
Healthcare
Media & Entertainment
Science & Technology

Tom Lambert
Chief Executive, Centre for Consulting Excellence
Professor of Consultancy, Rushmore University
UK/USA

Recently a list of "The Obvious Experts" in the field of consulting, training and conference speaking was published in the United States. Tom Lambert was the sole European listed. This speaks volumes for his global reputation.

Winning the Future

Asia is making massive strides and cannot be ignored - let me concentrate on the tiger rather than the cubs. The questions, risks and challenges that we face are very real. Perhaps we should return to the attitudes and courage of our not too distant ancestors that understood that nothing worth doing is without risk and, knowing the risks, opened the known and newly discovered world to trade. The countries of Europe have an entrepreneurial past second to none. With the clearest understanding that we can develop in a volatile situation perhaps we can regain some of the spirit of our forebears. Given that we must start somewhere - let us look at the challenges that may face us in China and determine if we have the sheer guts that it will take to deal with them.

See: Bio

Vladimir Petrovskiy
former Director-General of the UN in Geneva
Russia/France

Knowledge-Based Society as a Way to Peace, Stability and Well-Being

The knowledge-based society in Europe set by the European Council as a strategic goal for 2010 should serve as an inspiring example for all the countries in our world.

The basic aim of such society to provide sustainable economic growth with more and better jobs and greater social cohesion is inseparable from the maintenance of strategic security in a new interdependent and multicultural world.

Promotion of the knowledge-based societies which should be conceives as plural, variable and open to democratic choices makes it necessary to answer the questions what is to be done and how. The European experience should be used together with the recommendation of the UN, UNESCO, ILO and other international bodies. Millennium Development Goals (MDG) are of particular importance.

The promotion of the knowledge-based society in the world demands a responsible constitutional democratic governance both at national and global level. The task of such governance is to make the effective decisions and put them into practice through coherent and systematic approach to facilitate developing the potential of each individual and bringing human beings together to adapt themselves jointly to rapid and accelerating pace of changes in the world.

See: Bio

Glen Hiemstra
Owner
Futurist.com
USA

Leading Futurist from Seattle, Washington

Lessons from the Future: Creating the Knowledge Society

Change the form of information, the speed of information transmission, and the level of access to both creating and consuming information, and you will change society. In his keynote to the Summit for the Future 2005, Glen Hiemstra, Founder of Futurist.com and professional futurist from Seattle, Washington, will examine the dynamics creating a new kind of society. This will be an insightful exploration of the powerful and sometimes surprising dynamics taking us through a techno-social-economic revolution. The most potent technology developments underlying this revolution go beyond information technologies and encompass nanotechnology and the coming energy transformation. The techno-social-economic revolution, underway for perhaps thirty years and now more than half-way finished, is changing the basic pillars by which we organize life, including the job, the home, retirement, government, and education. Along the way old orders die and new orders emerge, and through this process old Europe may emerge renewed while the new world, America, may struggle to maintain leadership. At the same time, resistance to the future emerges and plays out on the global stage. The entire presentation is framed in the context of three questions about the future, what is probable, what is possible, and what is preferred.

See: Bio

Wendy L. Schultz
Futurist, Infinite Futures
UK

Futurist and Spirit of the Summit

Preferred Futures

Reaching our full potential - as a civilization, society, organisation, or community - requires goals that challenge us to exceed that potential. Unfortunately, in this most instrumental of ages, daydreaming is unfashionable. An educational system inherited from the industrial era teaches us to keep our attention on the task at hand; the drive for upward mobility focuses our creativity on immediate problem-solving and practical matters of management. The age of deconstruction awards more points to critiques than to castles in the air.

Given these barriers, little wonder that people are uncomfortable with the verbs "vision," "imagine," "dream." If not for the cases cited in recent leadership and management literature which underscore the utility of vision for motivating exemplary performance, it would be difficult to convince professionals to engage in visioning. Yet it is something humans do naturally, that in fact we must be trained not to do. Reinstating visioning as a powerful creative tool is simply re-balancing our internal environment: giving equal pride of place to intuition and imagination next to logic and calculation. Envisioning a preferred future requires them all.

See: Bio

Marcus Weiss
Professor of saxophone and chamber music, Music Academy in Basel
Switzerland

See: Bio

the future of ...
Trade / Service Industry
Energy
Healthcare
Media & Entertainment
Science & Technology

The Knowledge Stream about the future of Trade will focus on the Service Industry.

In the world of today it is impossible for any country to be competitive without access to an efficient services infrastructure. The traditional industries depend on banking, accountancy, telecommunications, IT, transport systems and so on. For the past two decades trade in services has grown faster than trade in goods. This fastest-growing sector has also become the largest one of the world economy, providing more than 60% of global output and in many countries an even larger share of employment.

It is expected that the growth of services will continue, therefore, it will have a large impact on the future of trade. Although it is an important topic, it has only relatively recently been adapted by the WTO.

In January 1995, the WTO's General Agreement on Trade in Services (GATS) came into force. It is the first and only set of multilateral rules covering international trade in services. The GATS has two parts: (i) a framework agreement containing the general rules and disciplines and (ii) national "schedules" which list the specific comments of individual countries on access to their domestic markets by foreign suppliers. In January 2000, WTO member Governments started a new round of negotiations to promote the progressive liberalization of trade in services. The GATS agreement specifically states that the negotiations "shall take place with a view to promoting the interest of all participants on a mutually advantageous basis" and "with due respect for national policy objectives and the level of development of individual Members."

The negotiations and the GATS itself have become subject of criticism. In this light, it is interesting to have a look at the future and to study whether it is realistic to expect that the liberalization of services will have a positive effect on:

Economic performance
Development
Consumer savings
Faster innovation

What are the elements necessary to achieve the above-mentioned benefits and what are the possible threats?

And how will the development of trade in services influence the development of trade in goods?

Enough interesting questions to be studied for both specialists in this field and for people with a general interest in trade.

Why should you attend?
understand the drivers of change
tackle key issues with experts
prepare your organisation with long term visions
network with thought leaders and policy makers

Who should attend?
You are strategist or policy advisor/maker in industry, government or a professional association and operate on a country or EU level in one of the following services:
Business and professional services [Accountancy services, advertising services, architectural and engineering services, computer and related services, legal services], Communication services [Audiovisual services, postal and courier, express mail services, telecommunications], Construction and related services, Distribution services, Educational services, Energy services, Environmental services, Financial services, Health and social services, Tourism services, Transport services

Frank-Jürgen Richter
President, HORASIS
Switzerland
As a seasoned advisor of several companies with global reach as well as of governments, Frank-Jürgen Richter has an unrivaled reputation for his ability to use distinctive scenarios on how to map the future. Prior to founding HORASIS Dr. Richter was Director of the World Economic Forum, in charge of Asian affairs.

Empowering trade through services: the holy grain of globalization?

Globalization has been one of the most contentious subjects in international economic debate over the past decade. Liberal economic thought promises that globalization will lead to a widespread improvement in average incomes. Reality shows that average incomes have indeed been growing, but so has the income gap between rich and poor countries. What are the critical challenges for the next round of global trade talks? What roles should non-state actors play at the national and global levels? How can public-private partnerships deliver on their promises? Frank-Jürgen Richter will hold that free and fair trade related to the service industries will 'humanize' globalization. Changing the world through services related business transactions!

See: Bio

Natalie Yacheistova
Head, Trade Representation of the Russian Federation in The Netherlands
The Netherlands
During working with the Ministry for Foreign Trade of Russia, Dr. Yacheistova focused her efforts on the issues related to Russia’s cooperation with WTO and EC.

Russia's knowledge potential and international integration

See: Bio

Pascal Kerneis
Managing Director, European Services Forum
Belgium
An energetic advocate of services liberalisation on behalf of European firms.

Representing the interests of the European services companies in the GATS Negotiations

The European Services Forum is an organisation representing the services sector across the European Union. ESF represents more than 80% of the European exporters of services in more than twenty sectors. World trade in commercial services accounts for about 25% of world exports, but services account for 60% of annual flows of foreign direct investment (FDI). More importantly, the services sector provides more than 60% of jobs in developed countries, and the trend is growing in the developing countries. To unleash its potential for growth, the services sector requires market access and national treatment within a clear regulatory framework; hence, the absolute necessity of substantial new commitments in the current WTO services negotiations in the framework of the Doha Development Agenda. The European Services Forum strongly supports and encourages the movement to liberalise service markets throughout the world and to remove both trade and investment barriers. However, it has to be clear that liberalisation needs to be accompanied by a good regulatory infrastructure that encourages transparency, competition and fairness.
Pascal Kerneis will focus on:
1) increasing market access for European services companies outside the EU 25,
2) allowing speediest movement of high skills business personnel that have to be able to go quickly to their subsidiaries or clients around the world,
3) increasing the possibility in moving data on a cross-border basis in a legally secure environment.
All these three aspects might be accomplished through multilateral, regional or bilateral trade agreements by getting commitments in mode 3, 4 and 1 of the GATS.

See: Bio

Stefan Schneider
Chief International Economist, Head of Macro Trends
Deutsche Bank Research
Germany
Stefan Schneider works on trends in economics, society and technology which are relevant to the company and analyses international developments on the financial market.

Key trends of the next decades - massive opportunities for the services industry

• Enlarging scope of life – affluent people are getting older and more demanding
• Social frictions will increase demand for security services
• Knowledge intensive production makes educational services key

Stefan Schneider and his team identify future trends and analyse the investment implications they provide for Deutsche Bank and its clients.

See: Bio

Graham May
Futures Skills
UK

The Vision Thing: Some thoughts on preferred futures in tourism and transport

See: Bio

Julian Baggini
Editor and Co-Founder, The Philosophers' Magazine
UK
Julian is increasingly in demand as a journalist and commentator, writing a column for The Guardian, and articles for BBC News Online, Prospect, Times Education Supplement, the Observer and New Humanist, among others. He makes regular appearances on national radio and television.

See: Bio

HES Amsterdam School of Business
Honouring a tradition in business studies that goes back to 1867, HES Amsterdam School of Business (hereafter referred to as HES Amsterdam) is one of the largest single-faculty institutes of professional business education in the Netherlands. It offers a wide range of business-related programmes preparing students for Bachelor and Master Degrees. Support courses are included in the degree programmes such as foreign languages, law and psychology. Currently, the school has a staff of 300 and some 5,500 registered students.
Representing Student: Felix Roth

Wanda van Kerkvoorden
SOLV new business advocaten
The Netherlands
Wanda van Kerkvoorden specializes in complicated ICT contracts and disputes, e-commerce, biotech licences as well as copyright and trademark law. The latter especially with regard to the Internet and e-business.

See: Bio

Content Knowledge Stream Energy
Why should you attend?
Who should attend?

Opening Event
When: Wednesday, January 26th, morning, Opening Event

Energy Session 1: Positioning
When: Wednesday, January 26th, afternoon
Lecture & workshop
Gerd Eisenbeiss: The Future of Energy

Energy Session 2: Knowledge Exchange
When: Thursday, January 27th, morning
Lectures & workshop
Michiel Jak: Increase of the efficiency of sustainable sources in a virtual power plant environment
Erik Knol: The role of small-scale technologies for energy innovations

Energy Session 3: Preferred Futures
When: Thursday, January 27th, afternoon
Lecture & workshop
Arnulf Grübler: The Energy Challenges for the 21st Century

Philosopher Energy: Katie Begg
University Partner Energy: École Polytechnique, Paris
Knowledge Stream Leader: Rob van Hattum

Round Tables: I Students, II Philosophers, III Futurists
When: Friday, January 28th, morning, Program, Day III

Power the world! Transition Paths to Energy Systems of the future

Main theme: Pathways to an intelligent, clean and secure energy system.

1: Harvesting Energy
The world is full of energy. Solar-energy, Wind-energy, Geothermal, Wave and Biomass do provide far more energy than our worldwide demand. To benefit from this unlimited energy source we have to start harvesting and storing this energy on a large scale. Just like we learned to feed ourselves by growing crops using new rational farming techniques 10.000 years ago, we now have to design intelligent ways to harvest energy in order to fore fill the world wide growing energy need.
How can we create intelligent technical and financial pathways to a large scale use of sustainable sources?

2: Storing Energy
Oil and gas are always called ideal fuels because of their high energy content per volume. That may be true but they are far from ideal if we look from the point of sustainability. They are finite, can only be found in specific geological regions and they are carbon based. If we want a more secure more democratic and clean energy system we have to look for new ways to store the energy from sustainable sources like Solar, Wind, Geothermal, Wave. Hydrogen seems a good candidate. It is clean and the electrochemical conversion electricity-hydrogen-electricity makes it ideal as a storage medium.
How can we create intelligent technical and financial pathways to a Hydrogen Economy?

3: Using Energy
There is no energy problem. We have an entropy problem, which essentially means we are wasting energy on a very large scale. In energy terms we are still living in the 19th century where our engines are producing more heat than work. Our homes, our cars, our lights, our industrial production…..heat is wasted on a large scale. Our largest energy sources are efficiency and intelligent design of the machines we use. We need new designs; new materials integrated in new systems to create work not heat. Can nanotechnology help us?
How can we create intelligent technical and financial pathways to fundamental new materials and new energy systems?

Why should you attend?
understand the drivers of change
tackle key issues with experts
prepare your organisation with long term visions
network with thought leaders and policy makers

Who should attend?
Strategists in energy companies and related industries, department heads of universities and research institutes, governmental policy advisors, investors, ngo's.

Gerd Eisenbeiss
Member of the Board of Directors
Research Centre Jülich
Germany
Co-ordinator of energy research in German national labs (Helmholtz-Association), vice-chair of the EU-Advisory Group on Energy, member of the board FZJ.

Member of the Board of Directors since 16 May 2001
Area of Responsibility: Energy and Materials Research

The Future of Energy

The future of energy production and consumption is depending upon the path and the framework conditions of a sustainable development. The lecture will elaborate on future energy consumption, e.g. in buildings and transport, and the production of electricity. Alternative energy carriers like hydrogen and bio-fuels are discussed. It will be shown that in the long run electricity from greenhouse gas free sources will dominate the markets of energy services, biomass based strategies have a moderate future and the option of a hydrogen supply infrastructure for cars is open but has no medium term chance of realisation.

See: Bio

Michiel Jak
Senior Consultant Sustainability & Hydrogen
Altran Technologies Netherlands BV
Netherlands
An innovative scientist with market sense, international practise leader sustainable energy of the Altran Group

Increase of the efficiency of sustainable sources in a virtual power plant environment

Varying unpredictable sustainable energy sources are true burden for the electricity grid and the commercial exploiters. By combining technologies using different sustainable sources, the total energy input can be utilized and the security of supply can be increased. As a result, the sustainable system, in combination with storage and conventional power, will have an optimized utilization of the sustainable sources and minimal emissions. In addition, new technologies can be incorporated and the system can be adapted to the local needs and sources. This modular and flexible approach does not require major infrastructural changes, equivalent to huge costs and impact on society. The concept can be applied to isolated areas or island situations as well.

In the presentation the concept will be discussed in detail and some applications will be shown.

Key points:
- economical and environmental benefits of virtual power plants
- power capacity increase without major infrastructure changes
- new ICT challenges in next generation power production: liberalization was just the start!

See: Bio

Erik Knol
Founder and director
Qeam
The Netherlands
Looking at innovations from a multidisciplinary perspective.

The role of small-scale technologies for energy innovations

Energy innovations with sustainable fundaments are needed to fulfill energy demands for the coming decades. Due to its disruptive character, small-scale technologies (nanotechnologies) could be relevant for incremental and breakthrough energy innovations. What are the implications of these small-scale technologies seen from a multidisciplinary perspective?

See: Bio

Arnulf Grübler
IIASA - International Institute for Applied Systems Analysis
Austria
One of the few who has studied energy systems over the last and the next 100 years

The Energy Challenges for the 21st Century

The talk will offer a truly long-term view that enables to identify the key energy challenges of the 21st century.
The key challenges are in stark contrast to current trends and policy perceptions in the energy field and include:

1. We are not running out of energy resources but will run out of "environment", i.e. of the assimilative capacity of the biosphere to accept vastly increased waste streams of energy production and use.
2. The largest long-term future energy challenge lies in cities, in fact very big mega- even gigacities. Energy alternatives such as renewables as currently conceived offer no solution for the size and power densities characteristic of future hyper-urbanized areas particularly in the currently developing world. Radical new solutions are needed.
3. The biggest mismatch between current and future energy systems is the art of the long-view and the resulting enormous demand for technological innovation and radical systems change that the future demand from us now and in the near-term already. This is in stark contrast to our present shortsightedness and unwillingness to develop and to invest in long-term options generations. The future will punish those that do too little too late, ignoring the challenges of the future.

See: Bio

Katie Begg
Principal Lecturer, Institute of Energy & Sustainable Development, De Montfort University
UK
She was an official expert on JI (Joint Implementation) and the CDM (Clean Development Mechanism) under the UNFCCC (United Nations Framework Convention on Climate Change) from 2002-4 and has published widely in this area in peer reviewed journals, book chapters, and having co-edited 2 books (Flexibility in Climate Policy, 2001, Earthscan and The Business of Climate Change, 2004, Greenleaf).

See: Bio

École Polytechnique, Paris
France
Founded in 1794, the Ecole Polytechnique, a state supported institution of higher education and research, is the most prestigious engineering Grande Ecole in France. The Ecole trains the scientific, industrial and economic elite of the nation.
Representing Student: Arnaud Vanneste

Rob van Hattum
Head of Science Programmes, VPRO television
Content Director, Dutch Science Centre NEMO
The Netherlands
A recent production was a multi-media broadcasting event about the Hydrogen economy: A three hour live radio show, an internet document and forum and a 2 x 50 minutes documentary called "The Hydrogen Revolution".

See: Bio

Content Knowledge Stream Healthcare
Why should you attend?
Who should attend?

Opening Event
When: Wednesday, January 26th, morning, Opening Event

Healthcare Session 1: Positioning
The future health status and healthcare demands of the population
When: Wednesday, January 26th, afternoon
Lectures & workshop
Joerg-Peter Schroeder: Advancing healthcare through ehealth technology
Geoff Royston: An overview of the situation in the UK. What will be the major trends/developments influencing the health status of the British population?

Healthcare Session 2: Knowledge Exchange
Future medical technology
When: Thursday, January 27th, morning
Lectures & workshop
Tamsin Rose: EPHA aims to promote and protect the health interests of all people living in Europe and to strengthen the dialogue between the EU institutions, citizens and NGOs in support of healthy public policies.
Gio Tettero: The impact of future medical technology for healthcare system development

Healthcare Session 3: Preferred Futures
When: Thursday, January 27th, afternoon
Lectures & workshop
Petra Wilson: Meeting the Challenges of Connected - what can Europe do for us?
Kevin Dean: Connected Health - moving beyond eHealth to reform healthcare

Philosopher Healthcare: Bert Gordijn, Secretary of the European Society for Philosophy of Medicine and Healthcare, University Medical Centre Nijmegen
Partner University Healthcare: Medical Faculty Basel
Knowledge Stream Leader: Ronald Schreuder

Round Tables: I Students, II Philosophers, III Futurists
When: Friday, January 28th, morning, Program, Day III

Major Trends:

Economic: imbalance of smaller budgets vs. higher costs & demands (aging population);
Medical consumers: empowered patients; rising expectations and demands; ‘value for money’-sense;
Professionals: medical knowledge-Bang - strain on intellectual capacities of medical professionals; patient safety at risk;
Innovations: rising potentials of healthcare IT-solutions (eHealth); slow adoption/business redesign;
Genomics: steep increase diagnostic & therapeutic possibilities.

Globally, healthcare is under major strain, economically and technically. The last 2 decades, innovative use of information technology has catalyzed enormous international knowledge exchange among medical professionals and researchers. For that matter, the Internet has been the major driving force for an aging population of medical consumers to become demanding, informed patients who are increasingly faced with higher healthcare (insurance) costs, while governmental support for healthcare is diminishing in several countries. In a new era of information society, rising demands and swift adoption to new technologies are competing for a new balance. In the next decades goals as patient safety, healthcare outcomes, e-health, business intelligence and redesign will lead in a rapidly changing healthcare environment towards a new equilibrium in costs, care and cure.

Why should you attend?
The Healthcare Stream at Summit for the Future 2005 is a unique opportunity for to change ideas and learn from profound experts on healthcare innovation and e-health opportunities. Within a European context the most relevant trends and strategic issues concerning healthcare reform will be presented and discussed within a top-notch group of experts, all with field knowledge and expertise. Goals:

understand key drivers of change
tackling key barriers for health care innovation
learn from long term visions with short term goals
network with thought leaders, policy makers and experts.

Who should attend?
The main objective is to bring together thought leaders, policy makers and knowledge workers to gain a deeper understanding and more insights regarding critical elements in their industries and how they relate to a European Knowledge Society. Especially for the Health Care Stream the following groups should attend:

healthcare policy makers, e.g. governmental leaders
business healthcare strategists
medical associations, e.g. board members
corporate executives, e.g. CEOs pharmaceutical industry, IT-industry

Joerg-Peter Schroeder
Healthcare Solution Manager EMEA, Microsoft
Germany
Dr. Joerg-Peter Schroeder leads the Healthcare business in the public sector in EMEA. Accountable for health related projects and programmes, i.e. HIS, mobility, e-health, healthcare-portals, human services and healthcare leadership.

Advancing healthcare through ehealth technology

See: Bio

Geoff Royston
Head of Operational Research, Department of Health, England
UK
Dr. Geoff Royston has been responsible for a number of "futures" exercises in the health field and is particularly concerned with ensuring they add maximum value to organisational and business decision making.

An overview of the situation in the UK. What will be the major trends/developments influencing the health status of the British population?

See: Bio

Tamsin Rose
General Secretary, European Public Health Alliance (EPHA)
Belgium
EPHA aims to promote and protect the health interests of all people living in Europe and to strengthen the dialogue between the EU institutions, citizens and NGOs in support of healthy public policies.

How to sustain access and equity in a world with expanding technological possibilities.

See: Bio

Gio Tettero
Managing Director, Siemens Medical Solutions, Director, Siemens Netherlands
The Netherlands

The impact of future medical technology for healthcare system development.

http://www.siemens.com/medical
http://www.siemens.nl

See: Bio

Petra Wilson
Deputy Director, European Health Management Association
Belgium
Petra Wilson has spent many years working in information technology and health both in the European Commission and in the health care NGO community in Brussels.

Meeting the Challenges of Connected - what can Europe do for us?

Petra will set out some of the key challenges to building a future of connected health and will outline the possibilities and limits of EU policy to meet those challenges.

See: Bio

Kevin Dean
Director, Public Sector Healthcare, Internet Business Solutions Group, Cisco
UK
Editor of the book "Connected Health", and adviser to more than 10 Governments or Regions on their strategy for IT in Health.

Connected Health - moving beyond eHealth to reform healthcare

Kevin will discuss the evolution of eHealth, the business case and current national initiatives to change the way we care through the effective use of information technology as a tool in the citizen's, patient's and clinician's armoury.

See: Bio

Bert Gordijn
PhD
Secretary of the European Society for Philosophy of Medicine and Healthcare
Clinical Ethicist, Assistant Professor of Medical Ethics, University Medical Centre Nijmegen, Department of Ethics, Philosophy and History of Medicine
The Netherlands

See: Bio

Medical Faculty Basel
Switzerland
The Medical Faculty is an integrated part of the University of Basel and fullfills the mission of teaching and research in the adjoined curricula and academic diciplines. Furthermore the Medical Faculty plays an important role in the postgraduate education and continuing education of physicians. The performance stimmulates an ecellent medical care and influences the developments in health policy. The focal points in research are: imunology, neurobiology, oncology, cellplasticity and tissue engeneering, clinical morphology and biomedical engeneering.
Representing Students: Karine Gilleron, Lukas Heydrich

Ronald Schreuder
CEO, STG/Health Management Forum
The Netherlands
Ronald Schreuder is a management consultant / policy-advisor, particularly with respect to health and healthcare related issues, with over 25 years experience. He has worked in consultancy positions inside The Netherlands, but also for the European Union and for the World Health Organization (WHO).

See: Bio

Content Knowledge Stream Media & Entertainment
Why should you attend?
Who should attend?

Opening Event
When: Wednesday, January 26th, morning, Opening Event

Media & Entertainment Session 1: Positioning
When: Wednesday, January 26th, afternoon
Lecture & workshop
Paul Kafno: Bye Bye Box? (or Is the Future Flat?)

Media & Entertainment Session 2: Knowledge Exchange
When: Thursday, January 27th, morning
Lectures & workshop
Wim van de Donk: A new Map & Compass
Helen Shaw: The public right to know in a sea of global media

Media & Entertainment Session 3: Preferred Futures
When: Thursday, January 27th, afternoon
Lecture & workshop
Gerd Leonhard: Music like water: everyone uses everyone pays

Philosopher Media & Entertainment: John Grüter
Partner University Media & Entertainment: Media Academie, Hilversum
Knowledge Stream Leader: Jonathan Marks

Round Tables: I Students, II Philosophers, III Futurists
When: Friday, January 28th, morning, Program, Day III

Is Europe's Duopoly Model sustainable?

In 2004, several public service broadcasters have been put under severe political pressure to show they are providing value for money. In the Netherlands, there are varying degrees of support for sport on the public networks NOS, with rights purchased with public money. The Netherlands Scientific Council has been asked to advise the State Secretary for Culture on a new way of thinking about media policy. Content regulation happens in broadcasting where there is perceived spectrum scarcity. But what will broadband and Wi-fi do to all this? BBC is going through a major restructuring, with the loss of up to 5500 jobs. VRT in Belgium and DR in Denmark have re-positioned themselves as "public". ARD in Germany will face funding problems in 2005. Have they been sleeping for too long?

Why Wrinkles Will Matter
In 10 years, the average age of consumers of information radio and TV channels could be 60+? Does that matter? Why have media companies been so slow to adapt to the ageing populations in Europe? Will MTV finally grow up? What kind of films will Hollywood/Bollywood be turning out then? What kind of games will be played on portable devices?

Conversion Completed?
In 2015, most of the analogue transmission systems should be off the air. The convergence process done. What kind of technology can we expect to entertain us, stimulate a conversation, save time, spend time. Devices may become smaller, lighter, faster, cheaper…. Makers of digital radios, TV’s, phones, and PDAs expect to be around. But in what form? And who will be controlling and producing the content we watch? You don’t need a license to start a newspaper. But you do need a license to start a radio and/or TV station. But who will want to legislate the content of WIMax when it has the potential to bring wireless broadband to a radius of 30 km? Do our children need to be protected? Who will be the gatekeepers when analogue is dead?

Freedom of the Press – RIP?
Traditional freedom-of the media and freedom of the press arguments say that access to free information and a free press is a basic human right. Certainly press freedom campaigners and organisations support and promote this concept. But beyond the argument that press freedom is moral and a self-evident good thing, there is now compelling evidence that a strong, independent and free media is a powerful ally to economic and social development and the reduction of poverty.

In short, independent media pays dividends for a country.

To what extent can media have a catalytic role in boosting economic development, and particularly in the fight against global poverty?

[See also: "The Right To Tell" by the World Bank Institute"]

Specific Objective
Some future scenarios that examine where newspapers, mobile entertainment, radio and TV, cinema COULD be in 15 years from now. These are not predictions…just scenarios that might happen. If they did – how would the companies concerned react?

Why should you attend?
Club of Amsterdam has rapidly become a melting point of different visions. Communications (including broadcasting) is by far the world's biggest business. It's also the most influencial. Find out where it is going and how you can anticipate the Media Evolution. Network TV in the US is losing viewers and advertisers. Yet, growth of Wi-Fi & Broadband in North America and Europe seems to be beating all predictions. CD piracy is at an all time high. But so are sales of certain music artists. Press Freedom is at an all time low. So what is the world not talking about?

If you're looking for Vision, rather than just Television, make sure you're part of the Media & Entertainment stream discussions in January.

Who should attend?
This stream is designed to interest and involve senior management and strategists within the following media sectors.

Print Media [Publisher, Head of Business Development, Editor-in-Chief Print, Editor-in-Chief On-Line], Broadcaster [Program Director, Editor in Chief, Head of Business Development, Senior Current Affairs Producer, Head of On-Line], Music Industry [Publisher, Distributor, (Rights) Lawyer, Retail, Musician, Head of Marketing], Entertainment Industry [Publisher, Games Producer, Distributor, Retail], Wireless Industry [Mobile Business Development, Telco, Lawyer], Generalists [Media Student, Philosopher]

Paul Kafno
Managing Director, HD Thames
UK
With a career in both commercial and public broadcasting, Paul knows how to use the right technology to share emotion. His productions have won a string of awards including Prix Italia, RTS, BAFTA, the Prix Gemini. Able to enthuse as well as amuse.

Bye Bye Box? (or Is the Future Flat?)

Europe’s television screens are getting bigger and flatter. What will we put on them? Programmes? Interactive games? More Hollywood? And from which tap - broadcast, broadband or disk? With an apparent profusion of choice, younger viewers seem too bored to watch, while the older ones claim they cannot find anything they like. With DVD triumphant, commercials easy to avoid and broadband steaming over the distant horizon, broadcasters are desperate to recapture their audience. So, will the future have us leaning back to yawn at the same old content or leaning forward to something exciting and genuinely new?

And what might that something be? Paul Kafno explores the possibilities at Summit of the Future

See: Bio

Wim van de Donk
Chairman of the Netherlands Scientific Council for Government Policy.
Professor, Faculty of Law, Tilburg University
The Netherlands
As chair of the Netherlands Scientific Council for Government Policy, Wim van de Donk spends his time thinking 'out of the box" and encouraging others to do likewise.

A new Map & Compass

Discussion about the future of Dutch media, both commercial and public, have lost their way. It has become focussed on issues affecting broadcasting, when the future will bring us many more platforms that traditional broadcasting. The Netherlands Scientific Council for Government Policy will publish a report on its recommendations for the future at the end of January 2005. Wim van de Donk believes some fundamental changes in approach are needed in order to revitalize creativity and investment in Dutch media. This is important for the position of companies operating both in The Netherlands and in the rest of Europe.

See: Bio

Helen Shaw
Managing Director, Athena Media Ltd
Ireland
Helen understands the power of radio, but also that a clear policy is the key to its continued success. Winner of a Gold Sony award , she led the digital transformation in RTE Radio (Irish Public Broadcasting ) and launched RTE's fourth national radio service, Lyric FM, featuring arts and classical music.

The public right to know in a sea of global media.

Global media dominates our media lives and that content is dominated by a handful of media conglomerates. As convergence takes places and more and more content moves into mobile applications like our phones and hand-set what happens to the public space and the public right to knowledge and information? Is there a future for public broadcasting or will it become a dinosaur of media's industrial age? What are the factors which will support the survival and development of information media which is not designed for profit whether traditional public broadcasting models or new ones to suits the digital age? Helen Shaw looks at how a new model for public media can grow and considers how it can benefit from digital technology rather than be destroyed by it.

See: Bio

Gerd Leonhard
Music Futurist
Switzerland/USA
"The" global music futurist. Always interesting. Always controversial. Trust Gerd to come up with something different!

Music like water: everyone uses everyone pays

By 2010 Music will be flowing in digital networks like water flows through faucets - everybody will use it, and everybody will pay for it, one way or the other. Why try to get the water for free when it's already prepaid? MusicFuturist Gerd Leonhard believes that the music industry will, step-by-step, embrace the flat fee / bundled model, and voluntary compulsary licensing within the next 2 years, and that all involved parties (the artists, the consumers, and the music companies) will be better off for it. When distribution becomes simply a given, in all digital networks, the music industry will focus on what really matters: discovering new artists and writers, and marketing them. In a Music Like Water system, 9.9 out of 10 people will use music, thereby exponentially increase the worth of the music industy.

Still some important questions remain : once digital distribution (legal or not) of all content becomes the norm, how will content creators get the user to pay attention to them? Will digital radio (like XM-Radio or DAB) serve the music user so well, anytime anywhere, that downloading or 'owning' becomes less interesting?

These are just some of the questions being explored in the Media & Entertainment stream in the Summit of the Future.

See: Bio

John Grüter
Systems Thinker, ICT Generalist, Technology Affectionado, Change Agent and Principal of Digital Knowledge

See: Bio

..Partner University Media & Entertainment

Media Academie, Hilversum
The Netherlands
The Media Academie is the training institute for the Dutch broadcasting companies and the audio-visual industry.
The Academie was founded by the NOS (the Dutch Broadcasting Foundation), the NOB (the Dutch Broadcasting Production Company), the Amsterdam School of Art (AHK) and the Utrecht School of Art (HKU).

The aim of the Media Academie is to provide quality training for radio, television (national, regional and international) and new media in the field of both programmes and facilities. In addition, the Media Academie organises courses for the audio-visual industry. The Media Academie designs tailor-made courses and training-projects for national and international companies or organisations. The Media Academie also provides presentation and media trainings for companies and institutes.

The Media Academie is a training centre, not a school. The staff consists of project-managers and trainers, whereas professionals are asked to give training in their field of work.
Representing Student: Roy Straatman

Jonathan Marks
Director, Critical Distance BV
The Netherlands
Jonathan is a media detective trying to make sense of how creative people can make the most of relevant technology. Has held several production and managerial posts within European public broadcasting. Works as an insultant as well as consultant!

See: Bio

Content Knowledge Stream Science & Technology
Why should you attend?
Who should attend?

Opening Event
When: Wednesday, January 26th, morning, Opening Event

Science & Technology Session 1: Positioning
When: Wednesday, January 26th, afternoon
Lectures & workshop
Simon Jones: Walking the innovation tight-rope and making it happen! Reinventing the business of RTD and innovation
Richard W. Hawkins: Human resource issues in a world of constant change

Science & Technology Session 2: Knowledge Exchange
When: Thursday, January 27th, morning
Lectures & workshop
Bror Salmelin: Technologies driving systemic innovation - The creative destruction of industry and enterprise eco-systems
Valeri Souchkov: Skills and tools to support productivity in creative work
Thomas Schael: The evolving workplace and the future of face-to-face

Science & Technology Session 3: Preferred Futures
When: Thursday, January 27th, afternoon
Lecture & workshop
Andreas Neef: The outsourcing end-game - research, problem solving, scientific and technological know-how services

Philosopher Science & Technology: Mathijs van Zutphen
University Partner: Corvinus University of Budapest
Knowledge Stream Leader: Patrick Crehan

Round Tables: I Students, II Philosophers, III Futurists
When: Friday, January 28th, morning, Program, Day III

Competitive advantage for companies today lies in their ability to organize and manage research and innovation. Old models of corporate research are no longer effective. Scientific knowledge has become a commodity to be sourced globally. Research tasks such as Search and Discovery are becoming service industries. Experts are increasingly mobile and research is moving off-shore. How will companies organize their research and innovation activities in the future? We will bring together original thinkers on the future of science and technology to lead a limited group of industry representatives on a three day process of re-invention. The goal is to understand the organizational issues at stake and radically re-imagine the company in terms of its relation to science and technology and in terms of the way it will organize research and innovation as a source of competitive advantage in 2020 resulting in an agenda of what actions to take now.

Why should you attend?
The next decade will see a revolution in the way scientific and technological knowledge is created, distributed and exploited by industry. Science will expand and diversify as a knowledge creating industrial sector. Since 'science' can be procured from a global knowledge market, some companies will invest less in the creation of new scientific and technological knowledge and more in the development of science and technology related knowledge processes. Companies that want to lead in ten years time must understand these changes and start now to manage the transition.

Who should attend?
The Chief Knowledge Officer, the Vice-President or Director of Research, the Chief Process Officer, the head of Human Resources of companies operating in Science and Technology based businesses.

Simon Jones
Managing Director
MIT Media Lab Europe
Ireland
MIT Media Lab Europe, where arts meet the sciences at high-velocity

Walking the innovation tight-rope and making it happen! Reinventing the business of RTD and innovation

RTD & Innovation are totally different processes. Both are essential for growth in the knowledge age. Media Lab Europe has developed an organizational model that 'makes innovation happen'. Based on three main organizing principles it challenges how companies organize their innovation processes today and demonstrates that alternatives are possible.

See: Bio

Richard W. Hawkins
Senior Strategist, Leader of the Network Economy Programme
TNO Institute for Strategy, Technology and Policy
The Netherlands

Human resource issues in a world of constant change

There is only one problem in research - finding & developing good researchers. But what are the attitudes and skills that characterize the good researcher? If public sector research is about knowledge creation, private sector research is about value creation. Richard examines research as a value creating process and explores how companies will organize its human resources to create and capture value through the application of scientific and technological know-how.

See: Bio

Bror Salmelin
Head of Unit, New Working Environments Unit
European Commission IST Programme
Belgium/Finland
Responsible for strategy planning and operations in the framework of the IST Research Programme.

Technologies driving systemic innovation - The creative destruction of industry and enterprise eco-systems

The organization of work is being changed by technologies that render geography irrelevant & computing ubiquitous. Technologies that facilitate communication, collaboration, mobility and knowledge sharing pervade the working lives of people. Technologies first applied in manufacturing - automation, work-flow and total quality are now routinely applied to research tasks. Radical change has happened to the way individuals organize their work, but the greatest change will be to the dynamics of teams and to the structure of organisations themselves.

See: Bio

Valeri Souchkov
Director, ICG Training & Consulting
The Netherlands
By co-founding Invention Machine Corporation and the European TRIZ Association he pioneered promotion of the methodology of systematic innovation in Western Europe and USA.

Skills and tools to support productivity in creative work

Invention is not a mystery and creativity can be taught. The next two decades will see considerable progress in the development of tools and techniques for productivity in research, innovation and other creative work. We are crossing new frontiers in work productivity - frontiers of the mind.

See: Bio

Thomas Schael
Research Manager, Institute irso (Istituto di Ricerca e Intervento sui Sistemi Organizzativi)
Management Consultant, Butera e Partners
Italy
Industrial sociologist, organisational designer and change management consultant.

The evolving workplace and the future of face-to-face

Knowledge is inseparable from people and work is a form of social interaction. The place of work is only part location it is a venue and for work related communication and social interaction. What does this mean in the case of research and innovation? The laboratory of the future - is it a place or a shared state of mind?

See: Bio

Andreas Neef
Executive Manager, Z_punkt, The Foresight Company
Information Scientist, Futurist
Germany
Leading facilitator of research and innovation strategy processes for top German companies.

The outsourcing end-game - research, problem solving, scientific and technological know-how services

Research and complex problem solving of a scientific or technical nature is a growing industry sector. The providers of these services reside all over the world. Some providers such as universities are public sector organisations whereas many are dedicated private sector companies. What does this mean for the future of science and technology? What is the outsourcing end-game? What is the future of knowledge as a commodity?

See: Bio

Mathijs van Zutphen
Philosopher, educator, artist and creator of VISH
The Netherlands

A life worth living! - Meaning and balance in an age of accelerated change

Scientific and technological know-how plays an increasingly important role in industry and in new business development yet fewer students choose science or technology as study options today. Industry should worry about this. Successful companies in the future will pay more attention to the needs of individuals, help them find meaning in their work and help them find the right balance in both their personal and professional lives. What does this mean in highly competitive environments based on perpetual change?

See: Bio

Corvinus University of Budapest
Futures Studies Department
Hungary
Representing Student: Réka Várnagy

Patrick Crehan
CEO & Owner, Crehan, Kusano & Associates sprl
Belgium
CKA is inspired by the conviction that the most important source of competitive advantage today is an ability to organize and manage knowledge-intensive activities such as research, innovation, learning & communication. CKA designs and manages processes that support complex-creative tasks in industry, society and government administration.

See: Bio

Agenda 21 and Rio + 10 Development Targets
by Bayer CropScience

Who is prepared to read a document of several hundred pages if he or she does not have to for professional reasons? Hardly anyone. Nevertheless, the United Nations Program for Action for Sustainable Development in the 21st century – “Agenda 21” for short – is such an important document that as many people as possible should know its contents. For this reason, Manfred Kern, Head of Bayer CropScience Technology Communication, together with illustrator Peter Schäfer, has selected the principles and tasks most relevant for Bayer CropScience, e.g. effective and efficient management of resources or ICM (Integrated Crop Management) or green biotechnology.

Udo Klein, Head of Marketing Services, Bayer CropScience: “The exhibition is very interesting and allows for a quick overview, taking just ten minutes, of two significant global political agreements which are of major importance for the survival of mankind. For this reason I think that everyone of us, especially those who work in the field of agriculture, should gain an impression of the underlying implications.”

Norbert Meyer, GPF/A, BASF Aktiengesellschaft: “From my perspective – and I have long worked in the field of pest management research and development myself – you succeeded very well in visualizing the claims of the Agenda 21.” -

Elvin Hülser, Antikriegshaus Sievershausen (Dokumentationsstätte zu Kriegsgeschehen und über Friedensarbeit Sievershausen e.V.), host of the touring exhibition in 2003: “Conciseness, comprehensibility and the appealing presentation of the exhibition were a hit especially with pupils. The CD-ROM was popular with the visitors in general.”

World Summit Award
The World Summit Award will be present with its WSA Roadshow at the Summit for the Future as four categories of the World Summit Award are overlapping with the interest areas of the Summit: e-Business, e-Health, e-Entertainment en e-Science. The WSA Roadshow consists of 40 applications, which were selected for the UN Summit on the Information Society as best-practice examples of e-Business, e-Health, e-Entertainment, e-Science, e-Culture, e-Learning, e Government and e-Inclusion.

The World Summit Award, a global project, held in the framework of the WSIS, seeks to demonstrate the benefits of the Information Society in terms of the new qualities in content and applications, by selecting, presenting and promoting the best products from all over the world with a special emphasis on bridging the digital divide.
http://www.wsis-award.org

Infolution
INFOLUTION provides scalable knowledge management solutions that utilize the power of new semantic technology to enhance the performance and intelligence of enterprises. The solution seamlessly integrates into information domains, which allow customers to instantly source and manage any business critical information. Infolution is unique in that it processes, comprehends and retrieves concepts in the same way as humans do.

With large and small clients including ABN Amro, The Boston Consulting Group, Dutch Police force and others world wide INFOLUTION has the products and the recognition to ensure higher return on information and investment from your corporate information.
http://www.infolution.com
http://www.digital-knowledge.com

Visualisations by Job Romijn
Job is an artist pursing the line between art and practicality. As he is an idea generator, he's setting up a structure to enable him to live of his ideas.

Marynka Nicolai
Russian singer Marynka Nicolai and her band 'Some Lovely Girls' perform during the Summit for the Future on Wednesday evening and Friday afternoon.

Please email your questions concerning the exhibitions to: Summit2005@clubofamsterdam.com