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Books about the future of the Media & Entertainment

. Books about the future of the Media & Entertainment


Media & Development in Asia - A regional perspective
By Indrajit Banerjee; Madanmohan Rao

This book brings together some of the most outstanding and novel papers on media and development presented at the 2004 AMIC Annual Conferences. It provides a wealth of fresh case studies as well as breaking new ground in highlighting emerging frontiers of media development discourse in Asia, comparing regional development along multiple dimensions and frameworks, and pointing the direction towards further media initiatives at a national level. The papers selected are grouped into three key themes: media and development; new narratives and political discourse; and media impacts and capacity building. The contributors to this book have highlighted not just an interesting range of media and development issues in Asia, but have also introduced a good variety of media research methods. These include quantitative assessments of media impacts in society, comparative and longitudinal frameworks for evaluating regional ICT competitiveness, structural analyses of political and activist communication systems, in-depth case studies of individual organisations, and broad-based surveys of stakeholders in ICT4D.



Synthetic Worlds : The Business and Culture of Online Games
by Edward Castronova

From EverQuest to World of Warcraft, online games have evolved from the exclusive domain of computer geeks into an extraordinarily lucrative staple of the entertainment industry. People of all ages and from all walks of life now spend thousands of hours - and dollars - partaking in this popular new brand of escapism. But the line between fantasy and reality is starting to blur. Players have created virtual societies with governments and economies of their own whose currencies now trade against the dollar on eBay at rates higher than the yen. And the players who inhabit these synthetic worlds are starting to spend more time online than at their day jobs.

In Synthetic Worlds, Edward Castronova offers the first comprehensive look at the online game industry, exploring its implications for business and culture alike. He starts with the players, giving us a revealing look into the everyday lives of the gamers - outlining what they do in their synthetic worlds and why. He then describes the economies inside these worlds to show how they might dramatically affect real world financial systems, from potential disruptions of markets to new business horizons. Ultimately, he explores the long-term social consequences of online games: If players can inhabit worlds that are more alluring and gratifying than reality, then how can the real world ever compete? Will a day ever come when we spend more time in these synthetic worlds than in our own? Or even more startling, will a day ever come when such questions no longer sound alarmist but instead seem obsolete?

With more than five million active players worldwide - and with Microsoft and Sony pouring hundreds of millions of dollars into video game development - online games have become too big to ignore. Synthetic Worlds spearheads our efforts to come to terms with this virtual reality and its concrete effects.



News Media and New Media: The Asia-Pacific Internet Handbook, Episode V
by Madanmohan Rao

The Internet and wireless technologies have impacted the new media sphere for news (or newsphere) along the entire news value chain: news gathering, research, interviews, surveys, publishing, access, delivery, workflow, cost, pricing, financing, archiving, texture, associations, experience, instruction, ethics, legislation and regulation. This book aims to chart the growth of the Internet as a news medium across the Asia-Pacific region. It identifies key themes in the development of online news environments in various countries of the region, assesses useful resources for the news sector, and contextualises these themes in comparison to related developments in other parts of the world like the USA, Europe and Latin America.



Asia Unplugged: The Wireless and Mobile Media Boom in the Asia-Pacific (Asia-Pacific Internet Handbook)
by Madanmohan Rao, Lunita Mendoza

This detailed and analytical handbook is a major source of reference for those with an interest in the wireless explosion in the Asia-Pacific region.

It includes thematic papers on WiFi//WLL, wireless content, portals, m-commerce, permission marketing, LBS, wireless development centres, enterprise wireless strategies, capacity-building, corporate policy, legal issues, hybrid models, regulation, and venture capital. The volume also includes detailed country profiles.




The Future of Music
by Dave Kusek, Gerd Leonhard

For the next generation of players and downloaders, a provacative scenario from a music industry think tank From the Music Research Institute at Berklee College of Music, comes a manifesto for the ongoing music revolution. Today, the record companies may be hurting but the music making business is booming, using non-traditional digital methods and distribution models. This book explains why we got where we are and where we are heading. For the iPod, downloading market, this book will explain new ways of discovering music, new ways of acquiring it and how technology trends will make music "flow like water", benefiting the people who love music and make music.
Publication date: March 2005



The Right to Tell: The Role of Mass Media in Economic Development (Wbi Development Studies)

by World Bank Institute

The stellar list of contributors to this book includes Nobel Prize winner and Columbia University Professor Joseph Stiglitz, Irrational Exuberance author Robert Shiller, and Nobel Prize-winning novelist Gabriel Garcia Marquez. The theme on which they are all passionate is the importance of a free and independent press.

As World Bank President James D. Wolfensohn points out in the foreword to this book, "a free press is not a luxury. It is at the core of equitable development." Contributors to this volume explore the role of the media as a watchdog of government and the corporate sector, the media’s power to influence markets, its usefulness as a transmitter of new ideas and information, and its ability to give a voice to the poor and disenfranchised. They also tackle the potential harm an unethical, propagandistic, or irresponsible press can cause and the impact of insult laws and other policies that hamper the operation of a free press.

Several contributors describe the challenges faced by the media in specific countries, including the former Soviet Union, Thailand, Bangladesh, Egypt, and Zimbabwe - these are fascinating case studies and vivid illustrations of the media’s potential as a catalyst for change and growth.

Advance Praise for The Right to Tell: "I’ve been waiting for ten years for someone to put together a book like this. The Right To Tell finally makes the case linking open media with economic growth and development. Each article in this collection is like a building block in a public policy brief that places open media at the forefront of development strategy. It follows Amartya Sen’s groundbreaking Development As Freedom with compelling arguments that independent media are essential to social development and economic growth. Open media translates into transparency and government accountability, less corruption, participatory democracy, civil society and, yes, greater income. This book is a must read for policymakers who are only now waking up to the immense power of open media." - David Hoffman, President, Internews Network


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TechTV's Catalog of Tomorrow

by Andrew Zolli

From medicine to the movies, from computers to the climate, change is everywhere around us, transforming the way we will live, work, play, and learn. We will likely experience as much change in the next three decades than we have in the two previous centuries.

In such a world, how do we make sense of our future, and our place within it?

TechTV's Catalog of Tomorrow offers an exciting glimpse at the new trends and technologies that will shape our lives, our society and our planet in the next 15-20 years. Nearly one hundred topics are showcased, in a clearly written and visually arresting style that provides an overview of current and future developments, with timelines, statistics, and pointers to online resources. Deeply researched and beautifully designed, TechTV's Catalog of Tomorrow is more than a book: it's a tool for thinking about the future.

Numerous futurists, visionaries, and technology commentators have added their insights and visions of the future to the book, including:
Paul Saffo, leading futurist and director of the Institute for the Future, Howard Rheingold, technology visionary and author, Craig Venter, co-decoder of the human genome, Jef Raskin, designer of the original Macintosh computer, Christine Peterson, expert on nanotechnology and president of the Foresight Institute, Nathan Shedroff, leading digital media designer, Stefano Marzano, CEO of Philips Design, Richard Garriott, legendary video game designer, Clement Bezold, president of Alternative Futures, Douglas Rushkoff, cultural critic, commentator, and author, William McDonough, architect and environmental champion, Alex Marshall, urban planning theorist, journalist, and author, Martin Siegel, professor of education and informatics at Indiana University, John Arquilla, leading military theorist on the future of war, Maurice Strong, Senior Advisor to the United Nations and World Bank and organizer of the Rio Earth Summit, Rory Stears, CEO of Freeplay, pioneers in human-powered devices, Frank Drake, astrophysicist and chairman of the SETI Institute.

This book is edited by Andrew Zolli, a futurist working at the intersection of technology, design, innovation, and futures research.

This book encourages your participation in thinking about the future -- and in shaping your own. It is a book to ponder, argue with, revisit often, and use as a platform for your own speculation. It helps you stay connected to the coming changes in your world, and serves as a gateway to a world of infinite possibilities. The future is in your hands literally.

TechTV is the cable television network for those excited by and curious about all things related to technology. By using technology as a backdrop to entertain, amaze, and engage viewers, TechTV is the lifestyle network that showcases how the latest trends, products, and events enhance our lives. Check your local television for TechTV.


The Future of Advertising : New Media, New Clients, New Consumers in the Post-Television Age

by Joe Cappo

In The Future of Advertising, international ad industry thought leader Joe Cappo analyzes the factors reshaping today's advertising industry. Advertising and marketing professionals will get thought-provoking and valuable guidance on how to position themselves, their work, and their clients to meet consumer needs in the coming years.


Interactive Television Production

by Mark Gawlinski

Interactive Television Production is essential reading for all broadcasting and new media professionals - whether in production, marketing, technology, business or management. It will also be of interest to media students and anyone looking to get an insight into the future of television production. It provides a practical, step-by-step guide to the processes and issues involved in taking an interactive television idea through to being an operational service - based on the knowledge and experience of leading interactive television producers.
This book can be used as a quick-and-easy reference guide, with each chapter containing a 'Chapter in 30 seconds' summary for easy reference, or read from cover to cover. Using accessible language, the author provides detailed descriptions of iTV software technologies (OpenTV, MHEG-5, TV Navigator), delivery technologies (cable, satellite and terrestrial) and production tools. There are also entire chapters devoted to key issues like the commercial side of iTV and the latest work on usability and design.


Inside the Minds: The Wireless Industry - CEOs from AT&T Wireless, Arraycomm & More Share Their Knowledge on the Future of the Wireless Revolution

by Aspatore Books Staff (Editor)

Inside the Minds: The Wireless Industry features leading CEOs from companies such as AT & T Wireless, Omnisky, Wildblue, AirPrime, Digital Wireless, Aperto Networks, Air2Web, LGC Wireless, Arraycomm and Informio. Items discussed include the future of the wireless industry, wireless devices, killer-apps in the wireless industry, the international landscape, government issues and more. An unprecedented look inside the high stakes and fast pace world of the wireless industry makes for exciting and highly interesting reading for industry executives, entrepreneurs, investors, or anyone with a general interest in the amazing changes taking place in the wireless revolution.


Mass Communication Theory: Foundations, Ferment, and Future

by Stanley J. Baran, Dennis K. Davis

This new edition of Baran and Davis's successful text provides a comprehensive, historically based, introduction to mass communication theory. Clearly written with examples, graphics, and other materials to illustrate key theories, this edition - now streamlined to increase accessibility - traces the emergence of two main bodies of mass communication theory: social/behavioral and critical/cultural. The authors emphasize that media theories are human creations that typically are intended to address specific problems or issues. The Second Edition includes new coverage of the Internet, as well as many updated examples.


Reinventing Media: Media Policy Reform in East Central Europe (Cps Books)

by Miklos Sükösd (Editor), Peter Bajomi-Lázár (Editor)

The emergence of democratic regimes in post-communist East Central Europe brought an end to institutionalized political censorship. In its place, the media found itself confronted by new and often complex challenges. The emerging political elite, for example, proved highly sensitive to critical coverage and very adept at finding ways to stifle investigative journalism. In some cases, governments exerted direct political pressure on both the commercial and public sector. While in several countries in the region public broadcasting has seemed to be caught in a state of permanent crisis.
Within the media itself, there have been serious questions concerning minority representation, public access, and the development of professional standards. Frustrated by increasing commercialization and dilatory institutions, some have gone so far as to contest the freedoms they fought for during the years of communist subjugation. In the early 1990s, there were numerous calls for authoritative solutions. Most countries in the region reformed their media industries through broadcasting acts and yet, many problems still persist. The need for informed and imaginative debate is as strong as ever.
This volume contains ten studies that explore the current situation of the media in East Central Europe. The first section, entitled Reinventing Media Systems, addresses the reform of public television; the application of European legal standards; government pressure on media institutions and markets; media developments in the post-war Balkans; and the coverage of the EU and NATO accession process. In part two, Minorities and Media Reform, chapters deal with questions of access and representation of minorities, with a specific focus on ethnic minorities, gays and lesbians, and the physically challenged.
Each case study was written in the context of a potentially new generation of broadcasting acts. Besides analyzing the current challenges faced by the media, every chapter includes timely policy recommendations for reform. These findings are based on research carried out in 2000 and 2001 under the International Policy Fellowship Scheme, a program jointly administered by the Open Society Institute and the Center for Policy Studies from the Central European University.


Smart Mobs: The Next Social Revolution

by Howard Rheingold

The title of this book is a mild pun. People are using smart "mobs" (rhymes with "robes") to become smart "mobs" (rhymes with "robs"), meaning, sophisticated mobile Internet access is allowing people who don't know each other to act in concert. In this timely if at times overenthusiastic survey of wireless communication devices, Rheingold (The Virtual Community) conveys how cell phones, pagers and PDAs are shaping modern culture. He interviewed dozens of people around the world who work and play with these technologies to see how this revolution is manifesting, and his findings are stirring. The concept has caught on among young Japanese, where cliques of teenagers hang out together all day, despite being in different places, by sending and receiving hundreds of iconic text transmissions on their iMode telephones. And demonstrators in Seattle and Manila relied on wireless telephones to coordinate their actions and evade barricades. In major cities, Rheingold says, techno-hipsters can congregate in "WiFi" areas that interact with their wireless devices to let them participate in a virtual social scene. In one amusing example, he tells of upscale prostitutes who can enter their services and prices into their mobile phones, allowing customers to discreetly determine if anyone nearby is selling what they want to buy (a Japanese company, Lovegety, has already adapted this idea to dating). This study of the potential of mobile, always on, fast Internet access nicely serves as a travelogue to the future, showing the possibilities and dangers of communications innovation.



Digital Television Services in Western Europe: Forecast and Analysis, 2002-2007

by IDC
This IDC study focuses on the market for digital television services in 16 Western European countries. Forecast and analysis is provided on the number of private residential subscriptions to four delivery platforms - satellite, cable, terrestrial, and DSL - and the revenues earned by DTV providers from end-user subscriptions to these DTV services over all four platforms. The study provides segmentation by residential subscribers and subscriber revenues. The information provided in this study is essential reading for broadcasters, satellite operators, cable operators, incumbents, and telcos that are interested in the European interactive and DTV market. It will also be of interest to companies providing solutions and services to those service providers. The study will provide these companies with essential data and analysis on how the European DTV market has changed due to issues such as service provider consolidation and the economic downturn. Nicky Walton, research analyst at IDC's European Telecoms group, believes that the pattern of consolidation that has occurred primarily among satellite operators in 2002 is just the start of a trend towards further operator consolidation. This will further lead to a trend of a rise in pan-European players operating across multiple regions and countries, as well as an increase in vertical and horizontal integration among media companies and telcos. This situation will become exacerbated unless the cost of content is addressed at a European level, since content prices and existing legislation has kept market entry and competition in the developed markets fairly non-existent.


The Media in Europe : The Euromedia Handbook

by Denis McQuail (Editor), Mary Kelly (Editor), Gianpietro Mazzoleni (Editor)

Completely rewritten, the Third Edition of this successful guide to European media systems has also been expanded to include Central and Eastern Europe as well as Western Europe.
Covering 23 countries, the volume highlights and explains key issues of debate and current tendencies in media policy and provides basic statistics relating to each case study.The chapters are written by an expert from the country concerned. Most of these are members of the Euromedia Research Group, a research collective that has been active for more than 20 years and has produced a series of assessments of media policy developments in Europe.


Journalism Education in Europe and North America: An International Comparison (The Hampton Press Communication Series)

by Romy Frohlich (Editor), Christina Holtz-Bacha (Editor), Arthur Asa Berger

This work takes stock of the different ways that lead into journalism in Europe and in North America at a moment when much change is taking place in the media systems and in journalism education. This lays the ground for further analyses and comparisons of the way journalists are trained.


I Believe in Music: Life Experiences and Thoughts on the Future of Electronic Music by the Founder of the Roland Corporation

by Ikutaro Kakehashi, Robert Olsen (Contributor)

Published to coincide with the 30th anniversary of the Roland Corporation, this is the inspiring and heartfelt memoir of Ikutaro Kakehashi, a pioneering figure in electronic music instruments and the company's visionary founder. From war-torn Japan to his first watch repair business to the dawn of and subsequent enormous leaps of electronic musical instruments, Kakehashi's story is sometimes wry, sometimes touching, always wise. Through it all, Kakehashi has believed in music above else: his first priority has always been an unwavering passion for expanding the potential for artistic expression. Everyone from music aficionados to those looking for time-tested business savvy will enjoy his unique story. The book features fantastic photos throughout, including an 8-page full-color section.
Ikutaro Kakehashi founded the Roland Corporation in 1972. He lives in Hosoe-cho, Hamamatsu City, Japan.
Robert Olsen worked for 25 years in the international music trade before switching careers to become a college instructor and free-lance author. He lives in Northbrook, IL.


The Future of Jazz

by Yuval Taylor (Editor), Will Friedwald, Ted Gioia, Stuart Nicholson

Jazz is now 100 years old, a venerable American institution predicated on the unpredictable. But recent signs-ranging from Ken Burns's documentary Jazz: A History of America's Music to the dominance, in terms of sales, of reissues over new recordings-have made many question whether jazz's past has now become more important than its future, or whether jazz has any future at all. In this book, composed entirely via e-mail, 10 leading jazz critics take on the various issues surrounding jazz's future-the dominance of mainstream jazz, its spread around the world, the difficulty of making a living playing it, the growth of repertory jazz, the dearth of interest among young African Americans, the paradoxically backward-looking nature of the avant-garde, and many others. Their conclusions are as surprising, witty, and edgy as the music itself.
Between them, the 10 jazz critics who wrote this book have published 25 books and have written for major newspapers and magazines, including the New York Times, the Village Voice, and Rolling Stone.


Western European Media Gateway Forecast and Analysis, 2002-2006

by IDC

This IDC study discusses the European media gateway market for service providers. The study provides a five-year forecast for the media gateway market and a market overview for the four categories of media gateways. The following issues are addressed in the document: y How did the Western European media gateway market perform over the past year, and how will this market develop over the next five years? y The media gateway market is forecast to grow from US$98 million in 2001 to US$304 million in 2007. Media gateway revenue will realize a 31% compound annual growth rate (CAGR) over the forecast period. Julie Wall, analyst in IDC's European IP Telephony program, states, "The overall media gateway market is still in a developmental stage. Many vendors are repositioning, selling off, and upgrading products, while others, not so fortunate, have filed for bankruptcy. This product segment will remain in an uncertain state of affairs as vendors continue to rationalize product lines and product positioning. IDC believes that while the industry may experience short-term problems in specific segments, the long-term outlook remains positive for the industry."


The 2003 Entertainment, Media and Advertising Market Research Handbook

by Richard K. Miller & Associates (Author)

The handbook assesses consumer use and advertising expenditures for all types of media. Topics include television, radio, print media, filmed entertainment, sports, the Internet, outdoor advertising, sponsorships, licensing, and Broadway theatre. The handbook provides in-depth market data and demographic analysis, identifies important recent developments, discusses market trends, and forecasts how the market will likely evolve within a five-year timeframe. The handbook is aimed at media and advertising executives, and covers the entire scope of the $714 billion marketplace.


Media Ownership: Concentration, Convergence and Public Policy

by Gillian Doyle (Author)

The digital revolution is transforming media and communications industries worldwide, and media companies are keen to emerge at the forefront of an increasingly transnational and competitive communications marketplace. However, the volume and scale of mergers and alliances involving media players has raised considerable challenges for regulators and state authorities alike.

Recommend books, please contact: books@clubofamsterdam.com


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