Justin Francis: In
search of Utopia
I'm optimistic that
in the future, travel and tourism will be both sustainable and responsible,
with a focus on preserving identities and cultures, celebrating the
unique and conserving what is locally distinctive about a place. We'll
fly less and, in turn, we'll fall back in love with travel closer
I think we will begin
to have a more personal, meaningful relationship with the places that
we visit and a better understanding of our individual motivations
for travelling. When we contact a travel agent, they'll be asking
us, 'What do you need from a holiday?' rather than, 'Where do you
want to go?'
An immersed experience
of a Do-tank
... in a world of climate
change and economical reshape ...
In this two-day lab program
we will deep dive the different aspects of tourism like the ecological,
the socio economic, the cultural, the psychological and the technological
aspects. The group of participating experts will be transformed, thanks
to the innovative philosophical tools, into a experience based think
Each of the participants will multiply his or her practical wisdom on
the matter by sharing his or her experiences in a collaborative intelligence
The basic values, good
practices but also the basic assumptions and concepts are the starting
point. We will then completely redesign the concepts of tourism and
travel. The art of innovation is to rethink traditional steps and open
new stairs for good strong experiences. The deep dive is to unravel
the underlying meaning of tourism and travel. From this Socratic dialogs
we go on into designing practical applications within new horizons.
So we design from scratch with the basic values and the possibility
of the newest (internet) technologies and web 2.0 applications..
We will consider different
certain and uncertain trends:
What will be the possible
scenarios if we consider the climate change and the choice for more
A Norwegian plan to create
a wind-turbine eco-tourist village in the sea is such an example.
We will create different
future scenarios and concrete applications and services. We will end
with concrete stories of good experiences in 2020!
The lab will have the structure
of a do-tank:
- Analyse the actual situation
with different approaches.
- Share best experiences
in hybrid, deconstructive approaches.
- Design new concept models
- Reflect and refine.
- Make a what-to-do plan
(road map) .
Using the following business
- Value and appreciative
- Socratic discourse
- Future scenario method