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Opening Event of the Summit for the Future
more resources : Summit06 Opening Event   





Opening Event Summit for the Future

Wednesday, May 3, 2006, morning
Registration Desk: 08:30-09:30, Opening Event: 09:30-12:00
Where: HES School of Economics and Business, Fraijlemaborg 133, 1102 CV Amsterdam Zuidoost, The Netherlands


The conference language is English.

If you are interested in the full Summit for the Future - please visit the Summit website at


. Content

Sir Paul Judge
Risk and Enterprise
How new endeavours are shaped by perceptions of risk

The perception of risk by the general public in matters of safety and health can be considered an indicator of overall modern attitudes to risk. These perceptions affect people's approach to new endeavours, whether in exploration, art or business. However it is also true that new ideas have to be implemented if society is to remain competitive. Many attempts to reduce risk are bound to be counterproductive because humans will continue to want to explore and push the boundaries.

Glen Hiemstra, Owner,
Video message from the future


Simon Jones, Director, HCS, University of Amsterdam, former Managing Director, M.I.T. Media Lab Europe
Innovation and Risk - the New Media Experience
Innovation is widely accepted as a key element in maintaining profitability in the high technology and new media sectors. How do you innovate in New media/High Tech? What is different compared to other domains and what are the key lessons learned so far?

Richard D North
Risk: The Human Adventure
Or why societies thrive on excitement.

How boring to be Scandinavian! How stultifying to be French! No wonder people from every repressed, oppressed society have flocked to the USA, where families could embrace risk, and get rewarded or punished according to their talent, energy, luck - and their capacity for risk. No wonder the British are schizophrenic, as we dash between Socialism and Thatcherism, undecided whether we want safety or drama. But what fun too, to be a country which defines the fault lines between risk-taking and risk-aversion. Discuss. (I shall.) .


. Program


09:30-12:00 incl. coffee break
Welcome by
                 Sijbolt J. Noorda, President of the Board, University of Amsterdam

Keynotes by
                 Sir Paul Judge, Chair of the Royal Society of Arts
                Risk and Enterprise

                 Glen Hiemstra
, Owner,
                Video message from the future

                 Simon Jones, Director, HCS, University of Amsterdam,
                former Managing Director, M.I.T. Media Lab Europe

                Innovation and Risk - the New Media Experience

Richard D North, Media Fellow, The Institute of Economic Affairs

                Risk: The Human Adventure

Closing by

                 Patrick Crehan, Chairman, Summit for the Future 2006

Sir Paul Judge

Glen Hiemstra

Simon Jones

Richard D North

Patrick Crehan


. Speakers

Sijbolt J. Noorda

President of the Board, University of Amsterdam
Chairman, Content Advisory Board

Since 1 January 2003, Dr S.J.Noorda (1945) has been President of the Board of the Universiteit van Amsterdam and the Hogeschool van Amsterdam. Before that he was President of the Universiteit van Amsterdam.
Dr Noorda served and serves on various boards and committees in the cultural and social domain.
He was chairman of IKON, board member of the NOS, chairman of Film en Wetenschap (Movies and Science) and two colleges.

Currently he is chairman of the KennisKring Amsterdam, chairman of the Supervisory Board of the AMC-UvA and the Supervisory Board of the Digital University, and the Holland Festival.



Sir Paul Judge

Chair, Royal Society of Arts

Sir Paul is currently Chairman of the Royal Society of Arts, of Teachers’ TV, of the Businessdynamics Trust and of the British-North American Committee, President of the Chartered Management Institute and of the Association of MBAs, Master of the Worshipful Company of Marketors, and Deputy Chairman of the American Management Association. He is a Director of Standard Bank Group Ltd of South Africa, of Tempur-Pedic International Inc of Kentucky, and of the Schroder Income Growth Fund plc of London.

Sir Paul was an Open Scholar at Trinity College, Cambridge and a Thouron Fellow at the Wharton Business School, University of Pennsylvania, where he gained his MBA. He spent thirteen years with Cadbury Schweppes plc and then led the buyout of their food companies to form Premier Brands Ltd, which was successfully sold in 1989. He was subsequently a government-appointed Member of the Milk Marketing Board, Chairman of Food from Britain, Director General of the Conservative Party, a Ministerial Adviser at the UK Cabinet Office, a Director of the Boddington Group plc and of WPP plc and the key benefactor of the Judge Business School at the University of Cambridge.


Glen Hiemstra

Glen Hiemstra has been listening professionally and then sharing compelling lessons from the future for two decades. The Founder of, Glen is a highly respected consultant and speaker for business, government, and associations.

Those who hire him are looking for an engaging program on the long range future for their business, conference, enterprise, or community. They are seeking a program that has a lasting impact. They are seeking a program that changes things for the better. They are seeking a response like this one from an audience member in 2003…

"This is the most excited I have felt about the future since [I heard] Gene Roddenbury way back in graduate school."

What kinds of clients have experienced impacts like this? Examples include Microsoft, Adobe Systems, Attachmate, Boeing, Northern Telecom, Burlington Northern, Weyerhaeuser, Hewlett Packard, Regence, Premera, U.S./Mexico JWC, Swedish Medical Center, Seattle Sonics & Storm, Wonderware, Ernst & Young, PaineWebber, APAX Partners, Costa Rica Hotel Association, and Tulsa 2025. Television projects have included Technical Advisor to Steven Bochco Productions for the development of a pilot set in the year 2069, advising Universal Pictures on the new CBS series, Century City, set in the year 2030, and Technical Advisor to 20th Century Fox Television for the revival of the series, Lost in Space.

Glen is the co-author of Strategic Leadership: Achieving Your Preferred Future, and is an expert in Preferred Future Planning. Prior to going into business in 1987, Glen was an award-winning educator, selected Most Influential Professor at Whitworth College. Glen is a Visiting Scholar at the Human Interface Technology Lab at the University of Washington, which works on virtual and augmented reality technology.

At, you can read Glen's newsletter, FuturistNews, along with a wide variety of information about the future. Glen is often cited as a resource for articles about the future, for example in Scenario & Strategy Planning, The Futurist, the Wall Street Journal, U.S. News and World Report, the Los Angeles Times, and the Detroit Free Press.

The way it not the way it will be. Glen's presentations offer insight into surprising developments shaping the 21st Century, and then go beyond that to the deeper challenge of understanding our new world and creating our preferred future. The hallmark of Glen's speaking is the dynamic connection he makes with his audience. His message is clear and heartfelt. His style is crisp, warm and engaging. People feel hope and begin to move in new directions, as a lasting impact is created which goes far beyond the initial experience.

Glen was educated at Whitworth College, the University of Oregon, and the University of Washington. Glen lives in Kirkland, Washington with his wife Tracie. Three college age and adult kids drop in from time to time. Tracie and Glen began a new entrepreneurial venture in late 2003, Bella Rose Fine Gifts & Furnishings, in Seattle's "Madison Valley" neighborhood.


Simon Jones
Director, Human-Computer Studies Laboratory, University of Amsterdam
former Managing Director, M.I.T. Media Lab Europe

Simon Jones has been the Managing Director of M.I.T. Media Lab Europe. With 20 years of success in generating and deploying innovative R&D, Simon is a significant figure in the European Technology Landscape. His technical expertise, vision, experience, contacts and team-building skills marks him out as one of the few individuals able to drive innovative research teams in an international context.

In the mid-1980's Simon was one of the first to emerge from UK universities with research skills in Microelectronics Systems Design. Five years after his PhD he was awarded a full Professorship at the UK's largest Engineering Research Institution - Loughborough University, where he held the ARM/Royal Academy of Engineering Research Chair in Embedded Microelectronic Systems. He was also awarded at the age of 31 the British Association for the Advancement of Science 'Brunel Prize' awarded to 'an outstanding academic in engineering under the age of 40'. Simon is a fluent German speaker with a degree-level qualification in German Language and Business. He was awarded in 1998 'The Siemens/German Research Ministry Research Chair' at the Technical University of Dresden working that year with Siemens to advance new computer systems for the consumer electronic market and he continues to be well connected with European industry.

A period as Dean of Engineering and Design at the University of Bath, one of the top 5 universities in the UK, gave him valuable experience in the leadership of complex organisations.


Richard D North

Media Fellow, The Institute of Economic Affairs
Editor, ""

I am a pretty ordinary 57 year-old Englishman of my generation and background. I was brought up in the 50s and 60s liking my public school, and the suburban version of the national life (see "Britain's identity", here). I was and remain proud of the British tradition, and more particularly the English one. I believed I owed a debt to the generation, which fought a war for freedom, whose sacrifice and values were worth bearing in mind.

I was thrilled by the American blues, and by soul music, and preferred the Rolling Stones to the Beatles. I may, in the early 60s, have been the first person to wear a poncho in Surbiton, where we were living (in the road in which the young Isaiah Berlin, the most important Enlightenment thinker of our time, found himself on arrival here in the 20s).

Between ages 17 and 25, I "dropped out", working in shops and then adopting a more or less working class way of life as ferry boat, van and security driver.

Well into my 30s, I have worked as a peasant and a rural labourer, and fixed bikes in London's inner city. I have lived in rural Suffolk (my 20s) and Hereford (my late 40s), and in London (as a child, in my late teens, my 20s, 30s and 50s).

I have been "idle rich" and dirt poor - and most things in between. I have only had a "middle class" job or employment for four years (The Independent, 1986-90) and arguably for a further two (enjoying a Sunday Times contract (1990-2). Otherwise, I have had low wages or have freelanced. I am now starting a business (MM3 and I now do occasional consultancy for industry - the majority of which results in writing in which I always mention any sponsorship.

A book by Richard North: Risk: The Human Adventure (ESEF, 2001) The merits of risk-taking and a challenge to the Anxiety Industry


Patrick Crehan

Chairman, Summit for the Future 2006
CEO and Founder, Crehan, Kusano & Associates
Director, Club of Amsterdam

In 1996, after a career as a mathematical physicist in Europe and Japan, Patrick Crehan left academia to work at the European Commission Directorate General for Industry. Working in international collaboration on research in Information and Communication Technologies, he traveled extensively in countries of the Mediterranean basin, Latin America, Asia and Eastern Europe using international research collaboration as a policy tool for industrial and economic development. In 1998 he left the Commission to work as an independent consultant in international RTD, industrial and economic development policy. In 1999 he founded CKA - Crehan, Kusano & Associates. CKA is inspired by the conviction that the most important source of competitive advantage today is an ability to organize and manage knowledge-intensive activities such as research, innovation, learning & communication. CKA designs and manages processes that support complex-creative tasks in industry, society and government administration. It develops and adapts technologies to support these processes. It conducts research on management-as-work, on technologies to support organization-and-management tasks, as well as on the nature and organization of work in an age of constant change.


. Tickets

Ticket prices include 19% VAT.

Event: Opening Event Summit for the Future
Wednesday, May 3, 2006, morning
Registration desk: 08:30-09:30, conference: 09:30-12:00
Location: HES School of Economics and Business, Fraijlemaborg 133, 1102 CV Amsterdam Zuidoost, The Netherlands

How to pay for the tickets?
....Online: see below. We use paypal.

....By invoice: send an email with your billing details, number of tickets, type of tickets
....and event name to:


Online Ticket Corner


Regular Ticket € 69,- [by invoice € 69,-, at the door € 79,-]


Student Tickets
.... online € 25,-
[by invoice € 25,-, at the door € 29,-]


Discount Ticket [*] € 59,- [by invoice € 59,-, at the door € 79,-]


[*] For Members of: the All India Association of Industries, amc - Academic Medical Center, Asia House, BrainReactions, BTM Institute, Club of Amsterdam, Colabria, Copenhagen Institute for Futures Studies, Die Bildungsgruppe, EFFAS, EFMN, enamics, Fast Future, First Tuesday Luxemburg, Future-Institute International,, Health Management Forum, HES School of Economics and Business,, IPAN, KnowledgeBoard, Magazin What is Enlightenment?, MKI Faculty, N.G.I., Pharma Wire, Shaping Tomorrow, SLICE, Syntens, Tech River and World Futures Studies Federation


. Partners & Supporters


. Location


HES School of Economics and Business
Fraijlemaborg 133
1102 CV Amsterdam Zuidoost
The Netherlands


How to get there by Car
The HES School of Economics and Business building is located in the vicinity of various major highways, including the A1, A2, A9 and A10. On all of these highways, just follow the blue ANWB Transferium signs. Follow the road into the tunnel under the Amsterdam ArenA (do not drive into the P+R Transferium). Turn right at the first road after leaving the tunnel.

How to get there by Public Transportation
Trains leave Amsterdam Central Station. Use a Stoptrein direction Utrecht. The destination is Amsterdam/Bijlmer train station. The travel time is 12 minutes. The HES School of Economics and Business building is within walking distance (approximately 5 minutes) from the Bijlmer train station.


Trains leaving Schiphol Airport.
Take direction Duivendrecht and change to train or Metro [see above and below]. Don't take direction Amsterdam.




Metros leave Amsterdam Central Station. Direct metro connections (line 54 direction Gein) run regulary between the central station in Amsterdam, Amstel station and the Amsterdam/Bijlmer metro station. The travel time is 15 minutes. The HES School of Economics and Business building is within walking distance (approximately 5 minutes) from the Bijlmer train and metro station

Metro Centraal Station, metro 54, direction Gein



. Contact


Club of Amsterdam
KNSM-Laan 15
1019 LA Amsterdam
The Netherlands
Phone +31-20-419 0254
Fax +31-20-419 0266



Also check out the Summit for the Future!


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