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Content
Opening Event, May 3, morning
5 simultaneous Knowledge Streams:
5 simultaneous Interdisciplinary Streams:
Presenting and reviewing the results of the Summit
By Catalyst Groups
Opening Event- May 3, morning
May 3, 09:30-12:00
Location:HES School of Economics and Business, Fraijlemaborg 133, 1102 CV Amsterdam Zuidoost
09:30-12:00
Welcome by
Keynotes by
Risk and Enterprise
How new endeavours are shaped by perceptions of risk
The perception of risk by the general public in matters of safety and health can be considered an indicator of overall modern attitudes to risk. These perceptions affect people's approach to new endeavours, whether in exploration, art or business. However it is also true that new ideas have to be implemented if society is to remain competitive. Many attempts to reduce risk are bound to be counterproductive because humans will continue to want to explore and push the boundaries.
Video message from the future
Risk: The Human Adventure
Or why societies thrive on excitement.
How boring to be Scandinavian! How stultifying to be French! No wonder people from every repressed, oppressed society have flocked to the USA, where families could embrace risk, and get rewarded or punished according to their talent, energy, luck - and their capacity for risk. No wonder the British are schizophrenic, as we dash between Socialism and Thatcherism, undecided whether we want safety or drama. But what fun too, to be a country which defines the fault lines between risk-taking and risk-aversion. Discuss. (I shall.) .
Innovation and Risk - the New Media Experience
Innovation is widely accepted as a key element in maintaining profitability in the high technology and new media sectors. How do you innovate in New media/High Tech? What is different compared to other domains and what are the key lessons learned so far?
Closing by
Knowledge Streams
Session 1
May 3, 14:00-18:30
Session 2
May 4, 09:30-12:30
5 simultaneous Knowledge Streams:
Life Sciences
Risk & Life Sciences
Sustainable growth relies on an ability to balance myriad risks. This is done with partners through R&D [Research & Development] cooperation & marketing alliances or with financial engineering through mergers, spin-offs and acquisitions. Risk can be mitigated through good communication, project-portfolio management and human resource development. In an age of globalisation, short product cycles, close public scrutiny and intense competitive pressure, what strategies are available for the Life Science sector to balance concurrent risk throughout the global value chain while pursuing growth opportunities?
Session 1, May 3, afternoon
Linking intellectual capital, organizational dynamics and the management of risk
The life sciences are undergoing structural changes in terms of their use of intellectual property, the location of research activities and clinical trials, in terms of their relationship with the public and with public authorities as well the outsourcing of significant parts of the innovation process. What is driving these changes? Are concepts and measures of 'value' changing in the life sciences? How do organizational dynamics affect stocks of intellectual capital? How will this influence the management of human and intellectual capital? What are the major risks that large life-science companies will face over the next 10 years?
Industrial eco-systems for success in the life sciences
The development of new life science based business is very risky. So how is the game changing from a researcher's point of view, from an entrepreneur's point of view and from an investor's point of view? What are the big opportunities for life science based start-ups? What are the major risks that entrepreneurs will face? What new thinking is emerging about how to handle it? What kind of a business eco-system for start-up and survival? What role will life-science majors and the public sector play in the new environment of risk?
Session 2, May 4, morning
The merits of starting small
The future of life science is small and specialized! So how do small companies cope with long-development times and high risk of new product development for the life sciences? What role is played by intellectual property? How can they maintain an adequate patent pipeline and how what do they do once the patents run out? How do small life-science companies attract and retain high quality employees? Are they a good career alternative for the best graduates? How will the role of major life-science company's change and what will the industry look like in 20 years time?
21st Century Bio-Technology: Novel perspectives on scope, risks and rewards
Successful navigation of the biotech opportunity space requires a good map of the relative risk / reward profiles of distinct segments along its value chain. How does the current landscape of modern biotech industry look like? Which market segments yield the highest rewards? Which technologies possess the highest potential? Which activities offer superior positioning? Which applications have balanced risk profiles? And how will this current topology unfold into the foreseeable future?
Catalysts
Trend Watcher
University Partners
Philosophers
Psychologist
Knowledge Stream Leader
Media & Entertainment
the future of Virtual Lifestyle
Much of today's media is dominated by sports - including football, athletics, cricket, volleyball, motocross, horse-racing, snooker and golf. Entire broadcasting, advertising, media and gaming industries rely on it. They feed off the passion it arouses within ordinary people. Players are traded as commodities as part of multi-million deals, while their intimate moments are the subject of popular envy and public press scrutiny. Perhaps, one day, all this and more will feed off the virtual gaming industry too. In the meantime, some musicians are composing songs for first release in computer games and video producers are using gaming technology to design real-world TV sets, interaction scenarios for mobile phones and prepare shotlists before shooting a movie. Are we at risk if these virtual and real-world lifestyles are interacting so closely? Where do social media like blogs fit in? Ultimately, the convergence of gaming and broadcast is not just a new medium but a whole new world.
Session 1, May 3, afternoon
Lifestyle Leadership
Both the music and film business is having to take on the reality that they can no longer be followers. They must now grasp destiny in their own hands, or give the future away to Apple and Microsoft. For the new breed of publishers, using blogs and podcasts. there are no real risks, only opportunities. Lifestyle will always remain the driver these industries. Canter rejects long-term scenarios - he prefers real world solutions bridging now and the next five years.
Risk: Asia's Winning Card
South Korea hopes to become the gaming capital of the world. Bangalore is becoming a leading software development hub. Goodness knows what exactly China is becoming, but already the mobile market in China is the world's largest. Has this happened because Asia countries are willing to take risks by nature? Or is their business culture fundamentally different from the rest? Yet while some countries are willing to take risks in the IT business, their media remain very closed and conservative - by some "Western" standards. What are some of the scenarios for the preferred futures for media and entertainment in Asia, home to 2/3rds of the world's population? We also know that groups that isolate themselves from the rest of society quickly radicalize. What does media need to do to keep them in the conversation?
Session 2, May 4, morning
A shift of intelligence
Using a non-technical approach, Erik-Jan will examine both the emerging and traditional media and ask the question as to where they are going to converge. A lot of money is being spent on the roll-out of higher definition TV in many parts of Europe. At the same time, a huge hype is growing around the social media platforms like My.Space and you.tube. Is convergence in sight? This is not a look at how relevant technology may change ways we conduct conversations in the long and short term.
Eccky - the world's first virtual child
"Eccky is the world's first virtual child that can be raised by two persons via the MSN Messenger chat and game environment. In the game, which lasts for six days, Eccky grows up from a babbling baby into an eighteen-year-old adult with its own character. Every Eccky is unique and is based on the looks and personal characteristics of both the parents. Parents can chat and play with their virtual child. Parents can purchase food and clothing as well.
Unique in many ways, Eccky combines the need for social networking with new & popular digital channels such as MSN Messenger, state-of-the-art Artificial Intelligence and the growing popularity of games."
Catalysts
Trend Watcher
University Partners
Philosopher
Psychologist
Knowledge Stream Leader
Trade - Asian Leadership
Global Trade in Open Source as well as Public Goods and Services
Opportunities for growth have recently lead to unprecedented levels of consumption by fast growing economies such as China. Global trade comprises an increasing share of intangible goods and services. There is a need to explore an emerging economic order in which the needs of fast growing economies are in balance with those of Europe and the rest of the industrialised world. Just as tensions have arisen in relation to trade in traditional commodities such as oil, steel and textiles, they have arisen in relation to intellectual property and they will arise in the trade of open-source as well as public goods and services. Is balanced development achievable? Is sustainable global growth achievable? How will these issues evolve? What does this mean for the future of the global trading system and how should companies handle new and emerging risks?
Session 1, May 3, afternoon
India : A Partner for Growth and Innovation “Beyond Offshore” - Myth or reality
Opportunities and Risks for Continental European companies managing across the business and cultural frontiers
India over the last few years has taken a very important position in the global market. It leverages its skilled resources and huge local market. However, seen from Continental Europe, it is viewed only as a country of “off shoring” or low cost arbitrage. In addition, the US and the UK have really moved first to leverage these advantages.
Partnership: A 21st Century Skill
As globalization proceeds, so partnering becomes a critical skill. Even the largest corporations sometimes need to collaborate in pursuit of their goals. Yet these same corporations admit that they are not yet good at managing partnerships. The failure rates are shockingly high.
David Butler reveals what managers mean by the much-abused term ‘partnership’ plus what factors are the most powerful enablers of a successful partnership and the most daunting obstacles.
Session 2, May 4, morning
The Impact of Open Innovation Processes
What are the implications of open source, IP telephony and mobile communication on trade with the Asian region? What tensions will arise due to complex regulation as well as patent and intellectual property law for trade in services? What does this mean for trade in open source software, open content and traded public goods? No government and no global company can afford to dismiss these issues. They represent significant risks to good East-West commercial and trade relationships.
Trade and Transport: Dear Mr. Li, please receive yet another load of metal scrap……..
One of the most striking features of world trade today is imbalance. In the major trade lanes – like the Trans-Pacific - roughly half of the containers go back to Asia empty. Those full contain few manufactured goods, and large quantities of commodities such as paper pulp, scrap metal and raw cotton. The presentation explores how shipping – and containerization in particular - highlights changing economic patterns of world trade. The reduced costs of using international sea transportation have effectively removed the importance of distance companies want to reach export markets, and when they plan complex logistics operations in the sourcing of input to production processes.
Catalysts
Trend Watcher
University Partners
Philosopher
Psychologist
Knowledge Stream Leader
Healthcare
The most important thing for the future of healthcare is health and how medical practice fulfill the need of the core resource for the future: the self-perceived increasing quality of life. Health has gone from ‘not being ill’ to a quality, a potential. People will invest in this asset, not only in financial terms.
The extent to which healthcare transformation is taking place varies from countries to countries and regions in parallel with their economic status. Integration of evidence-based preventional and complimentary strategies into mainstream practice will be required to save the healthcare system in an aging society. As countries strengthen their economies they will also have the possibility to adapt their healthcare systems to meet the needs of the people. More and more people will be looking for services that will help understanding one’s individual health profile and how this impacts personalised anti-aging and wellness strategies.
There will be an increasing demand for affordable approaches for high-risk identification, early detection and effective risk factor allocation. Healthcare is becoming detached from the purely physical, from purely functional disorders. It will be focusing more and more on the whole person, on putting physical, mental and spiritual fragments back together. Healthcare policy makers need to be aware of these new developments and decisions need to made what healthcare research and what policies need to be implemented as a priority.
Session 1, May 3, afternoon: Risk profiling
"My Genes, My Health"
This approach combines the analysis of genetic predisposition by means of gene variant testing ("genotyping") with an in depth analysis of the functioning of the immune system / brain network and metabolic profiles ("phenotyping"). This approach allows the establishment of an integral picture of an individual´s personal health situation and makes it possible to - on the molecular level - design a personalised anti-aging and wellness strategy.
NIPED Prevention Passport
NDDO Institute of Prevention and Early Diagnostics (NIPED) in Amsterdam developed the Prevention Passport. The program is based on a rigorous process involving a multidisciplinary group of experts, focusing on affordable approaches for high-risk identification, early diagnosis of different diseases and effective risk factor allocation. Its purpose is to inform on adequate and cost-effective disease management by rational resource allocation, evidence-based non-pharmacological treatment options and cost-effective generic drug use for pharmacological risk factor management and the most common (organ) manifestations of specific diseases.
Session 2, May 4, morning: Implemention of healthcare policies in the field of prevention and complimentary medicine
Integrating evidence based complimentary medicine into mainstream medicine
The “Department of Internal and Integrative Medicine” is a model institution of the State of North-Rhine Westphalia at the Teaching Hospital of Kliniken Essen-Mitte. The aim of the Department is to provide a scientific assessment of techniques used in complementary and Traditional Chinese Medicine, clissical naturopathy and mind/body medicine. Following an initial period of 5 years, the Department was co-opted unanimously into the University Clinic at Essen by the Senate of the University of Duisburg-Essen.
Oncology prevention and early detection strategies
In this session, we will look at healthcare policies related to cancer prevention and screening that can achieve measurable improvements in cancer-related healthcare and compare the effect of existing cancer prevention and screening program and policies in a number of countries.The extent to which cancer prevention and screening programs have been implemented today varies between countries and regions in parallel with their economic development status. The implementation of healthcare policies in the field of cancer prevention and screening/early detection has become a priority for national policy makers.
Catalysts
Trend Watcher
University Partners
Philosopher
Psychologist
Knowledge Stream Leader:00-10:50
Knowledge Stream Partner: