Content
Opening Event, May 3, morning
5 simultaneous Knowledge Streams:
5 simultaneous Interdisciplinary Streams:
Presenting and reviewing the results of the Summit
By Catalyst Groups
Opening Event- May 3, morning
May 3, 09:30-12:00
Location:HES School of Economics and Business, Fraijlemaborg 133, 1102 CV Amsterdam Zuidoost
09:30-12:00
Welcome by
Keynotes by
Risk and Enterprise
How new endeavours are shaped by perceptions of risk
The perception of risk by the general public in matters of safety and health can be considered an indicator of overall modern attitudes to risk. These perceptions affect people's approach to new endeavours, whether in exploration, art or business. However it is also true that new ideas have to be implemented if society is to remain competitive. Many attempts to reduce risk are bound to be counterproductive because humans will continue to want to explore and push the boundaries.
Video message from the future
Risk: The Human Adventure
Or why societies thrive on excitement.
How boring to be Scandinavian! How stultifying to be French! No wonder people from every repressed, oppressed society have flocked to the USA, where families could embrace risk, and get rewarded or punished according to their talent, energy, luck - and their capacity for risk. No wonder the British are schizophrenic, as we dash between Socialism and Thatcherism, undecided whether we want safety or drama. But what fun too, to be a country which defines the fault lines between risk-taking and risk-aversion. Discuss. (I shall.) .
Innovation and Risk - the New Media Experience
Innovation is widely accepted as a key element in maintaining profitability in the high technology and new media sectors. How do you innovate in New media/High Tech? What is different compared to other domains and what are the key lessons learned so far?
Closing by
Knowledge Streams
Session 1
May 3, 14:00-18:30
Session 2
May 4, 09:30-12:30
5 simultaneous Knowledge Streams:
Life Sciences
Risk & Life Sciences
Sustainable growth relies on an ability to balance myriad risks. This is done with partners through R&D [Research & Development] cooperation & marketing alliances or with financial engineering through mergers, spin-offs and acquisitions. Risk can be mitigated through good communication, project-portfolio management and human resource development. In an age of globalisation, short product cycles, close public scrutiny and intense competitive pressure, what strategies are available for the Life Science sector to balance concurrent risk throughout the global value chain while pursuing growth opportunities?
Session 1, May 3, afternoon
Linking intellectual capital, organizational dynamics and the management of risk
The life sciences are undergoing structural changes in terms of their use of intellectual property, the location of research activities and clinical trials, in terms of their relationship with the public and with public authorities as well the outsourcing of significant parts of the innovation process. What is driving these changes? Are concepts and measures of 'value' changing in the life sciences? How do organizational dynamics affect stocks of intellectual capital? How will this influence the management of human and intellectual capital? What are the major risks that large life-science companies will face over the next 10 years?
Industrial eco-systems for success in the life sciences
The development of new life science based business is very risky. So how is the game changing from a researcher's point of view, from an entrepreneur's point of view and from an investor's point of view? What are the big opportunities for life science based start-ups? What are the major risks that entrepreneurs will face? What new thinking is emerging about how to handle it? What kind of a business eco-system for start-up and survival? What role will life-science majors and the public sector play in the new environment of risk?
Session 2, May 4, morning
The merits of starting small
The future of life science is small and specialized! So how do small companies cope with long-development times and high risk of new product development for the life sciences? What role is played by intellectual property? How can they maintain an adequate patent pipeline and how what do they do once the patents run out? How do small life-science companies attract and retain high quality employees? Are they a good career alternative for the best graduates? How will the role of major life-science company's change and what will the industry look like in 20 years time?
21st Century Bio-Technology: Novel perspectives on scope, risks and rewards
Successful navigation of the biotech opportunity space requires a good map of the relative risk / reward profiles of distinct segments along its value chain. How does the current landscape of modern biotech industry look like? Which market segments yield the highest rewards? Which technologies possess the highest potential? Which activities offer superior positioning? Which applications have balanced risk profiles? And how will this current topology unfold into the foreseeable future?
Catalysts
Trend Watcher
University Partners
Philosophers
Psychologist
Knowledge Stream Leader
Media & Entertainment
the future of Virtual Lifestyle
Much of today's media is dominated by sports - including football, athletics, cricket, volleyball, motocross, horse-racing, snooker and golf. Entire broadcasting, advertising, media and gaming industries rely on it. They feed off the passion it arouses within ordinary people. Players are traded as commodities as part of multi-million deals, while their intimate moments are the subject of popular envy and public press scrutiny. Perhaps, one day, all this and more will feed off the virtual gaming industry too. In the meantime, some musicians are composing songs for first release in computer games and video producers are using gaming technology to design real-world TV sets, interaction scenarios for mobile phones and prepare shotlists before shooting a movie. Are we at risk if these virtual and real-world lifestyles are interacting so closely? Where do social media like blogs fit in? Ultimately, the convergence of gaming and broadcast is not just a new medium but a whole new world.
Session 1, May 3, afternoon
Lifestyle Leadership
Both the music and film business is having to take on the reality that they can no longer be followers. They must now grasp destiny in their own hands, or give the future away to Apple and Microsoft. For the new breed of publishers, using blogs and podcasts. there are no real risks, only opportunities. Lifestyle will always remain the driver these industries. Canter rejects long-term scenarios - he prefers real world solutions bridging now and the next five years.
Risk: Asia's Winning Card
South Korea hopes to become the gaming capital of the world. Bangalore is becoming a leading software development hub. Goodness knows what exactly China is becoming, but already the mobile market in China is the world's largest. Has this happened because Asia countries are willing to take risks by nature? Or is their business culture fundamentally different from the rest? Yet while some countries are willing to take risks in the IT business, their media remain very closed and conservative - by some "Western" standards. What are some of the scenarios for the preferred futures for media and entertainment in Asia, home to 2/3rds of the world's population? We also know that groups that isolate themselves from the rest of society quickly radicalize. What does media need to do to keep them in the conversation?
Session 2, May 4, morning
A shift of intelligence
Using a non-technical approach, Erik-Jan will examine both the emerging and traditional media and ask the question as to where they are going to converge. A lot of money is being spent on the roll-out of higher definition TV in many parts of Europe. At the same time, a huge hype is growing around the social media platforms like My.Space and you.tube. Is convergence in sight? This is not a look at how relevant technology may change ways we conduct conversations in the long and short term.
Eccky - the world's first virtual child
"Eccky is the world's first virtual child that can be raised by two persons via the MSN Messenger chat and game environment. In the game, which lasts for six days, Eccky grows up from a babbling baby into an eighteen-year-old adult with its own character. Every Eccky is unique and is based on the looks and personal characteristics of both the parents. Parents can chat and play with their virtual child. Parents can purchase food and clothing as well.
Unique in many ways, Eccky combines the need for social networking with new & popular digital channels such as MSN Messenger, state-of-the-art Artificial Intelligence and the growing popularity of games."
Catalysts
Trend Watcher
University Partners
Philosopher
Psychologist
Knowledge Stream Leader
Trade - Asian Leadership
Global Trade in Open Source as well as Public Goods and Services
Opportunities for growth have recently lead to unprecedented levels of consumption by fast growing economies such as China. Global trade comprises an increasing share of intangible goods and services. There is a need to explore an emerging economic order in which the needs of fast growing economies are in balance with those of Europe and the rest of the industrialised world. Just as tensions have arisen in relation to trade in traditional commodities such as oil, steel and textiles, they have arisen in relation to intellectual property and they will arise in the trade of open-source as well as public goods and services. Is balanced development achievable? Is sustainable global growth achievable? How will these issues evolve? What does this mean for the future of the global trading system and how should companies handle new and emerging risks?
Session 1, May 3, afternoon
India : A Partner for Growth and Innovation “Beyond Offshore” - Myth or reality
Opportunities and Risks for Continental European companies managing across the business and cultural frontiers
India over the last few years has taken a very important position in the global market. It leverages its skilled resources and huge local market. However, seen from Continental Europe, it is viewed only as a country of “off shoring” or low cost arbitrage. In addition, the US and the UK have really moved first to leverage these advantages.
Partnership: A 21st Century Skill
As globalization proceeds, so partnering becomes a critical skill. Even the largest corporations sometimes need to collaborate in pursuit of their goals. Yet these same corporations admit that they are not yet good at managing partnerships. The failure rates are shockingly high.
David Butler reveals what managers mean by the much-abused term ‘partnership’ plus what factors are the most powerful enablers of a successful partnership and the most daunting obstacles.
Session 2, May 4, morning
The Impact of Open Innovation Processes
What are the implications of open source, IP telephony and mobile communication on trade with the Asian region? What tensions will arise due to complex regulation as well as patent and intellectual property law for trade in services? What does this mean for trade in open source software, open content and traded public goods? No government and no global company can afford to dismiss these issues. They represent significant risks to good East-West commercial and trade relationships.
Trade and Transport: Dear Mr. Li, please receive yet another load of metal scrap……..
One of the most striking features of world trade today is imbalance. In the major trade lanes – like the Trans-Pacific - roughly half of the containers go back to Asia empty. Those full contain few manufactured goods, and large quantities of commodities such as paper pulp, scrap metal and raw cotton. The presentation explores how shipping – and containerization in particular - highlights changing economic patterns of world trade. The reduced costs of using international sea transportation have effectively removed the importance of distance companies want to reach export markets, and when they plan complex logistics operations in the sourcing of input to production processes.
Catalysts
Trend Watcher
University Partners
Philosopher
Psychologist
Knowledge Stream Leader
Healthcare
The most important thing for the future of healthcare is health and how medical practice fulfill the need of the core resource for the future: the self-perceived increasing quality of life. Health has gone from ‘not being ill’ to a quality, a potential. People will invest in this asset, not only in financial terms.
The extent to which healthcare transformation is taking place varies from countries to countries and regions in parallel with their economic status. Integration of evidence-based preventional and complimentary strategies into mainstream practice will be required to save the healthcare system in an aging society. As countries strengthen their economies they will also have the possibility to adapt their healthcare systems to meet the needs of the people. More and more people will be looking for services that will help understanding one’s individual health profile and how this impacts personalised anti-aging and wellness strategies.
There will be an increasing demand for affordable approaches for high-risk identification, early detection and effective risk factor allocation. Healthcare is becoming detached from the purely physical, from purely functional disorders. It will be focusing more and more on the whole person, on putting physical, mental and spiritual fragments back together. Healthcare policy makers need to be aware of these new developments and decisions need to made what healthcare research and what policies need to be implemented as a priority.
Session 1, May 3, afternoon: Risk profiling
"My Genes, My Health"
This approach combines the analysis of genetic predisposition by means of gene variant testing ("genotyping") with an in depth analysis of the functioning of the immune system / brain network and metabolic profiles ("phenotyping"). This approach allows the establishment of an integral picture of an individual´s personal health situation and makes it possible to - on the molecular level - design a personalised anti-aging and wellness strategy.
NIPED Prevention Passport
NDDO Institute of Prevention and Early Diagnostics (NIPED) in Amsterdam developed the Prevention Passport. The program is based on a rigorous process involving a multidisciplinary group of experts, focusing on affordable approaches for high-risk identification, early diagnosis of different diseases and effective risk factor allocation. Its purpose is to inform on adequate and cost-effective disease management by rational resource allocation, evidence-based non-pharmacological treatment options and cost-effective generic drug use for pharmacological risk factor management and the most common (organ) manifestations of specific diseases.
Session 2, May 4, morning: Implemention of healthcare policies in the field of prevention and complimentary medicine
Integrating evidence based complimentary medicine into mainstream medicine
The “Department of Internal and Integrative Medicine” is a model institution of the State of North-Rhine Westphalia at the Teaching Hospital of Kliniken Essen-Mitte. The aim of the Department is to provide a scientific assessment of techniques used in complementary and Traditional Chinese Medicine, clissical naturopathy and mind/body medicine. Following an initial period of 5 years, the Department was co-opted unanimously into the University Clinic at Essen by the Senate of the University of Duisburg-Essen.
Oncology prevention and early detection strategies
In this session, we will look at healthcare policies related to cancer prevention and screening that can achieve measurable improvements in cancer-related healthcare and compare the effect of existing cancer prevention and screening program and policies in a number of countries.The extent to which cancer prevention and screening programs have been implemented today varies between countries and regions in parallel with their economic development status. The implementation of healthcare policies in the field of cancer prevention and screening/early detection has become a priority for national policy makers.
Catalysts
Trend Watcher
University Partners
Philosopher
Psychologist
Knowledge Stream Leader:00-10:50
Knowledge Stream Partner:
Corporate Governance
Corporate Governance & Political and Economical Risk
Good governance continues to gain prominence in public debate but it is not clear how this can be provided on a global scale or what institutions are necessary for it to emerge. Global companies balance risks that are economical & political, research-based, market-oriented, organizational and technical. What does this mean for the board of directors - in terms of board composition, the duties of its members, their level of commitment and remuneration? And in terms of capacity for ongoing self-transformation? What does this mean for the sustainable creation of value - for the company, its stakeholders, clients and society at large?
Session 1, May 3, afternoon
They Shoot Horses, Don't They?*
Why "governance" became a fashionable word now?
… to compensate the failures of traditional or pseudo-modernist models for management. But the positive consequence must be discovered especially through etymology. Governance carries an unconscious content: the systemic vision that one needs for steering an institution like a ship (including the interactions between its various sub-systems and with the environment). This points out the crucial difference between governance and management, which implies, etymologically and unconsciously, to consider persons as horses to be tamed.
* Sydney Pollack, 1969
Ruling the waves, not waving the rules
Good corporate governance is a bit like reading the tea leaves. It requires sensing the processes in one´s constituencies and realizing ones role in them, being able to go with what is happening, not upsetting it.
We often see things go wrong in corporate governance where individuals exceed their role within their constituencies, offsetting what in itself could be a resilient system. They often think that it is either them or the group, while more succesfull individuals see their success as emerging from the success of their constituency.
Session 2, May 4, morning
The Biology of Business: Key to a Sustainable Future
The way we do business is closely related to our scientific/cultural understanding of an inevitable Darwinian struggle in scarcity. Historical perspective, however shows that this theory was rooted more in the political economy of Darwin's day than in scientific observation. An updated scientific story of evolution shows this mode to be obsolete, inefficient, expensive and dangerous. The biology of sustainable natural systems, from our bodies to rainforests, has direct application to governance systems and how business will function in the future to everyone's benefit.
Catalysts
Trend Watcher
University Partners
Philosopher
Psychologist
Knowledge Stream Leader
Interdisciplinary Streams
Session 3
May 4, 14:00-18:00
5 simultaneous Interdisciplinary Streams
Innovation as Risk Taking
Session 3, May 4, afternoon
How to resolve the tension between the need for all parts of the organisation to innovate and the different attitudes to risk that reside there? Failure-to-innovate is essentially a management-failure ... but can managers innovate? Can top managers take risks? What is their role in innovation? The innovating-organisation must organise-to-innovate ... How do organisations structure to accomodate risk-taking? What social innovation is required?
Leadership, risk and global innovation
Innovation is all about leadership – and leadership cannot happen in a vacuum. It demands balancing operational needs with organizational needs, and it demands being able to successfully handle paradox, complexity and, in the end, risk. In today’s globally competitive marketplace, innovators must look well beyond their borders. Understanding patterns of leadership and innovation from other parts of the world can thus be extremely helpful to all businesses.
Global Outsourcing and Global Innovation fueling Growth
Tomorrow's leaders and creators can no longer rely on yesterday's business notions. Today, the real power lies in the hands of those who are not bound by borders, time zones or hierarchical structures. We need to enable change, innovation and risk taking in an ever increasing "world of rule by quarterly results" by discovering and identifying the next wave of winning management practices. How can globalization and technology be harnessed to redefine creativity in an era that puts compliance above innovation?
Moderator
Knowledge based Risk Management
Session 3, May 4, afternoon
What are the disciplines that specifically address risk and uncertainty? ... actuarial sciences, contract law, evidence based decision making, strategic management, project management, program management, portfolio management, .... How widely are they applied in specific categories of risk? and what is their scope of application? How will this change in the future? How will they evolve ... What new disciplines will emerge? Will old ones applied in new ways? Will the scope of application expand?
Fundamental Enablers for Wide-Scope Risk and Opportunity Management
We are still pioneering in the area of project risk management. The discipline of project risk management is under continuous development and it is only gradually finding its role and position within other managerial work.
This presentation shall provide a discussion on the main body of risk and opportunity management pinpointing several shortcomings and proposing improvements. In particular, localised risk and opportunity definitions, holistic paradigm for wide-scope risk and opportunity management together with the core process where focus is on risk and opportunity identification are presented as new contributions.
Global Risk Management by using Data Analytics and Business Research
Global market and product risks represent a large part of today’s companies’ total risk exposure. Ever shorter product development cycles and an increasingly global competitive environment require continuous monitoring of markets, products and technologies. Quickly changing customer behaviours and shorter product lifecycles force companies to react ever more quickly to competitive threats. A good example of this is how Skype’s P2P VoiP solutions revolutionized the global telecom markets. By using advanced analytics of company-internal data and external market dynamics, companies can significantly reduce their exposure.
Moderator
Values and Spirituality
Session 3, May 4, afternoon
Why do human beings resort so quickly to armed conflict when it is so clear that no one really wins wars? Why do we refuse to adapt dialogue and reconciliation as means to resolving conflict in spite of evidence that it works and wars don't? Why is there such widespread public legitimacy for outmoded ways of thinking about leadership and the future? Are human beings ready to leap into a new consciousness, a more mature stage in our evolution, and become "global patriots"? There is no doubt that we have the ability to make this leap. The question: will we choose to?
Conscious Living, Conscious Work: Becoming Global Patriots
San Francisco-based author John Renesch points to the opportunity facing humankind to consciously evolve to a new and unprecedented level of maturity, and create a just, sustainable and compassionate world. By adopting a new worldview, human beings can take advantage of the extraordinary possibilities that are inherent in what he refers to as "a communion of technology with spirit," or co-creation. This option has never before been available in human history and, if recognized and acted upon, can launch us into a new era of maturity, wisdom and consciousness.
Ethical Economy
The new immaterial economy builds on complex networks of sharing and productive cooperation. This means that economic and ethical performance has come to coincide: to be a productive economic agent presupposes one’s capacity to act as an ethical partner to cooperation. Visualizing, managing and evaluating the ethical performance of actors and stakeholders thus becomes a crucial managerial challenge. Yet this challenge is complicated by the ever shifting nature of actors and stakeholders configurations that caracterize a dynamic and fluid business environemnt, as well as by the multiplicity of concrete ethical situations that these engage in. The environment of action is simply too fluid and complex for ethical evaluation to be premissed on any transcendent principles. The only way forward is to start with actors themselves and their evaluation of each other and the immanent ethical challanges of the forms of praxis that they engage in.
A free online social software to achieve this will be revealed for the first time during the presentation.
Reputation Risk - how to survive networking in the digital age
Reputation is closely linked to your system of values ...
Managing risk to your reputation involves
- identifying your values ...
- communicating them clearly and
- making sure to reflect them in your actions ...
Moderator
Cross-Cultural Competence
Session 3, May 4, afternoon
The cohabitation of peoples through commerce and collaboration in a global marketplace exposes us to the cultural component of risk as well as the relativity of need. One person's desire for sustainability is opposed by another one's desire for material growth. The management of risk across cultural boundaries needs to link different views of the future, of the good gamble, the just reward, the allocation of responsibility, the distribution of hazard and equitable access to opportunity. How does this structure our partnerships and alliances? What competencies are required to make this work?
Is Culture Always Logical or Is Logic Always Cultural?
What makes us move from 'observation' to 'conclusion' is the premise. It is not so much the event we experience that will decide our reaction, but the premises applied. Some premises derive from experience, and are consciously accepted. Others, of which we are mostly unaware, are culturally derived. Logic is therefore relative our culture, and as long as there are several cultures in our world, there will also be several 'logics'. Whether a MNC or a UN Security Council member, the challenge is not how to force our own logic on to others, but to understand how to acculturate - and/or be acculturated.
Cross-cultural competence - a key success factor in a globalised world
In a world of rapid change, the success factors for companies will inevitably change as well. The "American way" of thinking is no longer universal. Strong Asian economies require holistic thinking and new ways of organising our corporations. As goods and services become commoditised local norms and values become more important. Being close to local cultures with diversified organisational structures and systems might be the key to success in the future - but are we ready to change?
Advisory Board, Club of Amsterdam
Never the Twain?
Many countries have traditionally sent some of their best and brightest young people to the USA and Europe to complete their management education. Shackled by curricula largely designed to meet local needs these graduates have returned with models, tools and techniques that can be close to impossible to apply within the culture. The ICfCE is operating Think Tanks designed to combine the best of Eastern and Western understanding in a way that is sensitive to local cultures and needs. Understanding of a culture demands knowledge of a country's history, religion, philosophy, belief systems and present needs that can only come from being a national of that country - or does it?
Moderator
Creative Leadership
Session 3, May 4, afternoon
Societies change and social needs evolve. We try to understand these changes with reference to paradigms such as the litigious society, the information society, the blame society, the knowledge society, the risk society. Societies need leaders and their demands of leaders evolve too. Models of leadership include not only visionary and representational leadership but forms of leadership that are collaborative, generative and collective. Until now the relationship between the leader and the lead has seldom been a mature one. Leaders are parts of a system. They cannot be all-knowing, they cannot work alone and their leadership may be short-lived. What kind of leadership is required by societies that have re-learned how to live and prosper with risk?
Evolutionary Leadership : creativity for emergence
At this time when the old systems are proving inadequate to new problems and the new solutions have not emerged yet, a particular kind of leadership is being called for. Letting go, letting come; sitting in the chaos and paying attention to signs of new order; insight into the interconnectedness of all things and compassion for all life. What are the new maps that help us to make sense of the emerging landscape? And who are we being called to become?
Collective Intelligence and Collective Leadership
Galloping complexity and the deepening global interdependence of our organizational and societal challenges, created an unprecedented demand for boosting collective intelligence (CI) at every level. Organizations can succeed only if they learn to upgrade and mobilize their collective intelligence. CI is the capacity of human communities to evolve towards higher order complexity and integration through collaboration and innovation. Upgrading current organizational CI to "CI 2.0" will result in new forms of collective leadership, such as leadership councils and leadership communities of practice.
Moderator
Presenting and reviewing the results of the Summit for the Future 2006
Session 4
May 5, 09:30-14:00
Catalyst Groups
Each group has 30 minutes to present their findings.
Trend Watchers
Students
Philosophers
Psychologists
Summary by
Closing by
Innovation Stimulator
Ideabroker
Ideabroker is a weblog and traveling event and helps people with fascinating idea to develop their business (plan), to start small, to prototype or demo their concept rapidly. Ideabroker was set up in 2004 by 4 serial entrepreneurs:
Ideabroker will aggregate ideas gathered in the various Summit for the Future streams and present the best ones in a pitch session on the final summit day.