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PRESS RELEASE - PERSBERICHT

The future of the Living Room
Experience interior design - a public dialogue organised by the Club of Amsterdam
.

Our living room may be one of our most important surroundings. It is where we relax and feel at home. Yet many of us let chance, coincidence and gifts from others decide how it looks. Others follow strict rules or theories.
How important is your living room? How do you shape it? How is this going to change in the near future?


The speakers and topics are:

Kees Spanjers, Former President, European Council of Interior Architects
‘Venustas, Solacia, Durabilitas’, a house is not a home

Some 2000 years ago Roman architect Vitruvius captured the core values of architecture in three words; ‘Utilitas, Venustas, Firmitas’ (Utility, Beauty, Stability). While still relevant, the playing field for architecture appears to be changing today. With a shrinking and aging population the western world asks for a different approach to dwelling. This is the age of comfort; we want our environment to be safe, healthy and sustainable. Interiors are the new architecture, be it in the domain of our homes and offices or in public spaces like shopping malls, transportation hubs, schools or hospitals. Is it time to reassess Vitruvius’ legacy?

Desiree Kerklaan, BDes spatial designer
Furniture based on biomimicry ideas

I'll show a few products designed according to the honeycomb principle. I believe biomimicry will almost every time result in the most sustainable solution for production, transport and recycling... Is that true?
E.g. Sandcomb wall pieces want to be a refugee building material based on the honeycomb principle. The building blocks use local material to function and can be reused in other places. In the long run the Sandcomb blocks can be fully locally produced.

Rogier van der Heide, Vice President and Chief Design Officer, Philips Lighting
Feel what Light can Do

Staying In is the new Going Out. Increasingly, we have a desire to perform many different activities at home: relax, play, work, meet with friends, get inspired and reflect. Our environment could be adaptable to those activities without changing physically. Join Rogier van der Heide, who introduces light and colour as the stylists of our home. An inspiring talk about the beauty of light, and the power of it as it shapes our environment and touches our mood.


The conference language is English.


the future of the Living Room
Experience interior design

Thursday, October 13, 2011
Registration: 18:30-19:00, Conference: 19:00-21:15
Location: Museum Geelvinck, Keizersgracht 633, 1017 DS Amsterdam
http://www.clubofamsterdam.com/event.asp?contentid=846

In collaboration with
Museum Geelvinck.

 


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The Club of Amsterdam is an independent, international, future-oriented think tank involved in channelling preferred futures. It involves those who dare to think out of the box and those who don't just talk about the future but actively participate in shaping outcomes.

We organize events, seminars and summits on relevant issues and publish findings & proceedings through various off-line and online media channels. Our goal is to become a global player and catalyst for innovation in industries, science and society.
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Club of Amsterdam
Press Corner
Felix Bopp
Amsterdam
The Netherlands

press@clubofamsterdam.com
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