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PRESS RELEASE - PERSBERICHT


The future of Services

Services as part of products

A public dialogue organised by the Club of Amsterdam
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We see more and more examples of services as part of products. Thinking on services is hot. From service design to design thinking, taking a service as a central element in possible success of a product is adopted by many. But what is the next stage in this development. Will services become the dictators of our life. Will services shape our products?

An important development is the rise of service ecosystems. Services as the glue and fuel of connected touch points. Example of this evolution is the way our travelling in public transport transforms from a fare based experience into a subscription based experience. The virtual credit on the OVchipcard (Dutch public transport card) results in different kind of service, behavior and product experience.

These kinds of shifts will happen in all areas. The way we move to a service dominate economy will influence the way we consume, we behave and the way products and services itself will be shaped. In this session we look at these developments from different angles.

Concept by Iskander Smit

The speakers and topics are:

Pieter Jan Stappers, Professor, Chair of Design Techniques, TU Delft
Future of Services - Future for Designers?

Service Design is posing a number of challenges to professionals and those who educate them. It combines elements from experience design, interaction design, software design, product design, and combines them with new challenges in the areas of user context, customer involvement, business models and organizational change. In this presentation I illustrate these changes, and how they impact Dutch industries and education.

Iskander Smit, Strategy Director, Info.nl
A future of impulse driven and hyper personalised services

We see the world changing from content driven to context driven. Social software, augmented reality and playful location-based services. We grow into an era knowledge is always available; the trick is to be curious enough to find it. There is an incredible increase of touch points that are becoming sensors of our behavior. What are the consequences of the ubiquitous availability of the smartness, of a predictive web? How would it work if we have real context based services where the impulses retrieved from interactions are the angles and boundaries of the service? Iskander introduced impulse shaped services as the new kind of services and in this talk he will focus on this future of the new service ecosystems shaped from impulses, both digital and physical.

Lorna Goulden, Lead Creative Director, Philips Design
Consequences of The Internet of Things from a design perspective

Lorna will talk on the changes in our experience with products now that they more and more are connected. Lorna will talk on the Internet of Things from a design perspective and share her view on the way the Internet of Things transforms products into product-service systems.

Robert Hewins, Director, Benelux for Pentacle, The Virtual Business School
Beyond the new normal

Robert works with organizations and businesses to develop and execute strategies that benefit from the convergence of globalization, the multiplier effects of web-based services and rapid innovation. He will discuss players that have failed or successfully adapted to evolving "everything is a service" Darwinian ecosystems, and talk about the impact of emerging trends on today's winners: will they thrive, just survive, or fail?

Moderated by Kwela Hermanns


The conference language is English.

the future of Services
Services as part of products
Thursday, February 17, 2011
Registration: 18:30-19:00, Conference: 19:00-21:15
Location: Het Bethaniënklooster, Barndesteeg 6B, 1012 BV Amsterdam [Next to Nieuwmarkt]
Supporter: Info.nl
http://www.clubofamsterdam.com/event.asp?contentid=833


About the Club of Amsterdam
The Club of Amsterdam is an independent, international, future-oriented think tank involved in channelling preferred futures. It involves those who dare to think out of the box and those who don't just talk about the future but actively participate in shaping outcomes.

It organises events, seminars and summits on relevant issues and publishes findings & proceedings through various off-line and online media channels. Its goal is to become a global player and catalyst for innovation in industries, science and society. We currently have more tan 4,200 members globally.

The Club of Amsterdam is a not-for-profit foundation registered in The Netherlands.


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The Club of Amsterdam is an independent, international, future-oriented think tank involved in channelling preferred futures. It involves those who dare to think out of the box and those who don't just talk about the future but actively participate in shaping outcomes.

We organize events, seminars and summits on relevant issues and publish findings & proceedings through various off-line and online media channels. Our goal is to become a global player and catalyst for innovation in industries, science and society.

The Club of Amsterdam is a not-for-profit foundation registered in The Netherlands.

http://www.clubofamsterdam.com

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