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PRESS RELEASE - PERSBERICHT

The Future of Advertising
A public dialogue organised by the Club of Amsterdam and the Freelance Factory on October 29th.


Thought-leaders in the advertising industry will share their vision on the future of advertising. What is in the near future going to change in the strategy of the large and influential advertising agencies? Will there be a future for the 'old media' advertising (paper, TV, radio, billboards) considering the influence of Internet and other digital channels? The financial crisis reduced the size of many larger agencies and let them focus on their core business, creativity. Will that be a permanent trend? How is that going to influence the cooperation with smaller companies and freelance professionals in the creative industry? What will be the new, innovating concepts that will drive the advertising future? What is the role of the consumer going to be?

Our speakers and topics rea:
Barbera Wolfensberger
,
CEO, FHV BBDO & Thecla Schaeffer, Head of Strategy Department, FHV BBDO
The future of branding and advertising

Advertising has long been a sort of commercial art with an obscure ROI. Today, with the new possibilities created by the internet on the one hand, and the financial pressure of the economical crisis on the other, advertising is changing rapidly, asking agencies to completely rethink their way of thinking, their way of working and business models. This presentation talks about three mayor changes in advertising and their impact on agencies: one on one, day to day, and rationalisation.

Jacco Ter Schegget, Managing Partner, Tribal DDB
The Future of Advertising: Stealing Time, or Waisting Time

The marketing landscape is shifting. The advent of social media means we all have to rethink how brands engage with consumers. The most successful brands employ two strategies; they either steal time by being interesting, or they give time back by understanding how to fit into and around people’s lives. Jacco ter Schegget shares his vision of the industry and presents inspiring cases to highlight the latest trends in digital marketing and communications.

Richard van den Boogaard, Seasoned marketer and specialist in the field of content syndication
Think distributed: be where the audience is

Media proliferation and attention-deficits have a profound impact on media consumption. If we project current trends in media spending, the future of advertising lies in branded content on syndicated channels. Are marketers and – in particular – traditional ad agencies ready for these shifts? Richard van den Boogaard shares his vision.

The conference language is English.



About the Club of Amsterdam
The Club of Amsterdam is an independent, international, future-oriented think tank involved in channelling preferred futures. It involves those who dare to think out of the box and those who don't just talk about the future but actively participate in shaping outcomes.

It organises events, seminars and summits on relevant issues and publishes findings & proceedings through various off-line and online media channels. Its goal is to become a global player and catalyst for innovation in industries, science and society. We currently have more tan 4,200 members globally.

The Club of Amsterdam is a not-for-profit foundation registered in The Netherlands.


the future of Advertising
Thursday, October 29, 2009
Registration: 18:30-19:00, Conference: 19:00-21:15

Location: Pakhuis de Zwijger, Expo Zaal, Piet Heinkade 179, first floor, 1019 HC Amsterdam

Full details of the programme can be found at:
http://www.clubofamsterdam.com/event.asp?contentid=800



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The Club of Amsterdam provides free PRESS ACCREDITATION.
If you want to apply, please get in touch with us:
press@clubofamsterdam.com


The Club of Amsterdam is an independent, international, future-oriented think tank involved in channelling preferred futures. It involves those who dare to think out of the box and those who don't just talk about the future but actively participate in shaping outcomes.

We organize events, seminars and summits on relevant issues and publish findings & proceedings through various off-line and online media channels. Our goal is to become a global player and catalyst for innovation in industries, science and society.

The Club of Amsterdam is a not-for-profit foundation registered in The Netherlands.

http://www.clubofamsterdam.com

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Club of Amsterdam
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