.Go to the Club of Amsterdam Press Corner
PRESS RELEASE - PERSBERICHT

We selected your email address from public sources as one of the contact addresses of your organization or from a source, which identified you as a member of the media and therefore we send you this press release. If this is not correct, or if you do not wish to receive any further information such as press releases from us in the future, please unsubscribe at:
http://www.ymlp.com/unsubscribe.php?PressClubofAmsterdam
Subscription to our press releases at:
http://www.clubofamsterdam.com/pressregistration.htm

U ontvangt dit persbericht omdat uw e-mail adres door ons is geselecteerd uit openbare bronnen als één van de contactadressen van uw organisatie of uit een bron die aangeeft dat u als persoon deel uitmaakt van de media.
Indien dit onverhoopt niet juist is, of indien u in de toekomst geen persberichten of andere informatie meer van ons wilt ontvangen, stuur dan s.v.p. unsubscribe at: http://www.ymlp.com/unsubscribe.php?PressClubofAmsterdam
Subscription to our press releases at:
http://www.clubofamsterdam.com/pressregistration.htm


Sign up for the Club Amsterdam Journal - it's free!
Check out our Season Program:
Agenda


.


PRESS RELEASE

The future of Fashion - Lifestyle & Technology

A dialogue organised by the Club of Amsterdam

Fashion Global Influence

There is some uncertainty as to what constitutes fashion.
By definition fashion morphs every day. People change clothes, and clothes change people. Fashion reflects who we are, who we want to be. Influencing individuals and the world as a whole - a fashion statement can be just that, a form of language that acknowledges something larger within a culture. Everything goes in to the mix: culture, music, lifestyle, politics, beliefs, and even the weather. For example, which way the wind is blowing in Amsterdam, might determine the length of a women¹s hair, the style her skirt, or the height of her heels. Today, companies producing lifestyle products have the highest potential for successful strategies, particularly in the more affluent and value-driven geographic locations.

Fashion and Technology
The lines between these two continues to be blurred.
Global trends now emerge faster than ever before because of internet and text messaging. Shortcuts in transmission of ideas and concepts between individuals are bringing the next big thing to you in the space of seconds. For example, the latest iPod, an advanced cell phone set and a laptop are today as powerful symbols of fashion as clothing, footwear, accessories and cosmetics. Successful brands must start to balance the 'be fashionable' aspiration with today's converging technology if they want to stay competitive in the industry and most important, relevant in the mind of consumers.

The topics are:

Truus Dokter, It fits! & PeclersParis
Fashioning the Future
In a society where borders are disappearing on almost every level, it is not sufficient to segment markets in consumer, style or fashion groups.
We mix: we jump from stylish to sporty, we compensate quick living with slow food and virtual life has become scaryly real.

In an ever more complicated society, the fashion phenomena is not restricted to "Country Living" or "Modern Romance" anymore, nowadays we see a very sophisticated extract of the story told in cultural movements, art expressions, politics and science.

The Future of fashion is grand: it doesn't only pilot the garment, home or cosmetics industry, it can also inspire banks, insurance companies or governments.

Cathal McKee, Founder and Creative Director, CMK
Where technology ends and fashion begins.

In the last few years fashion brands and technology companies have been getting together on projects to position technology products into the fashion space.
With Apples IPod in a field all of it own, collaborations such as the LG Prada phone, Motorola's Dolce and Gabbana RZR phone are first attempts to use licencing and product styling to brand technology as a fashion item.
Beyond pure endorsement branding, there has been no long-term strategies defined into how these two sectors can and could great new value propositions.
My presentation shows a few inroads and insights into how they could collaborate.

Stefan Lehner, Recycling Designer, En-Fer
How can Eco-Design become fashionable?
First we clarify some of the concepts connected to "Eco-Design", such as Recycling Design, Up-and Down-Cycling, Reuse, Material Recycling, Object Recycling, Function Recycling, Product Recycling, and Manufacture Recycling.
Examples from the past and from today show common points and differences between these approaches. Each of the pointed examples has a position on the scale of "Soft and Hard Eco-Design" which means the degree of accuracy from an ecological point of view.
Second, we discuss which of the showed products are already fashionable and which have the potential to become. Which are the factors rendering an object fashionable? Is there an ideal mix of ecological credibility, look, surprise, humour and quality?

anina.net, international model, passionate about technology
the new market channels
anina.net talks about new opportunities opening up through mobile gaming to promote your brand. New media opportunities to use search engines to get your message out there. building your brand with the latest web 2.0 and mobile technologies. web tv, mobile tv, and iptv--what does it mean for your brand visibility.


the future of Fashion
Lifestyle & Technology
Thursday, January 31, 2008
Registration: 18:30-19:00, Conference: 19:00-21:15
Where: AMFI-Amsterdam Fashion Institute, Mauritskade 11, 1091 GC Amsterdam, Near corner Wibautstraat / Mauritskade
The conference language is English.
http://www.clubofamsterdam.com/event.asp?contentid=725


The speakers are
Truus Dokter, It fits! & PeclersParis
Fashioning the Future


Cathal McKee, Founder and Creative Director, CMK
Where technology ends and fashion begins.


Stefan Lehner
, Recycling Designer
, En-Fer
How can Eco-Design become fashionable?

anina.net, international model, passionate about technology

the new market channels


Moderated by James Veenhoff, Programme Director and co-founder of Amsterdam International Fashion Week


We would like to thank our supporters:AMFI-Amsterdam Fashion Institute, Innergy Creations, Amsterdam International Fashion Week
and the Instituut voor Media en Informatie Management.


- end -


The Club of Amsterdam provides free PRESS ACCREDITATION.
If you want to apply, please get in touch with us:
press@clubofamsterdam.com


The Club of Amsterdam is an independent, international, future-oriented think tank involved in channelling preferred futures. It involves those who dare to think out of the box and those who don't just talk about the future but actively participate in shaping outcomes.

We organize events, seminars and summits on relevant issues and publish findings & proceedings through various off-line and online media channels. Our goal is to become a global player and catalyst for innovation in industries, science and society.

The Club of Amsterdam is a not-for-profit foundation registered in The Netherlands.

http://www.clubofamsterdam.com

#-#-#-#

You can find resources related to this topic in the sections about
Books
Articles
Links
Club of Amsterdam Journal


and for more events
Agenda


http://www.clubofamsterdam.com
Club of Amsterdam
Press Corner
Felix Bopp
Amsterdam
The Netherlands
Phone +31-20-615 4487
Mobile +31-653-295700

press@clubofamsterdam.com
http://www.clubofamsterdam.com

.Go to the Club of Amsterdam Press Corner