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PRESS RELEASE

The future of Google and its impact on Media and Entertainment

A debate organised by the Club of Amsterdam

It is about

Search Culture - ‘Search’ is rapidly becoming a ubiquitous, routinely activity in our day to day live. We search for topics as diverse as ‘the age of the Dutch queen’, ‘arguments challenging the CO2 debate’, ‘cheap tickets’ and ‘the nearest gasstation’. Increasingly we rely on Search for information guiding our flow of consciousness and decision making. How will ubiquitous search facilities influence these processes, and change our choices in life? What do these changes mean for the media business? - Nils Rooijmans, Head of Search and R&D, ilse media

“Any resemblance with real life is purely coincidal” -
With Google Video, Google News, Google Maps, the company is striving to become our guide through life. In the way broadcasting stations and print publishers selected information and presented it according to the personal taste of a certain target group is being taken over by Google’s intelligent search engines. With the Google Wallet the company rapidly builds user profiles based on your spendings and with its centralized virtual office space it knows exactly what we see, hear, feel, write and tell. However one key asset will always be content creation. Somebody will have to pay for the production of appealing media. Since advertisements play an important role in enabling creative minds to do their thing; universal media planning is the next big thing. How much do broadcasters understand the way Google Adwords works and how little do they understand the threat to their existence? - Mario de Vries, Business Consultant, Triple P


The increase of serious video channels
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The Internet is becoming a mainstream medium internationally. Google has a key position in the establishment of this. With all its services Google makes the Internet easier and useful for a large audience. Besides the Internet there is a trend that people using/watching/expecting more and more moving images instead of text. The Internet (and Google) makes video more and more accessible for everybody. This results in an enormous growth of video on Internet and IP TV. Take in account the potentially massive reach of Internet and Endemol notices that (new) serious video channels coming into existents that are looking for compelling formats, content and concepts. - Rocco van den Berg, Head of Business Development & Licensing, Endemol The Netherlands

Futureshock - Dealing with rapid and fundamental change - Information technologies have visibly changed society during the last decade and will create even more fundamental changes in the coming years. There are however new area's of technological innovation that will generate even more fundamental changes in the way we live. Biotechnologies and bionics have the potential to change our healty lifespan and the perception of what 'healty' means anyway. Nanotechnology is an exploding field of research that attempts to create the ability to manipulate individual atoms and molecules to create materials and electromechanical systems. These systems and materials combine the best properties of living systems and classical technologies. Nanotechnology has the potential to do for the material world what Internet has done for information; the end of scarcity. The combinations of these three domains of R&D will have consequences more fundamental than anything experienced by human society in the last 10.000 years and these need to be discussed by as many informed people as possible. - Arjen Kamphuis, Futurist, Owner, KMPHS



the future of Google
and its impact on Media and Entertainment

Thursday, October 25
, 2007
Registration: 18:30-19:00, Conference: 19:00-21:15
Online booking Ticket Corner
Where: Info.nl, Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt]
The conference language is English.

http://www.clubofamsterdam.com/event.asp?contentid=710

The speakers are
Nils Rooijmans, Head of Search and R&D, ilse media

Search Culture

Mario de Vries, Business Consultant, Triple P
“Any resemblance with real life is purely coincidal”

Rocco van den Berg, Head of Business Development & Licensing, Endemol The Netherlands
The increase of serious video channels

Arjen Kamphuis, Futurist, Owner, KMPHS
Futureshock - Dealing with rapid and fundamental change

Moderated by Simon Jones, University of Amsterdam


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The Club of Amsterdam is an independent, international, future-oriented think tank involved in channelling preferred futures. It involves those who dare to think out of the box and those who don't just talk about the future but actively participate in shaping outcomes.

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