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PRESS RELEASE

Global Warming and the Future of Tourism

Climate change presents great challenges to society by raising the risk of negative impacts on human society, the economy, and the Earth. Tomorrow’s tourists may have to take Australia’s Great Barrier Reef and Croatia’s Dalmatian Coastline off their destination wish list. Climate change and tourism damage mean that, like the Seven Wonders of the World, certain sites and attractions could be in danger of disappearing by 2020.

The speakers at the Club of Amsterdam event are:

Joachim Willms, Managing Director, Tourism Futures Institute:
The Future Trends in Tourism: Global Perspectives


The futures of tourism are drawing an immens diverse global picture with radical changes of traditonal situations and even conflictive development streams. Focussing on the major challenges which tourism societies (visitors and visited) will have to face, one can already identify some slowly but steady trends in global tourism: (1) the "Climate Change Challenge" regarding and facing political and societal reactions; (2) the "Ageing Europe Dilemma" with a silver-surfer generation in population-skrinking and wealth-decling Europe; (3) the "Asian Empowering" that leads to a growing importance of Asia as sources of and destinations for international tourism; (4) the "CU soon, my friend!" tourism stream where migrants, their friends and relatives (VFRTourism) are the driving forces.

Wybren Meijer, Futureconsult:
Main Drivers in the Future of Tourism


Imagine all kinds of travel increasing in speed and size and decreasing in price. Imagine frequent space tourism. Imagine huge low-budget Easyjet and Ryanair A380's with huge masses of Brazilian, Russian, Indian and Chinese tourists. Imagine global flight movements doubling in ten years and perhaps doubling the greenhouse effect. Imagine the BRIC-tourists scrambling for authenticity in Amsterdam, Venice, Rome and Paris because their own country has nothing but dull modernism. Imagine the centers of these cities becoming nothing more than Disneyland-like resorts, left by the original inhabitants because of tourist traffic overkill. Imagine tourist organisations creating specific and diverse products for all postmodernist interests and lifestyle varying from a Jesus-night in Bethlehem until a virtual bungeejump from the Petronas Towers. Imagine putting up your helmet visiting the 'Verdun Live Trenches' because of the upcoming 'Experience' trend in museums and tourism.

On behalf of several clients the consultants of Futureconsult explored the main drivers of the future of tourism. Tourism is a very dominant market force in development. This speech will tell you some directions and an idea of why and how tourism will change.

Martin Nydegger, Director, Switzerland Tourism, The Netherlands:
Switzerland's reaction to the climate change challenge

The climate change is reality and increasingly studied and discussed by scientists, media and society. Global warming is not only fact but also apparently human related and gives the alpine tourism industry a tough time. Switzerland Tourism started 2 years ago to explore how climate changes might influence our tourism. Since then, it has never stopped becoming a popular topic and both solutions and options are being eagerly presented by the rules: "The first one gets the fame". Switzerland Tourisms has now taken two steps back, in order to get a helicopter view over the situation instead reacting too quickly to these complex phenomena.

Marc Bolick, Dmarc8 International
The Web and Tourism: The Future of Online Travel

Let's face it: more people travel now than ever before. That sounds trivial and obvious, but it has enormous impact on the sustainability of our planet, geopolitical issues, infrastructure and much more. But what has enabled this massive growth and what will it mean for the average person in the future? One enabling factor has been the huge change in travel distribution resulting from the internet and the worldwide web. We have moved from a closed, tightly controlled system of human travel agents to an almost limitless source of travel suppliers and options online, that anyone with a credit card can book themselves. Where will this take us in the world of Google, MySpace, Kayak and emerging technologies? We will take a quick look at how the web will enable people to plan, purchase and propagate tourism in the years to come.

Introduction by our Moderator
Joep Dirven, Partner & Consultant, X-markt


Thursday, May 31, 2007
Registration: 18:30-19:00, Conference: 19:00-21:15
Where: Info.nl, Sint Antoniesbreestraat 16, 1011 HB Amsterdam [Next to Nieuwmarkt]
The conference language is English.

http://www.clubofamsterdam.com/event.asp?contentid=680


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