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Branding as we know it is a thing of the past.

The Club of Amsterdam presents an evening about the future of Branding on Wednesday, April 27, 2005.

Goos Geursen:
"Branding as we know it is a thing of the past.

If you put on the right glasses, you will notice a paradigm shift:
- no more higher values
- no more standardizing and uniformity
- no more 'buying associations and symbols'
- no more thing thinking

instead you will notice:
- movement and instability all over the place
- intuition and flexibility as survival tools
- personal guidance by agents
- qualitative and quantitative
- push and pull
- swarming techniques
- close to home solutions and many other dynamics"

Colby Stuart:
Some companies do get it. Big and small enterprises are experimenting with social media. They understand that branding is no longer about products. It is about developing relationships. Those that don't get it, are simply wasting scare resources and shouting in the wind. Perhaps the future is millions of markets of dozens, instead of dozens of markets of millions.

Colby will pick her favorite successes and failures. Make sure your company doesn't enter a new era it wasn't expecting - history!

The speakers are:
Colby Stuart, Creative Director, Quantum Brands: "The Evolution of Branding"
Goos Geursen, Goos Geursen Bedrijvigheden: "Branding is something we did in flatland"
The evening is moderated by Sjirk van der Goot, Executive Consultant and Founder, Perceive commercial management services

Club of Amsterdam about
the future of Branding
Wednesday, April 27, 2005
reception: 18:30-19:30, conference: 19:30-22:15
Where: PricewaterhouseCoopers, Prins Bernhardplein 200, Amsterdam [next to Amstelstation], free parking.
For details, please visit:


The language is English.

The Club of Amsterdam provides free press accreditation.
If you want to apply, please get in touch with us:

Tickets from .€ 25-129.
You can pay tickets by invoice, online with your credit card or at the registration desk between 18:30-19:30 the evening of the event. We provide discounts if you pay before the event including discounts for members of:
the Club of Amsterdam, openBC, N.G.I., the Amsterdam American Business Club, Dutch Connection, Charles Ruffolo's Network-Club
Paying by Invoice
Please send an email to ticketcorner@clubofamsterdam.com
Your email needs to indicate the name of the event, number and type of ticket[s], your name, company and invoice address.
Paying by Credit Card Online
Ticket Corner

The event is supported by:

The Club of Amsterdam helps shape your future in the Knowledge Society. It is an independent, international think tank that supports thought leaders and knowledge workers to form opinions, visions and agendas about preferred futures.
The Club of Amsterdam provides resources through publishing and organizes events, seminars and workshops.


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See also the Club Amsterdam Journal

Club of Amsterdam
Press Corner
Felix Bopp
Oude Haagseweg 69 A-2
1066 DC Amsterdam
The Netherlands
Phone +31-20-615 4487
Mobile +31-653-295700

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