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PRESS RELEASE - PERSBERICHT
Services - a future in The Netherlands?

The Club of Amsterdam presents an evening about the future of the Service Industry on Wednesday, February 23, 2005.

Frank A.G. den Butter, Professor of Economics, Vrije Universiteit and former member of the Scientific Council for Government Policy: "Ever since the 17th century, known as its Golden Age, the Netherlands succeeded remarkably well in keeping its leading position in world trade. Even today a considerable part of its welfare stems from trade. In this context trade should be seen as exchange of property rights. Many people in the Netherlands earn, directly or indirectly, money by conducting and enabling such transactions in trade. A major part of the service sector is directly or indirectly engaged in facilitating and creating value in these trade transactions.

On the one hand it is necessary to keep the costs of the transactions as low as possible: lower transaction costs lead to more trade. On the other hand it is obvious that the transactions should be profitable and create value. Globalisation and information technology bring about rapid changes in the way trade transactions take place. It creates new opportunities for trade and services. Therefore it is necessary that one should be aware of these changes and opportunities, and know how to react and invest in knowledge on transactions. For instance, formal barriers to trade, such as transport costs and import restrictions, will gradually disappear. It makes informal trade barriers such as cultural differences, legal infrastructure, rules and regulations of local governments, red tape and especially trust between trading partners of more importance.

The more knowledge we have on these aspects, which is partly tacit knowledge, the better we can strengthen our position as traders. This is one of the main massages of the report on "The Netherlands as a trading nation" published by the Scientific Council for Government Policy in 2003. Prof. Den Butter was the director and initiator of that project of the council. Now he is engaged in founding the Amsterdam Trade University which is an institute of highest international standards for research and education in the fields of legal, technical, financial, cultural, administrative and business knowledge related to trade transactions.


Bob Stumpel
: Many service providers have been heavily disappointed by CRM and other contact management technologies. Why? Because they hoped that they could reduce their service efforts. Where their motivation should have been to improve their service levels. Because that is what customers expect and demand nowadays.

Buddy Kluin will discuss the impact of Mobile Communication on the business of a professional football club. He will show us "a day in the life of an Arsenal football supporter". We will see Tommy Lee travelling from his home town to Leeds using his PDA. We will see how modern technology provides him with information, and also changes his life as a football supporter.
Arsenal as a professional football club in England transformed their organisation and their business model to manage doing business in a new way. Today we are in Amsterdam, hometown of Ajax also a famous professional football club. Does modern communication technology also affects the business of Ajax? And their football fans, what's in it for them?




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The language is English.


The Club of Amsterdam provides free press accreditation.
If you want to apply, please get in touch with us:
press@clubofamsterdam.com

Club of Amsterdam about
the future of the Service Industry
When: Wednesday, February 23, 2005
Reception: 18:30-19:30, conference: 19:30-22:15
Where: PricewaterhouseCoopers, Prins Bernhardplein 200, Amsterdam [next to Amstelstation], free parking

Event website:
http://www.clubofamsterdam.com/event.asp?contentid=406&catid=85


Tickets
Tickets from .€ 25-129. [see website]
You can pay tickets by invoice, online with your credit card or at the registration desk between 18:30-19:30 the evening of the event. We provide discounts if you pay before the event including discounts for members of:
the Club of Amsterdam, openBC, N.G.I., the Amsterdam American Business Club, Dutch Connection, Charles Ruffolo's Network-Club
Paying by Invoice
Please send an email to ticketcorner@clubofamsterdam.com
Your email needs to indicate the name of the event, number and type of ticket[s], your name, company and invoice address.
Paying by Credit Card Online
Ticket Corner
http://www.clubofamsterdam.com/ticketcorner.html


The event is supported by:
PricewaterhouseCoopers

The Club of Amsterdam helps shape your future in the Knowledge Society. It is an independent, international think tank that supports thought leaders and knowledge workers to form opinions, visions and agendas about preferred futures.
The Club of Amsterdam provides resources through publishing and organizes events, seminars and workshops.


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Club of Amsterdam
Press Corner
Felix Bopp
Oude Haagseweg 69 A-2
1066 DC Amsterdam
The Netherlands
Phone +31-20-615 4487
Mobile +31-653-295700
press@clubofamsterdam.com
http://www.clubofamsterdam.com

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