Thought-leaders in the advertising industry will
share their vision on the future of advertising. What is in the near
future going to change in the strategy of the large and influential
advertising agencies? Will there be a future for the 'old media' advertising
(paper, TV, radio, billboards) considering the influence of Internet
and other digital channels? The financial crisis reduced the size of
many larger agencies and let them focus on their core business, creativity.
Will that be a permanent trend? How is that going to influence the cooperation
with smaller companies and freelance professionals in the creative industry?
What will be the new, innovating concepts that will drive the advertising
future? What is the role of the consumer going to be?
In case you would like to hear more and also share your thoughts, visit
our next event about the
future of Advertising
- October 29!
Tom
Lambert- a dear friend - passed away on the Seventh of September ,
2009. Tom has been a member of our Advisory Board.
Gerd Leonhard: Media Futurist,
Author, Speaker, Entrepreneur
Interview with FreedomLab Amsterdam
This is a
video from a conversation I had with Arjan Postma and Joergen van
der Sloot over at FreedomLab in Amsterdam, in July 2009. We touched
on a variety of topics: the economics of the media industry and
why they don't really work anymore, why and how the Internet is
challenging most of our assumptions, extracting value vs adding
value, egosystem vs ecosystem, Sellaband, crowd-sourcing and the
future of media companies, the hit-economy and the longtail... and
much more. Enjoy.
.Next
Event
the
future of Advertising
Thursday, October 29, 2009, 2009 Registration: 18:30-19:00,
Conference: 19:00-21:15 Location:
Pakhuis de Zwijger, Expo Zaal, Piet Heinkade 179, first floor,
1019 HC Amsterdam Tickets
.Behavioral
Advertising - Monetization versus Privacy
Technology and TRUSTe co-hosted
a panel discussion exploring behavioral advertising and navigating
the policy risks. The panel was moderated by Declan McCullagh,
Chief Political Correspondent & Senior Writer for CNET. Speakers:
Alissa Cooper, Chief Computer Scientist, CDT, Colin O'Malley,
VP of Strategic Business, TRUSTe and Anne Toth, VP of Policy and
Head of Privacy, Yahoo!
Technology and TRUSTe co-hosted a panel discussion exploring behavioral
advertising and navigating the policy risks. The panel was moderated
by Declan McCullagh, Chief Political Correspondent & Senior Writer
for CNET. Speakers: Alissa Cooper, Chief Computer Scientist, CDT,
Colin O'Malley, VP of Strategic Business, TRUSTe and Anne Toth,
VP of Policy and Head of Privacy, Yahoo!