A Co-Production with the Waag Society

the future of Children

Learning to Play - How kids today are shaping the future of a participatory culture.

Thursday, May 29
, 2008
Registration: 18:30-19:00, Conference: 19:00-21:15
Where: Pakhuis de Zwijger, Piet Heinkade 179, second floor, 1019 HC Amsterdam
The conference language is English.

LIVE WEBCAST at www.webcastingstudio.eu
We would like to thank our supporters De Waag Society and Innergy Creations.


‘In a good computer game you will discover new rules when you reach a higher level. If you’re stuck in a game, most of the time it is because you thought you knew the rules. And then you discover a new rule that can bring you further.’ - Jim, 11 years old

The focus of this evening is on: how do kids and teenagers interact in a so called ‘participatory culture’? They seem to deal with it very naturally while many schools, organizations and businesses fail to deal with these new environments. If we want to create a culture where the ideas of the young generation are welcome, we have to understand these new rules and live by it. How can kids and teenagers show us the way?

'According to a recent study from the Pew Internet & American Life project (Lenhardt & Madden, 2005), more than one-half of all teens have created media content, and roughly one third of teens who use the Internet have shared content they produced. In many cases, these teens are actively involved in what we are calling participatory cultures.

A participatory culture is a culture with relatively low barriers to artistic expression and civic engagement, strong support for creating and sharing one’s creations, and some type of informal mentorship whereby what is known by the most experienced is passed along to novices. A participatory culture is also one in which members believe their contributions matter, and feel some degree of social connection with one another (at the least they care what other people think about what they have created)’
- Henry Jenkins, Director of the Comparative Media Studies Program, M.I.T.

Yumiko Mori, President, Pangaea
Collaborative tools for intercultural communication program
Development through interactions with children

Non Profit Organization Pangaea challenges to create an environment where children around the world can feel "bond" to each other regardless of cultures, languages, or geographical distances which all were considered barriers to connect them. In order to achieve such mission, we create collaborative tools for intercultural communication. We developed Pictogram communication software and activity contents from participants, children in four countries where they differ in spoken languages, time zones and cultures. The project is now ready to be deployed in Europe, Africa and Asia.

Dennis Kaspori, Architect, founding member, The Maze Corporation
Face Your World, Slotervaart?

Urban renewal is often a source of conflict between residents, developers and government. In the centre of the processes, and especially those wherein the city life twists, cultural interventions are often the only manner in which engagement in these processes can again be generated. The StedelijkLab (UrbanLab) functions in this way. It is an open design studio where members of a neighbourhood collectively work on the design of their daily environment. The Lab is a place to deal with issues like urban renewal, education, neighborhood participation and tries to connect them within the context of a concrete design assignment.

Ronald Hünneman, Philosopher
Self City

In the project Self City a computer game is developed which enables youngsters to enrich their set of possible social behaviours. The core of the program consists of the personality theory of Prof. Dr. Hubert Hermans. This theory is the basis upon which the youngsters are diagnosed and offered alternative responses to difficult social encounters. The scenarios of Self City are developed in close collaboration with youngster. In workshops organized at schools of varying levels and background youngsters, together with actors and directors, devise new plots and situations which will be build into the game. The results of these workshops show their enormous creativity, and the intensity with which youngsters experience their social world.

Concept by Adriaan Wagenaar, consultant, coach, writer & concept developer, SATORI and Creative Learning Labs

18:30 - 19:00

19:00 - 20:00
Introduction by our Moderator
Adriaan Wagenaar, consultant, coach, writer & concept developer, SATORI

Part I:
Yumiko Mori, President, Pangaea
Collaborative tools for intercultural communication program
Development through interactions with children

Dennis Kaspori, Architect, founding member, The Maze Corporation
Face Your World, Slotervaart?

Ronald Hünneman, Philosopher
Self City

20:00 - 20:30
Coffee break with drinks and snacks.

20:30 - 21:15
Part II: Open discussion

Tickets for this Season Event are

....Regular Ticket: € 30,-
....Discount Ticket: € 20,- [*]
....Student Ticket: € 10,-
As a non-for-profit foundation we don't charge VAT.

How to pay for the tickets?

....a) Online booking with credit card: Ticket Corner

....b) By bank: send an email with your details, number of tickets, type of tickets
........and event name to: ticketcorner@clubofamsterdam.com
........Bank: Fortis Bank, Club of Amsterdam, Account 976399393, Amstelveen,
........The Netherlands, IBAN NL46 FTSB 0976399393, BIC FTSB NL2R

....c) By invoice: send an email with your billing details, number of tickets, type of
........tickets.and event name to: ticketcorner@clubofamsterdam.com

....d) At the registration desk the evening of the event - unless we are sold out
........earlier: 18:30-19:00

Waag Society - Creative Learning Lab

At the Creative Learning Lab we see learning as a combination of factors. Play, creation, experience, performance, and showing what is meaningful to the modern youth. Learning in such a way that it matches their lifestyle, with the use of computers, mobiles or other gadgets that they already use on a daily basis together with their friends and classmates. In reality, learning takes place everywhere. In the classroom of course, but especially outside of the classroom, via the internet, exploring a museum or roaming the city with a mobile.

The Creative Learining Lab stimulates educational institutes to integrate digital technology in their classes. The Creative Learning Lab develops prototypes of digital educational methods and gives teacher training and workshops to support them in using it. The Creative Learning Lab brings together all the stakeholders in the education sector. The Creative Learning Lab is part of Waag Society.

Innergy Creations BV
Innergy Creations developes new Internet & Multimedia driven products and services. Innergy Creations initiates & implements innovative business cases. We believe that business innovation is all about balance. Balance of vision, ideas, creativity, business, marketing, technology and the management of it.

Yumiko Mori

President, Pangaea

Graduated from Saint Mary's College, California. Majored child psychology / early childhood education. Research intern at Schizophrenia Biology Research Center, Palo Alto, Stanford Univ., she joined Japanese toy maker TOMY and was a manager for developmental toys for baby/preschooler in the midst of my doctor's program at Education Dept. of UCLA. She became independent in 1999 to work on the development of the space for children, so that she can demonstrate her own belief that the harmonization among the tool (toy), the space and the human relationships is critical for the development of children.

Her proposed space for children were realized as R&D Center of Workshops for Children known as Okawa Center CAMP (Children Art Museum and Park) located in Kyoto, in April 2001, sponsored by CSK Corporation as part of its social contribution program.

She became a visiting researcher of MIT Media Lab in 2002, and started the project Pangaea to create the universal playground on the cyberspace, where children across the globe can connect. She and Toshiyuki Takasaki founded Pangaea, and it was registered as a certified non-profit organization by Tokyo Prefecture in April 2003. Over 2800 children around the world participated the program in four years and it is ready to expand its operation.

Dennis Kaspori, Architect, The Maze Corporation

Dennis Kaspori (1972) is an architect and a founding member of The Maze Corporation, an office for research and design on issues related to the urban condition, public space and housing. He is focused on the development of an engaged architectural practice that seeks new spatial solutions these issues in close collaboration with other fields of expertise (philosophy, art, graphic design, economy and software-development). The article ?A communism of ideas, towards an architectural open source practice? was published in Archis. Together with Jeanne van Heeswijk he?s currently involved in Face Your World (Amsterdam), The Blue House (Amsterdam) and SkillCity/Freehouse (Rotterdam). Also the online urban information market Damrax has been recently launched.

Ronald Hünneman
, Philosopher
Self City

Ronald Hünneman studied philosophy at the University of Groningen. He teaches philosophy, mainly to adults. Besides that he has, for the past 13 years, been working with youngsters with behavioural problems. First as an official commissioned to maintain compulsory full-time education, later on as a teacher at a school for youngster which due to their behaviour could find no regular school to go to. In 2002 Hünneman was among the persons who took the initiative to Self City. In Self City gaming techniques are used to enrich the behavioural repertoire of social an emotional handicapped youngsters. Hünneman is a columnist for Onderbouw Magazine. He has written on different philosophical topics (such as free will, memes and the indeterminacy of translation). His blog - in Dutch - offers a reasonable representation of his interest and style of philosophizing.

Adriaan Wagenaar
consultant, coach, writer & concept developer, SATORI

Adriaan Wagenaar (1965) is consultant, coach, writer and concept developer in the field of brand strategy and customer experiences. He encourages organizations to look to their business in new ways: through the eyes of a child. And he encourgages children to develop these skills at school. Therefore he regularly conducts philosophy sessions with children in schools and writes about their values and ideas in magazines like Happinez - www.happinez.nl.

In the past he worked as a researcher and strategist at advertising agencies FHV/BBDO and PMSvWY&R in the Netherlands.

Adriaan works for clients like Robeco Direct, Rabobank, ING Bank Netherlands, Nationale Nederlanden, Philips Corporate Design, ANWB, Nederlandse Staatsloterij, KPN, TNT Post, SCA Molnlycke,, IKEA, ENECO energy, Dutch Railways, Amnesty International, Oxfam Novib, Reed Business (Elsevier Health Care), KNSB.

In 2006 his book ‘Grote Denkers Kleine Denkers’ was published. In this book, visions of children meet those of leaders like Mahatma Gandhi, Richard Branson and Michael Jordan in a way that new insights in management dilemmas show up - www.grotedenkerskleinedenkers.nl.

Adriaan is a ‘forward thinker’ in brainstorm sessions, workshops and seminars.

Other activities include guest lectures and teaching assignments at de Rotterdam School of Management (IMBA Program: International Presentation Skills, Managing Cultural Differences), Academy for Enterpreneurship of the University of Groningen (Corporate Change), University of Amsterdam (Authentic Leadership) en NCOI Education Group (post graduate course Strategic Management, Performance Management, Marketing Management, Marketing Communication Management, Creating Customer Focussed Organizations)

Pakhuis de Zwijger

Piet Heinkade 179, second floor
1019 HC Amsterdam


Public Transport
See: www.9292ov.nl
By train or metro to Amsterdam Central Station.
From Central Station –> Go to the back entrance, turn right going east, you’ll find De Zwijger after 1,5 km.
From the square in front of the station (Stationsplein)
- tram 26 leaves direction IJburg, stop Kattenburgerstraat
- bus 42 direction KNSM eiland, stop J. Schaeferbrug
- nightbus 359 direction IJburg, stop J.Schaeferbrug
- a taxi at the back of the station

From within the city
- tram 25 goes from Martin Luther Kingpark, via Ceintuurbaan, Vijzelstraat and Prins Hendrikkade to the Passenger Terminal Amsterdam. From this stop it is a 2 minutes walk.
- tram 10 goes from Van Hallstraat to Azartplein via Rietlandpark. At Rietlandpark you can change to tram 26, direction Central Station, stop Kattenburgerstraat.

By car from outside Amsterdam
Coming from the circular road Amsterdam-Noord A10 junction s114; direction Centrum. Coming out of the Piet Heintunnel turn right to Piet Heinkade. After 800 meter you’ll fi nd Pakhuis de Zwijger on your right.

By car or bicycle from within Amsterdam
Coming from Tropenmuseum –> Mauritskade turn left at the fi rst bridge (past the wind- mill) then turn right across the bridge into the Czaar Peterstraat – underneath the rail- way; take a left onto the Piet Heinkade; you’ll fi nd De Zwijger after 1 km on your right. From Waterlooplein -> Mr. Visserplein – Valkenburgstraat – turn right onto the Prins Hendrikkade – then straight away left past the Scheepvaartmuseum – Kattenburgerstraat – underneath the railway. You’ll fi nd De Zwijger straight across the road.

There are several parking possibilities in the vicinity of De Zwijger. There are no public parking spaces directly next to Pakhuis de Zwijger.

P I -> Parking Passenger Terminal Amsterdam, also on the Piet Heinkade, is the largest parking park, containing app. 450 parking spaces. From this car park it is 500 meter on foot to Pakhuis de Zwijger (or one stop with tram 26 directien IJburg). Prices: € 2,- an hour | € 20,- a day. (from circular A10 Noord – junction s114 – direction Centrum – follow P PTA).

P II -> Car park De Loodsen is situated to the right of De Zwijger and contains app. 70 parking spaces. Note: You can only pay with Dutch Chipknip.

P III -> Car park Nieuw Amerika (Withoedenveem 10, 1019 HE, Amsterdam) is situated app. 300 meter to the right of De Zwijger and contains app. 80 parking spaces.

P+R Zeeburg, (also for touringcars) is situated near the Piet Heintunnel. After parking you can take tram 26 direction Central Station, stop Kattenburgerstraat. (from circular A10 Noord - junction s114 - follow P+R Zeeburg) Price: € 5,50 a day.

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