the future of Money

Thursday, April 24
, 2008
Registration: 18:30-19:00, Conference: 19:00-21:15
Where: Museum de Burcht van Berlage, Henri Polaklaan 9, 1018 CP Amsterdam [near Artis Zoo]

The conference language is English.


and Innergy Creations


Annegien Blokpoel, founder and managing director, PerspeXo
Sharing or commoditisation, trends in finance

Tradional banking was for the priviliged only, and in most countries it still is a premium good to be a bank's client. The last few years have witnessed a commoditization of financial services. With the smart people and smart money of haute finance turning out not to be so smart - and loosing around 300 billion USD in just a few months time - this process might be accelerating and leading to the downgrading of financial services to a commodity good from their former position of a high quility premium good. Wth the transfer of the premium know how of the industry a host of smaller companies might be able to take advantage of this trend. Annegien Blokpoel will address in her presentation the changes in the financial industry and provide a window to potential scenario's for the global financial services industry

Justien Marseille
, Futurist, Trend Analyst, The Future Institute
Will attention be the next currency?

The monetary system is losing its reliability. Currencies, money, shells or gold where invented to make transactions transparent and secure. It was needed to bridge time and distance, so that we could specialize and overcome scarcity. Because of the free exchange of knowledge on production, distribution and conservation, as well as the enormous overproduction of formally scarce goods the economic landscape will change dramatically. The future of money will not be the future of the dollar, the yen or gold, but the soundness and loyalty of the individual's attention and loyality given to organizations, systems, problems that have to be solved or their fellow individuals.

Ilja Linnemeijer, Senior Manager, PricewaterhouseCoopers
Virtual economies present real challenges

1. Give a snapshot/examples of Virtual Economies
2. Give a better understanding of how such Virtual Economies work
3. Line out certain specific challenges Virtual Economies bring

18:30 - 19:00

19:00 - 20:00
Introduction by our Moderator
Bob Stumpel, Result Strategy, Cellspace, Xing, Ideabroker, LBI, GetMobile, TCS, Mendix, FON

Part I:
Annegien Blokpoel, founder and managing director, PerspeXo
Sharing or commoditisation, trends in finance

Justien Marseille
, Futurist, Trend Analyst, The Future Institute
Will attention be the next currency?

Ilja Linnemeijer, Senior Manager, PricewaterhouseCoopers
Virtual economies present real challenges

20:00 - 20:30
Coffee break with drinks and snacks.

20:30 - 21:15
Part II: Open discussion

Tickets for this Season Event are

....Regular Ticket: € 30,-
....Discount Ticket: € 20,- [*]
....Student Ticket: € 10,-
As a non-for-profit foundation we don't charge VAT.

How to pay for the tickets?

....a) Online booking with credit card: Ticket Corner

....b) By bank: send an email with your details, number of tickets, type of tickets
........and event name to:
........Bank: Fortis Bank, Club of Amsterdam, Account 976399393, Amstelveen,
........The Netherlands, IBAN NL46 FTSB 0976399393, BIC FTSB NL2R

....c) By invoice: send an email with your billing details, number of tickets, type of event name to:

....d) At the registration desk the evening of the event - unless we are sold out
........earlier: 18:30-19:00
The full service internet agency creates successful and effective websites and online applications. The work of is based on the business objectives of our clients, customer expectations and the use of ICT technology. To enable to serve our clients in our different fields of expertise, is divided in three areas of expertise with their own specific competence and focus. Our strategy consultants develop online strategies and concepts, while the unit web development realizes and implements online applications. The dedicated unit hosting facilities maintains (24/7) web environments.

Since 1994, has a proven track record. Respected clients as e.g. Robeco, SNS Bank, VolkskrantBanen, ReedBusiness, T-Mobile and Routenet are organizations which benefit from the experience of

Innergy Creations BV
Innergy Creations developes new Internet & Multimedia driven products and services. Innergy Creations initiates & implements innovative business cases. We believe that business innovation is all about balance. Balance of vision, ideas, creativity, business, marketing, technology and the management of it.

Annegien Blokpoel
Founder and managing director, PerspeXo

Annegien Blokpoel (1966) is founder and managing director of PerspeXo. She has worked in the fields of strategy, investor relations, strategic communications and structured finance at MeesPierson (now Fortis), Fortis Holding, Corporate Express and as a consultant with PricewaterhouseCoopers. She gained through these different positions experience in strategic decision making processes, capital market transactions and implementation of investor relations and communication strategies at (international) stock listed companies and SME's.

She holds degrees in Economics, Business Economics and Archeology and studied at the University of Amsterdam and the University of Jerusalem. Since 2007 she uses amongst other intervention techniques the method of result oriented coaching.

Annegien lectures on risk management, economic capital, asset management and positioning & branding at enterprises, business schools and financial institutions. She acts on a regular basis as moderator and speaker at international conferences.

Formerly she was board member NEVIR, board member and corporate secretary NCVB, audit committtee member ABN AMRO Pension Fund and Treasurer of the IIRF. Annegien is currently Counsel to the NEVIR (Dutch Investor Relations Society) and since 2003 executive board member of the IIRF (International Investor Relations Federation).

Justien Marseille
Futurist, Trend Analyst, The Future Institute

Justien Marseille (1966) has been a professional trendwatcher since 1993 and has specialized is social economic changes in society. Her goal is to create useful visions, images and concepts that give us insight in what the future might look like.

“She inspires many people with her presentations, interviews and reports. She's not the kind of trend analyst who will oversimplify a concept for the sake of 'selling it', never underestimating her audience and always enabling those who are eager to know how she has built her vision by generously sharing all she knows and sees.” - Annedien Hoen, innovative business coach, march 2008.
[Photo Copyright Speakers Academy / Rob Keeris]

Ilja Linnemeijer
Senior Manager, PricewaterhouseCoopers

Ilja Linnemeijer is senior manager in the audit practice at PricewaterhouseCoopers. His clients are mainly multinational companies with a specific focus on Software and Technology clients. Ilja is also specialized in the Gaming sector and has published several articles in the field of Virtual Worlds, Virtual Economies and Entertainment- and Serious Gaming. Ilja holds a Master degree in business economics and is a Chartered Accountant (RA).

Bob Stumpel

Result Strategy, Cellspace, Xing, Ideabroker, LBI, GetMobile, TCS, Mendix, FON

(in business since 1978)
Bob started his career as a copywriter and concept maker, later developing into a business strategist and consultant. He built two advertising agency groups in The Netherlands, developing both to a level of ‘biggest independent agency in the Benelux’, and then merging them into international agency networks. He is a long time pioneer in helping marketers to use or integrate new technologies, new media and new channels to enhance or revive more traditional marketing and communication routines.

Bob is a co-founder and board member of Result, an international growth consultancy, and a co-founder and managing partner at Cellspace, a radical marketing communications agency. Bob works or worked for clients like Nivea, Kimberly Clark, Courvoisier, Balantine’s, Mazda, Toyota, Lexus, Lotus, Robeco, Rodamco, Cisco, LogicaCMG, Microsoft, KPN, Sonera, Mindport, Irdeto, Compuserve, Sony, Philips, Cannon Films, Cannon Movie Theaters, UIP, Universal, Sony Music & Entertainment, VNU, Sanoma, RTL, several governemental bodies, and many NGO's.

He’s a co-founder and board member of DDMA, the Dutch DMA. He recently launched Cellspace, his third marcom agency adventure.

Museum de Burcht van Berlage
Henri Polaklaan 9
1018 CP Amsterdam
[near Artis Zoo]

Public Transport
the Central Station tram line 9, exit on stop Plantage Kerklaan, and walk (5 minutes) to Henri Polaklaan.


By Car
From the Amsterdam ring (A10) take the exit S114 Artis. Ride through the Piet Hein tunnel staying on the left lane and follow the signs S100 Artis/Centrum Oostzijde. Pass Artis (on your left) and take on the first stop lights right in Plantage Parklaan and again right in Henri Polaklaan. The museum will be directly on your left.

You should be able to find a metered parking place at the museum, or park your car in the Artis Zoo car park and walk to the museum. You should pay for your Artis parking at the museum reception (to get the card to leave the parking - Dutch: uitrijkaart).

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Club of Amsterdam
Phone +31-20-615 4487