the future of Google
and its impact on Media and Entertainment

Thursday, October 25
, 2007
Registration: 18:30-19:00, Conference: 19:00-21:15
NEW LOCATION: De Industrieele Groote Club, Dam 27, Amsterdam
The conference language is English.



Nils Rooijmans, Head of Search and R&D, ilse media
Search Culture

‘Search’ is rapidly becoming a ubiquitous, routinely activity in our day to day live. We search for topics as diverse as ‘the age of the Dutch queen’, ‘arguments challenging the CO2 debate’, ‘cheap tickets’ and ‘the nearest gasstation’. Increasingly we rely on Search for information guiding our flow of consciousness and decision making. How will ubiquitous search facilities influence these processes, and change our choices in life? What do these changes mean for the media business?

Mario de Vries
, Business Consultant, Triple P
“Any resemblance with real life is purely coincidal”

With Google Video, Google News, Google Maps, the company is striving to become our guide through life. In the way broadcasting stations and print publishers selected information and presented it according to the personal taste of a certain target group is being taken over by Google’s intelligent search engines. With the Google Wallet the company rapidly builds user profiles based on your spendings and with its centralized virtual office space it knows exactly what we see, hear, feel, write and tell. However one key asset will always be content creation. Somebody will have to pay for the production of appealing media. Since advertisements play an important role in enabling creative minds to do their thing; universal media planning is the next big thing. How much do broadcasters understand the way Google Adwords works and how little do they understand the threat to their existence?

Rocco van den Berg, Head of Business Development & Licensing, Endemol The Netherlands
The increase of serious video channels

The Internet is becoming a mainstream medium internationally. Google has a key position in the establishment of this. With all its services Google makes the Internet easier and useful for a large audience.
Besides the Internet there is a trend that people using/watching/expecting more and more moving images instead of text. The Internet (and Google) makes video more and more accessible for everybody. This results in an enormous growth of video on Internet and IP TV. Take in account the potentially massive reach of Internet and Endemol notices that (new) serious video channels coming into existents that are looking for compelling formats, content and concepts.

Arjen Kamphuis, Futurist, Owner, KMPHS
Futureshock - Dealing with rapid and fundamental change

Information technologies have visibly changed society during the last decade and will create even more fundamental changes in the coming years. There are however new area's of technological innovation that will generate even more fundamental changes in the way we live. Biotechnologies and bionics have the potential to change our healty lifespan and the perception of what 'healty' means anyway. Nanotechnology is an exploding field of research that attempts to create the ability to manipulate individual atoms and molecules to create materials and electromechanical systems. These systems and materials combine the best properties of living systems and classical technologies. Nanotechnology has the potential to do for the material world what Internet has done for information; the end of scarcity.

The combinations of these three domains of R&D will have consequences more fundamental than anything experienced by human society in the last 10.000 years and these need to be discussed by as many informed people as possible.

18:30 - 19:00

19:00 - 20:00
Introduction by our Moderator
Simon Jones, University of Amsterdam

Part I:
Nils Rooijmans, Head of Search and R&D, ilse media
Search Culture

Mario de Vries
, Business Consultant, Triple P
“Any resemblance with real life is purely coincidal”

Rocco van den Berg, Head of Business Development & Licensing, Endemol The Netherlands

Arjen Kamphuis, Futurist, Owner, KMPHS
Futureshock - Dealing with rapid and fundamental change

20:00 - 20:30
Coffee break with drinks and snacks.

20:30 - 21:15
Part II: Open discussion

Tickets for Season Events are

....Regular Ticket: € 30,-
....Discount Ticket: € 20,- [*]
....Student Ticket: € 10,-
As a non-for-profit foundation we don't charge VAT.

How to pay for the tickets?

....a) Online booking: Ticket Corner

....b) By bank: send an email with your details, number of tickets, type of tickets
........and event name to: ticketcorner@clubofamsterdam.com
........Bank: Fortis Bank, Club of Amsterdam, Account 976399393, Amstelveen,
........The Netherlands, IBAN NL46 FTSB 0976399393, BIC FTSB NL2R

....c) By invoice: send an email with your billing details, number of tickets, type of
........tickets.and event name to: ticketcorner@clubofamsterdam.com

....d) At the registration desk the evening of the event: 18:30-19:00


Info.nl helpt bedrijven met effectieve webtoepassingen zoals web portals, corporate websites, web content management en wireless-toepassingen. Ook op strategisch niveau kan Info.nl uw weboplossingen richting geven, bijvoorbeeld door het maken van een digital roadmap. Tenslotte kan Info.nl u helpen bij de operatie van uw webomgeving.

Nils Rooijmans
Head of Search and R&D, ilse media

Nils (1976) has been infected with the virus called ‘The Internet’ since the early nineties. While still in high school he was active on diverse BBS’s and busy freeriding the telco’s.

After studying Artificial Intelligence he joined an early internet start-up in agent technology (Tryllian) developing AI related agent applications. Shortly after the year 2000 Nils joined the major Dutch search engine ilse.nl.

Nowadays Nils is mentioned as the leading expert in Dutch websearch and Web2.0 application development. Combining technical know-how with a thorough sense for online business and search behaviour he is directing ilse.nl to new growth areas in the field of ‘Search’.

Mario de Vries

Business Consultant, Triple P

Mario de Vries (42) studied Law and started writing for the dubbing of cartoons for television at the age of 18. Many years he was responsible for the Dutch recordings of series like The Wizard of Oz, Tom Sawyer, Bugs Bunny, Yogi Bear and Little Mermaid. During this period he also produced commercials and corporate videos. In 1992 Mario became the secretary of the board and manager of the AFN. This federation of organizations in the audio visual industry was the leading association of audio visual companies in the Netherlands. A couple of years later Mario was asked by software company VDA to assist the roll out of their administrative solutions for broadcasters and publishing companies. The coming 5 years Mario would develop his skills and knowledge of information retrieval and content management. During the X-mas holidays in 2000 Mario was asked by Lost Boys in Amsterdam to prepare the MBO and commercial independency of its R&D department; later on resulting in being the managing director of Launchalot. The company played a leading role in the development of interactive rich media tools and applications. Launchalot won an Academy Award for best interactive television program in the Netherlands. To ensure further growth Launchalot integrated with Triple P's print publishing company Mediasystemen in 2003. Mario now plays a leading role in the field of business development and consultancy for multi media companies. Triple P Cross media services acts as an enabler in markets where new ways of interactivity and cross platform publishing is key. The team ensures secure and highly available solutions for the distribution of fast growing multiple types of assets.

Rocco van den Berg
Head of Business Development & Licensing, Endemol The Netherlands

After receiving a PhD in Medical Sciences, Rocco moved into the area of Media & Entertainment. At Elsevier Science he was responsible for publishing a multimedia portfolio, after which he became a managing consultant at PriceWaterhouseCoopers and IBM. In that role he managed multiple projects (concepting, financial, ICT, process change management) in the publishing, internet and telecom industry.

Finally, after a short period of working as an independent contractor and as Delivery manager at Satama Interactive he started working for Endemol. Within Endemol Rocco is currently heading the departments Business Development & Licensing and is responsible for product-, customer- and partner- development and exploitation of Endemol rights.

Keywords are: digital channels, IPTV, merchandising, music publishing, digital magazines, mobile applications and digital creative formats.

Arjen Kamphuis
Futurist, Owner, KMPHS

Arjen Kamphuis (1972) studied Science & Policy at Utrecht University and worked for IBM as Unix specialist, Tivoli consultant and software instructor. As IT-strategy consultant at Twynstra Gudde he was involved in starting up Kennisnet, the Dutch educational network. Since 2001 he is operating as an independant advisor of companies and governments. In 2002 he co-authored the unanimously accepted parlaiment motion to mandate open standards for all government IT. This paper has now become national policy.

Arjen divides his attention between IT-policy and the convergence of ICT, bio- and nanotechnology and it's social and economic implications. His customers include: Shell, Unilever, Pfizer, Stork, and various governmental institutions and insurance companies. Arjen lecture on technology policy at various Universities and various other places.

When not consulting Arjen is actively involved in digital civil liberties, community wireless networks and the Opensource movement.

To get away from it all Arjen likes to sail big boats and climb even bigger mountains.


Simon Jones
Director, Human-Computer Studies Laboratory, University of Amsterdam
former Managing Director, M.I.T. Media Lab Europe

Simon Jones has been the Managing Director of M.I.T. Media Lab Europe. With 20 years of success in generating and deploying innovative R&D, Simon is a significant figure in the European Technology Landscape. His technical expertise, vision, experience, contacts and team-building skills marks him out as one of the few individuals able to drive innovative research teams in an international context.

In the mid-1980's Simon was one of the first to emerge from UK universities with research skills in Microelectronics Systems Design. Five years after his PhD he was awarded a full Professorship at the UK's largest Engineering Research Institution - Loughborough University, where he held the ARM/Royal Academy of Engineering Research Chair in Embedded Microelectronic Systems. He was also awarded at the age of 31 the British Association for the Advancement of Science 'Brunel Prize' awarded to 'an outstanding academic in engineering under the age of 40'. Simon is a fluent German speaker with a degree-level qualification in German Language and Business. He was awarded in 1998 'The Siemens/German Research Ministry Research Chair' at the Technical University of Dresden working that year with Siemens to advance new computer systems for the consumer electronic market and he continues to be well connected with European industry.

A period as Dean of Engineering and Design at the University of Bath, one of the top 5 universities in the UK, gave him valuable experience in the leadership of complex organisations.


De Industrieele Groote Club
Dam 27


Walking from Central Station (main exit)
Straight on over Station square
Pass two sets of traffic lights
Continue straight on. You are now on the "Damrak"
After around 8 minutes walk, you will see the Bijenkorf department store on your left hand side.
Continue straight on until you come out into Dam Square. The Royal Palace and Madame Tussards is to right.
You should now be very near the "Diamond Centre". To the left is the entrance to the IGC Building "Industria".

By tram from Central Station
From Station square you take tram line 4, 9, 16, 20, 24 or 25.
The first stop for all these trams first stop is in front of the Bijenkorf (department store).
With Bijenkorf to your left, start walking until you come out into Dam Square.
The Royal Palace and Madame Tussards is to right.
You should now be very near the "Diamond Centre". To the left is the entrance to the IGC Building "Industria".

General Parking Route
From the Amsterdam Ring Road (A10) take junction S116 (Volendam/Centrum)
Follow "Centrum"
Continue straight on, through the IJtunnel
As you emerge from the tunnel, take the first exit to the right.
You are now on the Prins Henrikkade
Follow the road (several s-bends) until you see Central Station.
Get in the right hand lane. Take the entrance to ANWB Parking: Amsterdam Centraal. There are 460 places.
(For parking reservations: call (020) 638 5330 or (070) 356 0005)

De Kolk (7 minutes walk) 410 places.
Reservation: call (020) 427 1449
De Bijenkorf (5 minutes walk) 480 places.
Reservation not possible
Hotel Krasnapolsky (3 minutes walk) 150 places.
Reservation not possible

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