the future of Ambient Intelligence
or the promise of personal, societal and environmental computing

Thursday, February 22, 2007
Registration: 18:30-19:00, Conference: 19:00-21:15
Change of location!

Where: Waag Society, Nieuwmarkt 4, 1012 CR Amsterdam [Center of the Nieuwmarkt]
The conference language is English



Ambient Intelligence

Ben Schouten & Rob van Kranenburg

In Wikipedia the concept of
Ambient Intelligence (AmI) is described as a vision where humans are surrounded by computing and networking technology unobtrusively embedded in their surroundings. AmI puts the emphasis on user-friendliness, efficient and distributed services support, user empowerment, and support for human interactions. This vision assumes a shift away from PCs to a variety of devices which are unobtrusively embedded in our environment and which are accessed via intelligent interfaces using RFID, PDA, wearables, robots etc.

Technologically framed issues of the coming decade will be on smart environments, The Internet of Things, pervasive computing, ubicomp, Things That Think, Disappearing Computer, Ambient Intelligence, Calm Technology, all terms for the trend of chips and circuits, switches and boards moving out of the computer as we know it, into clothing (wearables), homes (domotics), military operations (smart dust), healthcare (implants), security (smart cameras), and through logistics and retail into the chain of things that we buy and sell every day. However, they will not move out without sending postcards home. They will keep in touch with the digital infrastructures and databases by calling in from time to time. Following Mark Weiserís vision in his seminal 1992 Computing for the 21th century text, this view on computing is the fastest spreading paradigm in the history of technology: from Intel (hardware), to Philips (Ambient Intelligence), from Nokia (Near Field Communication), to DARPA (distributed systems), from the EU vision of Digital Territory to the EPC Global dream of an Internet of Things (Object Name Servers).

As the World Wide Web has changed our ways to communicate, to collaborate and share information in previously unavailable ways, ambient technology will even further influence our lives, HOW we perceive and communicate and shape our identity. It will reshape our media in new content and environments, our daily live and work environment and our economical challenges. Using new technologies and improved sensor capabilities it will facilitate more human communication and places the human in the centre of his adaptive environment. An important question will then be to find new ways of scripting new forms of solidarities with these digital technologies which will deepen the possibilities, which will inspire trust and confidence. Otherwise we might be confronted with more control and/or hiding the technological complexity behind ever more simple user friendly interfaces. In both cases there is no learning by citizens on how to function within such a system, thereby opening up all kinds of breakdown scenarios.

We will discuss how to negociate the vast economic and human resources in the Netherlands, its unique saturedness in terms of infrastructures and excellent planning strategies in relation to a practical living of everyday life, real human problems and challenges? This evening we hope to get the key players in the Dutch ambient intelligence field together in order to debate strategies towards collaboration and concrete implementation scenarios.

With Boris de Ruyter (Philips), Erik Geelhoed (Hewlett-Packard Laboratories), Berry Eggen (TU Eindhoven, Design Platform Eindhoven), Klaas Kuitenbrouwer (Mediamatic) & Maurits Kreijveld (Ministry of Economic Affairs, Innovation Department)

18:30 - 19:00

19:00 - 20:00
Part I:
Introduction by our Moderators
Ben Schouten, Lector Ambient Intelligence and Design, Fontys & CWI
Rob van Kranenburg, Innovation and Media Theorist

The promise of an Ambient Society

Boris de Ruyter, Principal Scientist, Media Interaction Department, Philips Research Europe
Promise of AmI for the home (ideal home)

Erik Geelhoed, Hewlett-Packard Laboratories, UK
Promise of AmI in mobility and mobile gaming

Berry Eggen, Professor, Vice Dean, Department of Industrial Design, TU Eindhoven
Promise of AmI for design

Klaas Kuitenbrouwer, Mediamatic
Promise of AmI for media

Maurits Kreijveld, Ministry of Economic Affairs, Innovation Department

20:00 - 20:30
Coffee break with drinks and snacks.

20:30 - 21:15
Part II: Panel followed by an open discussion.



Boris de Ruyter
Principal Scientist, Media Interaction Department, Philips Research Europe

Boris de Ruyter has more than 11 years of experience in heading international and multi-disciplinary research projects. After his graduation, Boris de Ruyter has worked as a research assistant in experimental psychology, at the University of Antwerp. Since 1994 he has been with Philips Research where he works on user-system interaction research. His research focuses on user modelling and psychometrics. He is an author of multiple international publications and owns numerous patents. Since 2006 he has been appointed principal scientists and is coordinating the research domain Interactive Healthcare at Philips Research Laboratories Eindhoven.


Erik Geelhoed
Hewlett-Packard Laboratories, UK

Geelhoed (1950) studied psychology at the University of Amsterdam and was a researcher at the Universities of Plymouth, Birmingham and Bristol before joining Hewlett-Packard Laboratories in 1992. He has carried out "lifestyle" research in the areas of mobile appliances, location based services and mediated communication.


Berry Eggen
Professor, Vice Dean, Department of Industrial Design, TU Eindhoven
Design Platform Eindhoven

Berry Eggen (1960) is full professor and vice dean of the Department of Industrial Design of the Technische Universiteit Eindhoven. Since 1989, he worked at Philips Research in the area of interaction design for Ambient Intelligence systems. In 2003, he joined the Department of Industrial Design where he is currently heading the User Centered Engineering research group. Berry also chairs the Design Platform Eindhoven, the organization responsible for the Dutch Design Week.

Klaas Kuitenbrouwer

Klaas Kuitenbrouwer studied Contemporary History at the University of Utrecht, but became an artist. He mainly made interactive theatrical installations, (The Oracle of Found Objects, O-Morf) and performed with live improvised music and texts.

From 1995 till 1997 he organised and curated performance-events in the SILO gallery in Amsterdam, made radioprogrammes for local and national broadcast organisations. (a.o. Radio 100 and the VPRO) and worked as a theatre technician for several theatregroups.

Since the beginning of 1999 he has been developing the workshops "Designing Behaviour" for the Mediamatic Foundation in Amsterdam. These workshops investigate into the possibilities of interactive media from an author's perspective.

Besides organising workshops he lectures for universties and art academies on different aspects of interactive media, creates radio programmes, and plays improvised music in OORBEEK.

Besides organising workshops he lectures at universities and art colleges on different aspects of interactive media, creates radio programmes and plays improvised music in OORBEEK.

Maurits Kreijveld
Ministry of Economic Affairs, Innovation Department

With his broad interest, ranging from technology, design, economics, philosophy and psychology, Maurits is very much inspired by the concept of Ambient Intelligence.

Maurits (1974) has a solid background in applied physics and nanotechnology research at the Universities of Technology in Eindhoven and Delft and at Philips Research, before joining the Dutch Ministry of Economic Affairs in 2002.

At the ministry he has been working on all aspects of policy making and the innovation process, including foresighting, roadmapping, technology assessment, new business models (including open innovation), converging technologies (nano-bio-cogno-ict) and building public-private consortia on a regional, national and international level. Maurits was involved with the establishment of the Holst Centre (2005) and the KennisInvesteringsagenda (2006) and the foresight studies on Brain and Cognition by STT.

Ben Schouten
Lector Ambient Intelligence and Design, Fontys & CWI

Ben Schouten (1953) graduated from the Rietveld Art Academy in 1983 and worked as a professional artist since then. After travelling in the Magreb and studying number theory he rediscovered his fascination for mathematics and received his master's degree in mathematics, specializing in chaos theory, in August 1995.

In 2001 he received his PhD on content based image retrieval schemes and interfaces that express in an adaptive and intuitive way image similarities according to human perception. His thesis was awarded a Bronze World Medal for Design in the Category New Media, sub-category Information and Education. New York, USA.

Currently he is part time lector Ambient Intelligence and Design at Fontys Graduate School, teaches Interface & Design at the Utrecht School of Art & Technology and is an advisor for the Dutch Cultural Broadcasting Fund (Stimuleringsfonds). His main research interest are Human Computer Interaction and Cross Media. At the centre of Mathematics and Computer Science (CWI), he heads a group dedicatd to ambient sensor networks.


Rob van Kranenburg
Innovation and Media Theorist

Rob van Kranenburg (1964) is an innovation and media theorist involved with negociability strategies of new technologies and artistic practice, predominantly ubicomp and rfid (radio frequency identification), the relationship between the formal and informal in cultural and economic policy, and the requirements for a sustainable cultural economy. September 2007 he will head a new BA Ambient Experience Design at the HKU, Hilversum. helpt bedrijven met effectieve webtoepassingen zoals web portals, corporate websites, web content management en wireless-toepassingen. Ook op strategisch niveau kan uw weboplossingen richting geven, bijvoorbeeld door het maken van een digital roadmap. Tenslotte kan u helpen bij de operatie van uw webomgeving.

Waag Society
Nieuwmarkt 4
1012 CR Amsterdam
[Center of the Nieuwmarkt]

Public Transport
Metro stop Nieuwmarkt. 1 stop from Centraal Station.

By Car
Ring of Amsterdam (A10), direction Noord, exit S116 direction Noord/Centrum. After IJ-tunnel direction het Muziektheater, or direction Centraal Station.

Parking at het Muziektheater.

You can find resources related to this topic in
the sections about
Club of Amsterdam Journal

and for more events

Club of Amsterdam
Phone +31-20-615 4487