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Books about the future of Asia
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. Books about the future of Asia

Korea Confronts The Future
by John Barry Kotch, Frank-Jürgen Richter

"Korea Confronts The Future" is a timely publication that seeks to capture the dynamics of change on the Korean peninsula today by linking three broad dimensions in twelve scenarios: the condition of the South Korean economy, the trajectory of North-South relations and the changing role of Korea’s regional neighbours and the United States. While it is impossible to know what the future holds, this book posits alternative possibilities and explores the implications of each. "Korea Confronts The Future" offers a thought-provoking assessment on the challenges facing Korea and a comprehensive outlook on Korea’s future.

Trust and Antitrust in Asian Business Alliances
by Frank-Jurgen Richter, John B. Kidd

This book explores cutting-edge models and practices that support cultural alliances over boundaries. It examines trends in Asia's modification of its economic and fiscal environment, strategies undertaken by multinational companies and governments in Asia in coping with divergent cultures, organizational restructuring to support alliance formation and maintenance and post-crisis strategies. The book illustrates the range of governance structures that are seen to be better (or worse) at supporting alliances and it offers an approach to ameliorating difficulties.

Global Future : The Next Challenge for Asian Business
by Arnoud DeMeyer, Peter Williamson, Frank-Jürgen Richter, Pamela C. M. Mar

Provides a descriptive analysis of the globalization challenge for East Asian Firms and a prescriptive framework of how Asian firms can manage the internationalisation process. The book will contain:

- An introduction on the internationalisation challenges specific to the Asian firm and the outline of a model on internationalisation in Asia
- A series of 8 case studies written by CEOs, illustrating different aspects of internationalisation in Asia.

Competitive Intelligence and Global Business
by David L. Blenkhorn and Craig S. Fleisher

“Know your enemy,” wrote the ancient Chinese warrior Sun Tzu. As one of the authors in this volume reminds readers, knowledge about the enemy is a helpful way to see the field of competitive intelligence (CI). Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce, the effects of interest groups, and new laws governing the practice of CI across borders. This book illustrates how CI is conducted around the world and highlights the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

Three Billion New Capitalists: The Great Shift of Wealth and Power to the East
by Clyde Prestowitz

Is the rapid economic and social development of China, India, and other Asian countries a threat or an opportunity for the West? For many, the answer is mixed. But for former trade negotiator Clyde Prestowitz, president of the Economic Strategy Institute, a non-partisan research organization, the trend lines all add up to a weakened America that is even a second-rate player in territory it now owns: innovation.

Asian Brand Strategy - a new paradigm for Asia
by Martin Roll

Towards 2020, a rapid changing landscape will emerge in Asia where the opportunities for Asian companies to benefit from international branding efforts will be larger than ever before. The growing emphasis on shareholder value and brand strategy to drive value will move up the boardroom agenda and become one of the most prominent drivers of value in Asia Pacific.

Asian Brand Strategy offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands, and it a must-read for Asian and Western business leaders as well as anyone interested in the most exciting region of the world.

The book presents the Asian Brand Leadership model illustrating the paradigm shift Asian brands need to undertake to unleash their potential. First, mindsets and practices need to change in the Asian boardroom. The book invites a complete shift in the way Asian boardrooms think of branding: from a tactical view to a long-term, strategic perspective, from fragmented marketing activities to totally aligned branding activities, from a vision of branding as the sole responsibility of marketing managers to branding as the most essential function of the firm led by the boardroom.

Second, this new perspective must be steeped into a more acute perspective on the consumer behaviour patterns. Asia is not a homogenous entity. Even more importantly, Asian countries are more and more traversed by cultural flows permeating the region: cinema, music and fashion trends that are present extend beyond national borders to capture the imagination of millions. Branding and brands do not operate in vacuum, but are closely linked to developments in society, to people and to cultures.

Third, managers wanting to succeed in Asia need to abandon the idea of an oriental Asia of the past. Asian consumers are all vying for an Asian type of modernity that has nothing to do with colonial imagery.

Fourth, to create iconic brands, Asian managers will have to become trendsetters. The perspective developed in this book is that, in order to be successful, Asian brands need to capture the spirit of the region, but they also need to lead the way by creating that spirit.

Finally, this shift can be achieved only if everybody in the company is convinced by the power of branding and if all strategies and actions are aligned around the brand. This must be led by the Asian boardroom.

Indian Software Industry: Business Strategy and Dynamic Co-ordination
by Parthasarathi Banerjee

The Indian software industry has rapidly grown over the past decade, and most of this growth has been derived from exports to the US market. This book deals with business models, particularly the way the unique software model in India has evolved. It focuses on manpower resources in the software industry and knowledge diffusion through job switching, and the resulting impacts on business strategy.

Doing Business in India
by Rajesh Kumar, Anand Sethi

This book analyzes the evolution of India as a major global economic player and what it takes to succeed in the Indian business environment. Kumar and Sethi describe the Indian political, socio-cultural, and economic environment, exposing the constraints and opportunities that the environment poses for the foreign investor. They also reveal the strategies of success for the foreign investor in India. Examples of both successful as well as unsuccessful attempts to penetrate the Indian market are provided.

The East Asian Miracle : Economic Growth and Public Policy
by The World Bank

The extraordinary growth enjoyed over the last several decades by many East Asian countries has amounted to nothing less than an economic miracle. Employing unorthodox policies, Hong Kong, Indonesia, Japan, Malaysia, the Republic of Korea, Singapore, Taiwan, and Thailand have all produced dramatic results with far-reaching improvements in human welfare and income distribution, leading many to ask whether a similar achievement can be duplicated elsewhere.

Written for the nonspecialist, this World Bank Policy Research Report--the first in an important new series--discusses in detail the means by which these high-performing Asian economies (HPAEs) realized their staggering success between 1965 and 1990. Examining how these countries stabilized their economies with sound development programs that led to fast growth, the book also shows how they shared the new prosperity by making income distribution more equitable.

The book makes clear how the HPAEs promoted rapid capital accumulation by making banks more reliable and encouraging high levels of domestic savings, while universal primary schooling and better primary and secondary education quickly increased their skilled labor forces. Also included are illustrative examples of productive agricultural programs, modest tax policies, the modification of price distortions, foreign technology and investment, and the cooperation of government and private enterprise.

Exposing to a broad audience the revolutionary process that transformed East Asia into the collection of economic juggernauts that it is today, this provocative World Bank report offers wisdom for today's up-and-coming markets, highlighting the policies that will make a difference as well as those that, despite their effectiveness in the Orient, could prove disastrous elsewhere.

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