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Event: the future of Branding
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20 the future of Branding

. the future of Branding

the future of Branding
Wednesday, April 27, 2005
reception: 18:30-19:30, conference: 19:30-22:15

For information about the VIP Dinner (17:30-19:00), please visit the online Ticket Corner
PricewaterhouseCoopers, Prins Bernhardplein 200, Amsterdam [next to Amstelstation], free parking.
Ticket information:



Why should you attend?
Print version

Ticket Corner

The conference language is English.

. Why should you attend?

Branding as we know it is a thing of the past.

If you put on the right glasses, you will notice a paradigm shift:
- no more higher values
- no more standardizing and uniformity
- no more 'buying associations and symbols'
- no more thing thinking

instead you will notice:
- movement and instability all over the place
- intuition and flexibility as survival tools
- personal guidance by agents
- qualitative and quantitative
- push and pull
- swarming techniques
- close to home solutions and many other dynamics
Goos Geursen

Some companies do get it. Big and small enterprises are experimenting with social media. They understand that branding is no longer about products. It is about developing relationships. Those that don't get it, are simply wasting scare resources and shouting in the wind. Perhaps the future is millions of markets of dozens, instead of dozens of markets of millions.

Colby will pick her favorite successes and failures. Make sure your company doesn't enter a new era it wasn't expecting - history!
Colby Stuart

. Program

17:30 - 19:00
VIP Reception

18:30 - 19:30
Registration & Reception with drinks, snacks, networking & great music featuring Russian singer Marynka Nicolai and her band 'Some Lovely Girls'!

Welcome by our Moderator Sjirk van der Goot, Executive Consultant and Founder, Perceive commercial management services
Part I:
Goos Geursen: Branding is something we did in flatland

Colby Stuart: The Evolution of Branding

Coffee break

Part II: Panel with the Speakers

and our Moderator
Sjirk van der Goot
The panel is followed by an open discussion.

Closing remarks.

Goos Geursen

Colby Stuart

Sjirk van der Goot

. Speakers

Goos Geursen

He has been working in the field of marketing-communication for some twenty five years until 1999. Moved from there towards a new field – a fusion between coaching, training, communication, gaming and consultancy. He has started his own firm in august 2001: Goos Geursen Bedrijvigheden ('Busynesses'). Building bridges, solution focus and energywork are personal themes which he has applied widely in his working life: e.g. the integration of disciplines; coupling left brain information and right brain creativity, integration the inside with the outside, the abstract and the concrete, etcetera. Some topics in his current work: inspiring people and widening their views, assisting in giving birth to real visions, making passions free and facilitating in a sense of self for both individuals, groups and whole organzations. Got noticed by announcing a revolution in marketing and advertising thinking of the next decades in his book "Tijdens de verkoop gaat de verbouwing gewoon door" (During sales renovation still continues). Early October 1994 he published: "Virtuele tomaten en conceptuele pindakaas" (Virtual tomatoes and conceptual peanut butter). This book offers the building blocks for the latest development into personal and interactive marketing and communication. His latest book “Wie zijn ik?” (Who are I?) continues this new paradigm into more personal and spiritual fields of business. Other books: "Emoties & Reclame (Emotions & Advertising) and "Een hazewind op gympen" (A greyhound wearing sneakers), a publication on concept development. He is a visiting lecturer at various universities and other institutes. He is married and has two grown-up daughters.


Colby Stuart
Creative Director, Quantum Brands

My talent lies in creative and strategic thinking and concept development, which allows me to untangle and explain even the most complicated concepts or identity systems (quantum entanglement, the study of consciousness, international corporate organizations). I also teach this at the graduate level in courses that I have developed from my core thinking - about transferring the knowledge behind quantum mechanics and pattern relationships to the business world - something I call Applied Connective Dynamics (eg. Brand, Identity & Concepts: their Human Organization, Creativity & Communication). I also train and coach others how to do this.

My favorite roles in my business life have been those where I lead creative processes and creative people. As an artist and a writer, I appreciate the talent and understand the drivers. As a business person, I understand that sometimes it requires a great deal of negotiation through a political landscape to land the creative work with clients and other more linear thinkers in an organization. This has always been a charming challenge to me.

Sjirk van der Goot
Executive Consultant and Founder, Perceive commercial management services

Sjirk van der Goot is Executive Consultant and Founder of Perceive commercial management services, the professional services agency that empowers its customers to be more successful with their customers, employees, business partners and shareholders by supporting:
1. the renewal and improvement of their commercial management strategy, process & behavior and
2. a professional introduction of their new brands, products and services in the market.

Perceive commercial management services provides research, advice, coaching, training, business development and interim management in the areas of branding, marketing, sales and communications.

Sjirk has 20 years professional experience in a variety of commercial, management and consulting roles at major multinational companies like Hewlett Packard, Time Warner, Cap Gemini Ernst & Young and Cogent IPC.

He graduated in Communication and Law from the Radboud University in Nijmegen, The Netherlands.

Next to his work for Perceive Sjirk is also a popular party DJ and resident lecturer at the HAN University in Arnhem and Nijmegen.

. Tickets

You can pay tickets by invoice, online with your credit card or at the registration desk between 18:30-19:30 the evening of the event.

We provide discounts if you pay before the event.

Paying by Invoice
Please send an email to
Your email needs to indicate the name of the event, number and type of ticket[s], your name, company and invoice address.

Paying by Credit Card
Online Tickets Corner

Tickets, Memberships & Passes:
[all prices incl.19% BTW]

.Regular Tickets
.€ 69,- invoice & online
79,- at the door
.Student Tickets
.[max. age 30 years]
.€ 25,- invoice & online
29,- at the door
.Tickets for Professional Members .€ 49,- invoice & online
79,- at the door
.VIP Dinner
.€ 129,- invoice & online
.Discount Tickets
.For Members of the Club of Amsterdam, openBC, N.G.I., the Amsterdam .American Business Club, Dutch Connection, Charles Ruffolo's Network-Club for .tickets bought before the event day.
.€ 59,- invoice & online
.Club of Amsterdam Professional Membership
.Benefits for Profesional Members: Discounts on events, conferences,
.seminars and publications.
.Annual fee valid till June 30, 2005.
.€ 119 invoice & online

. Supporter

PricewaterhouseCoopers is a supporter of the Club of Amsterdam

PricewaterhouseCoopers is the world's largest professional services organisation. Drawing on the knowledge and skills of more than 150,000 people in 150 countries, we help our clients solve complex business problems and measurably enhance their ability to build value, manage risk and improve performance in an Internet-enabled world.

. Location

Prins Bernhardplein 200
1097 JB Amsterdam
[next to Amstelstation]
Telephone: 020-568 6666

Public Transport to Amstel Station
- From Station Amsterdam Central: Sneltram or metro 51, 53 of 54
- From Station Zuid/WTC (World Trade Center): Sneltram 51 (direction Central Station)
- From Station Duivendrecht: Metro 54 (direction Central Station) · Tram 12 · Bus 15, 37, 67, 69, 136, 157 and 169
From Amstel Station take the front exit direction Prins Bernhardplein.

You can park your car at PricewaterhouseCoopers.

From Utrecht
Follow the A2 in the direction of Amsterdam-Centrum. At traffic lights over the bridge over the Amstel turn right. Go straight on until the second set of traffic lights. Then turn right across the bridge in the direction of Diemen / Amersfoort. Turn right after going under the railway bridge and go passed the Amstel Station. Then turn left and first left again to park in the visitors parking lot or turn second left for car park (entrance at the back of the building).

From Rotterdam / The Hague / Zaandam
Follow Ring A10 and take exit S112 Duivendrecht / Diemen-Zuid / Amsterdam Zuid-Oost. Turn left at traffic lights in the direction of Centrum. Keep left at traffic lights on the roundabout and take the third exit, direction Amstel Station. Turn left and first left again to park in the visi-tors parking lot or turn second left for car park (entrance at the back of the building).

From Amersfoort
Follow the A1 in the direction of Amsterdam. On the Ring Amsterdam Zuid (A10) follow in the direction of Centrum / Den Haag (afrit 101 t/m 113). Take exit S112 Duivendrecht / Diemen- Zuid. For further instructions refer to above, 'from Rotterdam'.


Please also take a look at the:
Articles, Links and the Books about the future of Branding.

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