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by: Er Jwee Ping, Program Director, ARiMI,
type: Articles
in: 30 Reputation Management

Warren Buffet once said, “It takes twenty years to build a reputation and five minutes to ruin it.” The most obvious example that comes to mind is the dramatic failure of former audit giant: Arthur Anderson. Its speedy and complete melt-down during the Enron debacle demonstrates the extent of the damage that can be inflicted on an organization once its reputation is destroyed.more....

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