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Sitemap 20 the future of Branding
The brands industry is an instrument of the transformation of knowledge into business opportunities. Branding is differentiation sustained by innovation, R&D, supply chain know-how and consumer understanding. Innovation keeps brands relevant to the changing needs and wants of consumers. Brand manufacturing is a knowledge-based industry and innovation is its essence. ">
the AIM White Paper on Brands
Understanding Brand Equity and Valuation
The cluetrain manifesto

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